Write a report and highlighti the Issues and Possible Software Solutions in developing a Broad Strategy.
Barry’s Beans which is a small company producing their own blend of coffee has expanded their business and are concentrating on selling as well as distribution of coffee blends. As the company has started concentrating on selling and distribution besides their production they need to implement a strong Information System framework in order to get the selling procedure as well as distribution system in an appropriate manner. They are having the new outlets of coffee houses where Customer Relationship Management is a significant strategy. Barry’s Beans has approached our consulting company and the consultation is provided as it is understated.
Barry’s Beans have it headquarters in Sydney. The company still now focused on the production of coffee seeds, blending and packaging. Now it has started concentrating on the selling and distribution sector. The organisation opened a coffee house in the ground floor in its head-office and achieves a great success which led them to increase their business in the other two sectors.
In the distribution sector the company needs to implement the SAP technology in order to have great access in distribution of the material (Kale, 2014). SAP technology and other commercial software like Xero will help them in keeping the account appropriate which is one of the important factor in business.
The company also focuses on the sale sector. This sector earns the maximum revenue for a company. In order to have an excellent selling success the company needs to implement Customer Relationship Management. It is one of the significant tools in order to maintain a good relationship with the customers, suppliers and the services users. CRM works on the consolidation of data, the data of the customer are been managed efficiently and information regarding customers are been shared within the organisation. CRM system are been developed on the basis of cloud platform, mobile CRM and Social CRM. Cloud platform helps in workflow automation, which reduces the work load as well as time and cost (Alryalat & Alhawari, 2014). The mobile CRM includes the convenience of the customers and social CRM helps the organisation to be in touch with the customers and notifying them about any offer or solving the query of the customer. Barry’ beans also needs a good customer service department for meeting the demands of the customers.
The issues with the implementation lies in difficulty in collecting as well as gathering the data of customers, data conversion is poor and is complicated to the management (Tsai et al., 2015). The organisations can achieve the benefit of increasing the profitability as well as efficiency and improve the experience of the customer with the help of 360 degree view (Mukherjee, 2013).
Barry bean’s as entering the different sector of business where they will communicate with the customer directly and handle the system of distribution needs to integrate the Information system accurately with an IT expert in their organisation. As discussed above IT plays an important part in the successful implementation of CRM which in turn yield in increasing efficiency, maximising sales and profitability, assists in cost reduction and helps the customers to have better experience.
Mukerjee, K. (2013). Strategizing for CRM to leverage its benefits. Business Strategy Series, 14(4), 118-122.
Alryalat, H., & Alhawari, S. (2014). Integration between Cloud Computing Benefits and Customer Relationship Management (CRM) Processes to Improve Organization's Performance. International Journal of Cloud Applications and Computing (IJCAC), 4(1), 1-14.
Kale, V. (2014). Implementing SAP® CRM: The Guide for Business and Technology Managers. CRC Press.
Tsai, C. F., Hu, Y. H., & Lu, Y. H. (2015). Customer segmentation issues and strategies for an automobile dealership with two clustering techniques. Expert Systems, 32(1), 65-76.