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Information System Development: McDonald Add in library

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Question:

Task 1

Journal

Prepare a journal which records your activities and progress related to completing this assignment. In date order, clearly list the following:

• Date of research activity/discussion
• Topic researched or discussed
• Time duration of the activity.

Task 2

Use of Mobile Applications in Service Industry

You have been engaged as an external Information Technology consultant to advise the organization on the implementation and use of mobile applications by an organization for its operations and to enhance its business. Write a report of your work to the CEO to present your findings, views and recommendations as follows:

Part 1: Background of organization

Describe the background of the selected organization in terms of the following key features: corporate mission, structure, major business processes, business strategy and relationship with external entities e.g. other organizations, government etc. Provide its homepage URL.

Part 2: Potential areas of the use of mobile applications in the organization

Identify five business processes supported by IT (Information Technology) in the organization for which the use of mobile applications is an important issue. Provide examples from the literature e.g. newspapers, academic/professional publications etc, to reinforce your argument.

Part 3: Issues and challenges

Highlight the issues and challenges that the organization that you have selected has to address in the implementation of mobile applications for its business. Explain how this is relevant in the organization of your choice and discuss their likely impacts on the organization that you have chosen.

Part 4: Recommendations  

Propose specific actions that the organization that you have selected should take to counter any negative effects from the implementation of mobile applications.
 
 

Answer:

Task 1:

Date of research

Researched topics

Duration of time taken

6/3/2015

Doing the basic research about some of the organizations and then it needs to select the organization. Then I choose the McDonald’s of Malaysia to complete this assignment in a proper way because McDonald’s is one of the best franchising organization of the world.

6 hours

7/3/2015

After the selection of the organization McDonald’s it requires doing the proper research about all the background of the McDonald’s by considering the following features which includes the corporate structure, mission, major process of business, structure, strategy of doing the business and also the relationship with some of the external entities and also describes how they maintain the relationship with the customer by always giving the happiness to the customer and also the process how they attracts the large numbers of the customer towards McDonald’s.

4 hours

8/3/2015

After the description about the background of the organization it needs to do the identification of the five potential areas where the use of the mobile application is needed and the use of the mobile application becomes one of the most important issues.  The five potential areas needs to be in such way that it are supported by the IT applications of the McDonald’s.

9 hours

 

To do the identification of the potential areas which it needs to take in to counter first there is the requirement to do the proper evaluation of the all the potential area of the problems where there is the possibility of the problems to occurs.

 

9/3/2015

After doing the proper identification of the potential areas and also gaining the ideas where the mobile application is needed it requires to do analyze of all the issues and the challenges the developer are facing at the time of developing and implementing the mobile apps.

12 hours

11/3/2015

The developer needs to provide some of the recommendations which get more important that the developer needs to remember at the time of doing the development and the implementation of the mobile application so that it becomes very easy and also less time consuming for the employees as well as the customers. The mobile application needs to be in such way that it becomes more user friendly to the customer with the availability of the graphical interface and also it can guides the customer what to do next.

19 hours

12/3/2015

The developer of the mobile apps also needs to do the proper encounter of the specific negative impacts which will occurs at the time of the implementations of the mobile apps and then also needs to do the required changes so that the customer can. The mobile apps need to have that much of the availability so that it can give the entire customer the 24 hours support. It also gives the availability to provide the feedback and also the re views to the customer so that it becomes easy for both the customers and the employees of McDonald’s to do the proper changes where it is needed.

21 hours

 

 

Task 2

Introduction

The mobile application is mostly refers to as an app which is the most common type of the application software and are designed in that way so that it can run on the mobile device. The mobile application is basically served all the users with some of the similar services which are basically available on the PC. The mobile application is mostly known as an app, smart phones app, and the online app etc. the most simple mobile apps which takes most the pc based application into accounts and also port them into the mobile phones. The mobile android apps needs to be designed in such way that the objects gets more available by the graphical interface of the menus and the buttons. The mobile apps needs to be designed in such way that it keeps it in a brief manner and also needs to implement the pictures more than the words so that it becomes easier for the users to access.

