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Discuss about the Influences Of Businesses Forces.


Discuss at least three influences that forces businesses to undergo changes

  1. The competition in the company can lead to the major changes in the marketing strategy. Here, there is a need to focus on handling the large chin stores which could work over advertising to position based on the service oriented local alternatives.
  2. The technology innovations could focus on the business with the change where the employees have never used the computers, and must operate the same. The business needs to work over the changed increased efficiency and the better customer service as well (Bloom et al., 2016).
  3. The government regulations where the changes can have a major impact on the company. Along with this, the focus is on the new mandatory safety procedures which could lead to force the factory for change in the production process. The food products could also lead to the addition of the control measures with ensuring the consumer safety.

Analyse the impact of the changes in part (I) on businesses

There is a need to focus on the strategic plans with the flexibility that needs to be modified depending upon the environment change. The external impacts are based on the new competitors who move into the market, where the shift in population lead to the change in the stability of environment. Here, the business need to view the planning with the one-time and the strategic standards to monitor the environment and represent the market with industry growth. The companies need to have a proper monitoring with the handling of the new employees with new skills in the new areas. The change in the planning of the team has also a major impact in the business function (Simmons, 2017). Here, the business has a major impact on the industry trends which could be positive for maintaining the current customers. The competitor development and the market to the successful new product helps the business to make sure that it can work on the similar products that are its own. Some of the new opportunities include the ability to embrace the changes with working over the capability to make all the future promotions easily. The increased efficiency and the encouraging of innovation helps the business to adapt to the environment and work over the changes which process towards he satisfied customers and employees. With reference to any Australian business:


Discuss a major change it has recently undergone

As per the analysis, Woolworths is cost cutting with the changes in the reward programs with Qantas Frequent Flyer which is set after shelving the deal and overhauling the different customer reward programs. In 2016, the company has been working over the changes over certain selected items to meet the backlash of customers. A social media platform was taken about the new program by the company. A reward program was also undertaken where there were certain ups and downs (Pettigrew et al., 2016). The current data uses not only justifying the loyalty program costs where there are companies who are trying to make changes with reduced costs and the changes. As per the analysis, the discounts are only worth % and the supermarkets in Australia are also operating at very low regions with the chunk of profitability. The rejection of the claim from the bank lead to the establishment for the different types of the reward programs with the increased changes as well. The benefits are related to work with the information companies to handle and work on obtaining the data on the customer behaviour preferences than using it to tailor the offering.

Analyse the reasons for the change

There have been great changes in the growth and the market share standards, which are compared to the losses of Coles. The reasons of change are mainly the competitive advantage where the different reward programs help in attracting the customers and improve the sale as well. The company is also working over the building of a customer and the store-led culture and team, which will help in generating a sustainability for the sales and momentum in food. It is important to address the new markets with reaction to change the product or the service demands that will keep a proper check on the new technologies or the products from the competitors. The change in management with empowering the business to pursue the strategies for delivering the shareholder value brings a change to the overall setup (Doppelt, 2017). The change is also important for the improvement in the profitability and highlighting the name of the business to the people which will address the outdated and all the inefficient versions effectively. The elimination of the excess job positions and working over the management roles is also important for reorganising the internal functions with efficiency like the sales and the marketing.

Evaluate the impact of that change on that business

With the reward programs, the customer will have a great benefit and will also look forward to work over the empowering and buying more products from Woolworths. This will bring a competitive approach where the economy can change either positively or negatively. The business has a major impact on the internal parts as well, where the new employees and the new technology are introduced which cause the companies to revisit the planning efforts. A proper planning needs to be done for the performance, and working over the forming, norming and storming. There are certain new opportunities which comes to the company that are attractive for the potential customers which are set in the business (Greenwood, 2016). The worker tends to focus on the leadership roles with the other additional responsibility that makes the business eligible for the future promotions as well.



Bloom, N., Draca, M. and Van Reenen, J., 2016. Trade induced technical change? The impact of Chinese imports on innovation, IT and productivity. The Review of Economic Studies, 83(1), pp.87-117.

Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.

Greenwood, J. ed., 2016. The effectiveness of EU business associations. Springer.

Pettigrew, A. and Starkey, K., 2016. From the Guest Editors: The Legitimacy and Impact of Business Schools—Key Issues and a Research Agenda. Academy of Management Learning & Education, 15(4), pp.649-664.

Simmons, R.G. ed., 2017. Moving into adolescence: The impact of pubertal change and school context. Routledge.


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