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INF60010 Requirements Analysis And Modelling

tag 0 Download 15 Pages / 3,702 Words tag 28-06-2021


Traditionally, aspiring authors had two choices for publishing their work. The preferred option was to convince one of the major book publishers that their work deserved publication. The author would receive an advance payment, let the publisher absorb the costs of printing and promoting the book, and sit back and wait for the royalty checks. However, mainline publishers accept only a few new manuscripts each year. Authors might face many rejection slips and never
find a willing publisher. The second option for an author was to self-publish through a “vanity press.” In this option, authors would pay for the printing, take delivery of a garage full of books,and do all the promotion themselves.

But with the growth of the Internet, a new option has emerged: electronic publishing. An author’s work can be converted to an electronic file that can be read on-screen or printed to a printer. From a website, potential buyers can purchase the file and download it. New devices are being developed, such as book-sized LCD screens that accept downloaded books, to make “ebooks” as portable as paper books. eReaders, such as Amazon Kindle, Apple iPad and Google Android are very popular. There are also developments in mobile reading which eBook version for mobile, such as the iPhone version. Because e-books bypass the expense of printing, they can be produced and sold much more cheaply than paper books. All it takes is someone with the expertise to produce quality e-book files and a popular e-book web site. So far as eBooks are concerned, however, Printing Incorporated publisher’s eBooks have been available in four formats:
1. Screen-optimized DRM-free digital editions in PDF format (designed for reading on computers)
2. Printer-optimized DRM-free digital editions in PDF format (designed for printing on customers’ printers)
3. ePub format digital editions, also DRM-free (designed for reading on the iPhone and iPad)
4. MOBI format digital editions, also DRM-free (designed for reading on the Kindle).

To increase their web presence, Printing Incorporated also maintains a relationship with major book e-commerce sites and online bookstores, such as Amazon to get their books listed on those sites. Printing Incorporated charges authors an upfront fee that is smaller than what a vanity press would charge. They charge a small commission on each book sale and pass the rest of the sale proceeds on to the author. Printing Incorporated also offers a book promotion service to send out press releases on books for an additional charge to authors.Printing Incorporated does all this from their offices in Melbourne, Australia. They are looking to build a large office building that would combine all employees sometime in 2014.
Printing Incorporated had just 10 employees two years ago, and 25 employees last year and currently 50 employees. If such growth continues, they could pass the 100 employee level within the next year or two. Currently there are two offices located closely together in Melbourne: Office A focuses on Production, Resources and Management (e.g., setting up strategy, developing the website, online channel and ebook technologies, HR, promotion and Finance). Office B focuses on Sales and Service (e.g., sales development, Print-on-Demand (POD) services and after-sales service).
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