In this assignment it is basically describes the organization which is chosen to complete the whole assignment. It also needs to discuss all the potential areas where the mobile application is used in this particular organization. In the third part it critically discusses about all the issues and the challenges which are occurs at the time of the development of the mobile application in the background of the businesses and also needs to describe how relevantly it creates the impacts on the organization. In the fourth or last part after critically discussing all the issues and the challenges the recommendation which is based on the discussion are analyzed (Zhang, 2014).

Organization background

To carry on this assignment here the organization McDonald’s of Malaysia is taken into account. Mc Donald’s is basically the chain of the restaurant in whole over the world. It is established and also running since 1955 and also serving the whole world with their food in a greater extent. McDonald’s continues to be familiar as one of the franchising company in whole over the world. They also release some of the publications of the magazines which tell about the franchising of the McDonald’s whole over the world and also tell about the international franchising. McDonald is more committed in providing some of the best quality of the food and also the superior types of the customer support by giving the great value of the clean and the suitable environment (Williams-Lee, 2008). In the level of the restaurant of whole over the world, McDonald’s is mainly focused on doing the conservation of the energy, sustainable types of the packaging, more eco friendly and also the more profitable business. They always customize their menu, modernize the experience of the customer and also broaden the accessibility of the brand due to which the consumers can do more enjoy with the availability of the McDonald’s experience. It has their specific values which tell about how they are committed to their customer which also includes cleanliness, service, and value every time and also the unmatched quality. They also operate their business more ethically and also grow the business more profitability. They also endeavor continually to improve. The mission statement of the Mc Donald organization tells about to become the customer’s favorite place and also the way to eat. In the McDonald’s the inclusion and the diversity are both the parts of the culture which they take into counter. They also needs to give the proper look after both the external partnerships and also the internal programs which helps to develop the partnerships with some of the key organizations in the support of the brand name of McDonald’s. in the internal key basis it support the quality coaching, mentoring and also the relevant types of the education so that their employees can give the better supports to the customers as per their needs (Kowang, Rasli & Sang Long, 2014).

 

Use of the mobile application in the McDonald

Now days the use of the mobile becomes one of the vital part of the daily life of the people because the mobile device becomes the one of the most available common place where the user gets everything. The availability of the numerous mobile apps assists the users by giving some of the gathering of the information, possibility of the communication, reference, maintenance and the access of the information in a very less time. Mc Donald’s needs to develop the apps which are gets available in most of the version of the android and the smart phones so that it becomes easy to place the orders in a less time and also when ever and where ever it is needed. There are some of the business processes which are supported by the Information Technology application in the organization and for which the use of the mobile application becomes the one of the most important concern which is discussed below (Kang, 2014):

Productivity – Due to the implementation of the mobile application in the organization Mc Donald it improves the productivity of the organization to a greater extent. The availability of this mobile apps helps to attract the large numbers of the customers to their restaurant. It also helps the employees of the organization by documenting the various types of the software like quick office pro etc from the mobile systems. It also helps the customers by providing some of the special keynote, numbers and also if any of the special offers if available and also for how long the offers are valid so that the customers have the very much knowledge about all the changes which are happening in the organization. By this availability they also can grab the large numbers of the customers to their organization which helps them to extent their productivity and also helps them to improve the rate of the profit (Jia, Lin & Feng, 2014).

Collaboration – Through the availability of the features of doing the collaboration in the mobile apps it helps all the individuals of the organization to do the together for any of the common business purpose at any time and also anywhere in the place. With the availability of the collaboration features in the mobile application it also helps the employees to share the virtual work place so that they can always do their work. Through the collaboration technique the employees of the organization always remain in contact with the customer and also have the availability to give the 24 hours customer support with the enough knowledge on the basis of the queries of the customer. With the collaboration technique all the employees are remain proactively engaged with others and also negotiate and collaborate together to find the better alternatives of any of the problems which the organization are facing (Fathy, Hassan, Sheta & Bahgat, 2014).

