Managing Information Systems (IS)/Information Technology (IT) often plays a crucial role in the success of a firm. Your group task is to identify a firm such as Tesco, Zara, Lego or ME bank, to explore and analyse how they have effectively managed IS/IT to get where they are.
Your report should focus on:
A descriptive analysis of who the firm is and what they do
Identifying the key IS/IT issues and challenges faced by the firm;
Analysing how the firm has used IS/IT to gain competitive advantage; and
Determining how the firm’s use of IS/IT has been transformative, disruptive, and/or progressive. In other words, how have they managed to get where they are?