Remote access of the workstation – With the improvement of the technologies the employees of the organization gets the availability of doing the remote access of the server and the work station form any of the place and also any of the time which improves the productivity of the business and also helps the employees to grab the large numbers of the customers and also helps the customer any time when they needs the help of the employees of the organization. Due to the availability of the remote accession of the work station the employees can also do their work if they are not present in the place (Thenkabail, 2014). This app also helps the organization to grab the large numbers of the customers because the customer needs to wait to place any of the orders. This remote access of the work station helps the financial services to deliver the high level performance to the multi displays workstation to the customers. Remote access application of the work station helps the employees to decrease the processing time for doing the transaction and also keeps the environment proactive by limiting the downtime of the users (Fathy, Hassan, Sheta & Bahgat, 2014).

Reshaping the back office work – With the context of the mobile application in the workplace and also by the implementation of the remote wireless capabilities, the back office functions are also reshaped. With the business process reengineering they also seek the high type of the centralization in the coordination so that all the back office works of the organization can also be done form the remote place. Through this it also expected to get more involved in the sales of the product and also by getting the central experts which supports the mobile employees in the context of any specific problems (Davis, Rinaldi & Trebilcock, 1981).

Integration of the end customers and the business partners – With the availability of the mobile application the organization are conducting the mobile business process reengineering so that it can integrate the more numbers of the end customers and the business partners. It also derives the transfers of the tasks which are performed in the normal basis from the internal staff to the responsibilities of the end customers and the business personnel (Connally, 2014).

 

Issues and the challenges of the mobile application in McDonald’s

Some of the basic issues and the challenges which the organization McDonald’s is facing in implementing the mobile application are discussed below (Kang, 2014):

User interface- The issues related to the user interface of the mobile application is one of the most concerned issues. McDonald’s needs to look after that the user interface of the application which they are developing needs to be more users friendly that the customer can use the application more easily (Steiner, 2014). The user interface basically acts as the cross platform between the application and the users. The user interface of the mobile apps creates the difference between the internal users and the external users. The user interface of the developed apps should be in such way that all the menus, dialog box, icons and the bitmaps are get easily available so that the customers of the McDonald’s can easily do what they want to do with the less time consuming (Abdullah Aljbori, K Guirguis & M Madbouly, 2014).

Security – Security is also one of the important issues which McDonald’s is facing in implementing the mobile application. The developer of the mobile apps needs to keep notice also in the security issues so that it can protects the mobile apps to getting hacked by the unauthorized users. The security part of the issues needs to be designed in such a way that the customer can only access the user interface through which they only can see the web page of the application and only can place the orders (Pagano, n.d.). The security needs to be designed in such way that the customer can’t do any of the other accession of the mobile apps. In the security issues it also concerned about the encryption of the mobile application so that the customers cannot do any of the changes with the mobile application. The presence of the encryption techniques help to make sure that the data cannot be getting stole or lost form the device. The developer also needs to concerned the some other options so that it can prevents and protect the data from getting lost and also gets hacked by the unauthorized users (Floyd, 2006).

Accession of data – Data related to any of the issues of the apps might exist in the back end of the database. The customer does not have the accession of the data only the employees of the McDonald’s can have the full accession of the database. At the time of developing the database the developer needs to determine whether the data get stored in the native file system of the devices (Oberle, 2014). For instance if a sales person wants to download the update list of the inventory in the mobile device can proceed into the territory with the patterned connection of the apps which cannot be access by the customer. Customers also have some of the access through which they can view the price, category of the products which they want to place in order. Through this availability the developed mobile apps attracts the customers and also makes easier for the customer so that they can place the order more easily without the less consuming of the time (Hang, Chen & Hou, 2012).

Display resolution – The developer of the apps also needs to keep notice into the facts of the resolution of the display. They need to make the apps in such a way with the low resolution so that it can get supportable in all the displays of the android phones (Sassi et al., 2014). As a result, with the variation of the display resolution of the phones does not cause any differences in the user interface of the phone so that the customer can easily do their work what they want to do in the apps. The resolution displays of the apps in such a way that the apps can get supported also in the small screen size of the phones and also does not cause any of the effects in the usability of the mobile applications (Homburg, Wilczek & Hahn, 2014).

Connectivity – The developer also needs to keep notice at the time of developing the apps so that the developed apps can easily gets connected with the availability of the low range connection of the internet. The connectivity problem may also cause the impact on the downloading time and in the quality of streamlining the media. The strength of signaling and the rate of the data transfer in the basis of the wireless network vary on the basis of the different locations, time composited by the mobility users (König-Ries, 2009).

Mobile context – It is defined as any of the information which is characterized by the interaction between the applications, users and also the environment which is surrounded. It also includes the objects, environmental elements etc which helps all the customer of the McDonald’s in such a way that they don’t required to go through the complex criteria of the apps to place the orders, to give the feedback and also to get the customer support (Hong & Kim, 2014).

Limited capacity processing – The developer of the apps of the mobile of McDonald’s needs to keep notice in the computational power and also the memory capacity of the android devices so that the apps get supported in to the mobile device. The processing capacity of the apps will be in such a way that the customer needs not face any of the problem at the time of downloading and also the time of viewing the web page of the McDonald’s (Hypponen, 2000).

 

Recommendations

Some of the specific actions which the McDonald’s needs to take into account on the basis of all the challenges and the issues which they are facing at the time developing and also implementing the mobile applications are given below (Lee & Kim, 2011):

Recommendation 1: In the first recommendation it tells all about how the developer solve the problems of the user interface by making it more user friendly to the customer by using the graphical interface so that the customer can get easily guided with the help of the interface which can easily guide the customer what to do next and also where to go to place some of the orders (Munro, 2014).

Recommendation 2: In the second recommendation it tells whole about the security issues how the developer needs to look after the security concern at the time of the development of the mobile application so that any of the unauthorized users can do the access any of the confidential documents of the McDonald’s. They also need to make the apps more secure so that the hacker cannot hack the apps more easily and also cannot do any of the changes in the implementation of the apps and also can do any updating and the deletion of any of the confidential files and the folders from the web page of the apps. They also give only the authority to visit the web pages and also to place the orders (Lin, Huang, Wright & Kambourakis, 2014).

Recommendation 3: In the third recommendation it tells about how the developer needs to keep notice that they can make any of the features so that it can only give the authority to access the database to the employees of the McDonald’s so that only they can access the databases of the McDonald’s and also they have the capability to do any updating, modifying in the database where it needed. The customers and the users only have the authorization to view and to do the proper valuation of the data and also can place the orders with their own choice by the mobile application which consumes less time in placing the orders. (Noto, Mazhar, Gnadt & Kanwal, 2014)

Recommendation 4: In the fourth part of the recommendation the developer needs to look after the resolution issues of the developed apps so that the apps which they developed can get supported by the all versions of the android phones and also needs to set the resolution of the apps in such way that it can get supported and also get viewed by all the version of the android phones and also get supported by the low screen sized phones so that the customer does not face any of the problems in placing the orders and also in giving any of the feedback about the implemented apps and also gets the customer support in the constant basis (Lin, Huang, Wright & Kambourakis, 2014).

Recommendation 5: They also need to look after the connectivity part of the implemented apps so that the apps can get easily connected with the internet network also with the low bandwidth of the connection which helps the customer. The developer needs to make the apps gets suitable in such way that it can get available in all the connection of the internet. The rate of the data transfer and the connection are needs to base on the wireless connectivity so that it becomes easy for the customer in such way that they can place the orders when ever and also where ever it is needed (MA, MENG & JIANG, 2013).

Recommendation 6: There also needs to have the availability of the mobile context so that the customer also can get the entire mobile context in the developed apps and also have the ideas what to do next. It also includes all the objects and the environmental apps which help the customer to give the feedback and also they can get any of the customer supports where it needed (Llana, 2002).

Recommendation 7: The developer needs to keep in notice all the computational power and the capacity of the mobile in such way that it can get available in all the phones. The developer also needs to keep the processing capacity in such way that the customer does not face any problem in doing any of the downloading and the uploading for the customers and also the employees of the organization McDonald’s (Mao & Liu, 2014).

Conclusion

By concluding the whole above study of the development and the implementation of the mobile apps in the context of the McDonald’s it does the critical analysis of all the potential areas of the business processes where the use of the mobile application becomes one of the most important issue (Shahzad & Hussain, 2013). Then it also do the proper analyze of the issues and the challenges which they are facing and also needs to considers at the time of the development and the implementation of the mobile applications in doing the business and it also discuss the impacts of the application of the mobile in the context of the business process reengineering ('Mobile Security: How to secure, privatize and recover your devices', 2014). At the last after discussing all the issues and challenges they are facing at the time of implementing the apps it requires providing some of the recommendations and also needs to propose some of the specific actions by encountering all the negative impacts of the implementations of the mobile applications. In the above recommendation part it gives some of the recommendation by doing the proper analyze of all the issues and challenges which the developers are facing at the time of the development and the implementation of the mobile application for McDonald’s.

 

References

Abdullah Aljbori, M., K Guirguis, S., & M Madbouly, M. (2014). Adaptable mobile user interface for securing e-learning environment. TNC, 2(4). doi:10.14738/tnc.24.360

Connally, F. (2014). Residential End-Users: Programs Partnering With Customers to Reduce Delinquencies Show Strong Benefits. Nat. Gas Elec., 30(7), 19-23. doi:10.1002/gas.21742

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Hang, Q., Chen, B., & Hou, Q. (2012). Application of SS-MVPN Technology in Mobile Network. AMR, 546-547, 1095-1100. doi:10.4028/www.scientific.net/amr.546-547.1095

Homburg, C., Wilczek, H., & Hahn, A. (2014). Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets. Journal Of Marketing, 78(5), 58-77. doi:10.1509/jm.12.0529

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Kowang, T., Rasli, A., & Sang Long, C. (2014). New Product Development in Malaysia: Does Organizational Background Really Matter?. Jurnal Teknologi, 68(3). doi:10.11113/jt.v68.2956

Lee, S., & Kim, K. (2011). Mobile agent based framework for mobile ubiquitous application development. Telecommunication Systems, 51(2-3), 137-146. doi:10.1007/s11235-011-9423-6

Lin, Y., Huang, C., Wright, M., & Kambourakis, G. (2014). Mobile Application Security. Computer, 47(6), 21-23. doi:10.1109/mc.2014.156

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Mao, X., & Liu, J. (2014). Research on Integrated Application of Multi-Display Technology in the Mobile Terminal. AMR, 989-994, 3411-3414. doi:10.4028/www.scientific.net/amr.989-994.3411

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Munro, K. (2014). Android scraping: accessing personal data on mobile devices. Network Security, 2014(11), 5-9. doi:10.1016/s1353-4858(14)70111-4

Noto, C., Mazhar, S., Gnadt, J., & Kanwal, J. (2014). A flexible user-interface for audiovisual presentation and interactive control in neurobehavioral experiments. F1000research. doi:10.12688/f1000research.2-20.v3

Oberle, C. (2014). Business Strategies: Increasing Brand Trust Among Utility Customers Lowers Costs and Turnover. Nat. Gas Elec., 31(3), 20-23. doi:10.1002/gas.21789

Pagano, M. Financial Disclosure with Limited Processing Capacity. SSRN Journal. doi:10.2139/ssrn.1659373

Sassi, A., Pöyhönen, P., Jakonen, S., Suomi, S., Capin, T., & Häkkinen, J. (2014). Enhanced user performance in an image gallery application with a mobile autostereoscopic touch display. Displays, 35(3), 152-158. doi:10.1016/j.displa.2014.05.003

Shahzad, A., & Hussain, M. (2013). Security Issues and Challenges of Mobile Cloud Computing. International Journal Of Grid And Distributed Computing, 6(6), 37-50. doi:10.14257/ijgdc.2013.6.6.04

Steiner, P. (2014). Going beyond mobile device management. Computer Fraud & Security, 2014(4), 19-20. doi:10.1016/s1361-3723(14)70483-x

Thenkabail, P. (2014). Remote Sensing Open Access Journal: Increasing Impact through Quality Publications. Remote Sensing, 6(8), 7463-7468. doi:10.3390/rs6087463

Williams-Lee, A. (2008). Accelerated leadership development tops the talent management menu at McDonald's. Glob. Bus. Org. Exc., 27(4), 15-31. doi:10.1002/joe.20210

Zhang, K. (2014). Research of Remote Access System to the Digital Resources Based on Cloud Computing. AMM, 543-547, 3606-3609. doi:10.4028/www.scientific.net/amm.543-547.3606

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