Discuss about the Information Systems of Managing the Digital Firm.
The business model of Apple was mainly based on the selling of personal computers which quickly expanded into consumer electronics and software. The organization entered the market of mobile computing after the expansion and development of the music industry. The company then took the mobile computing industry with storm with the help of its various products like, iPhone, iPod, iPad. Apple has changes its business model by changing the products and services that are offered to the customers. The company has thereby provided more than 800,000 apps for its mobile devices and laptops. The apps that are offered by Apple to the customers have enriched their experience to great levels (Laudon & Laudon, 2015).
Google started its business as a search engine provider to the customers and was able to attract the attention of a huge number of customers from all over the world. The platform provided by Google has been able to provide a huge chance to the various advertisers for advertising their products. The online advertising and search engine related activities have been a major part of the business model of Google. In the year 2005 Google had acquired Android, which was an open source mobile operating system. The Android operating system is provided free of cost to the manufacturers of the smartphones. The business model that was followed by Google thereby changed from providing search engine services to providing operating systems for mobile phones (Laudon & Laudon, 2015).
The business model that was followed by Facebook was based on providing a platform to the students of the university a place to meet and socialise with each other. The organization has extended its business and has become the largest service based on social networking in the world. The platform was used for staying in contact with friends and the expressing their feelings. The organization then found a way to convert the popularity into dollars. This was done with the help of the extensive use of the mobile devices. In the year 2013, Facebook started increasing the size of its links, photos and the links so that the users are able to create topical streams. A search engine was also launched by Google to compete the dominance that has been created by Google in this field (Laudon & Laudon, 2015).
Mobile computing has been an important part of the business model of the three organizations namely, Google, Apple and Facebook. The mobile devices have developed the market with the help of ubiquitous internet and advanced functionality. The internet access related activities of the users in the United States have taken place with the help of mobile devices. The tablets and the smartphones take huge advantage of the growing cloud of the computing capacity that have been available to the smartphone users. This has led to the huge competition that has started between the three technology giants (Laudon & Laudon, 2015).
The mobile strategy that has been used by Apple is based on providing the mobile software applications to the users of the products that are provided by the organization. The company has become a leader in the mobile software sector with the help of the popularity of its App Store. Google on the other hand provides mobile computing based facilities to the customers by providing the Android operating system to the smartphone manufacturers free of cost. The apps that are provided by Apple to the customers with the help of proprietary operating systems. The organization sells the apps to the customers, whereas, on the other hand the Google provides the mobile operating systems to the smartphone manufacturers free of cost. The mobile strategy that has been used by Facebook is related to the conversion of its popularity and the user data into advertising dollars. The mobile ad product that has been provided by Facebook is based on the Sponsored Stories which increased its revenues management (Laudon & Laudon, 2015).
The search based capabilities play an important role in the mobile computing related facilities as this helps the users to find the products and services that they wish to use. The success of mobile computing depends on the level and capability of the search engine. Facebook had introduced a search engine to compete with Google in the year 2013. This search engine is mainly based on the likes and the comments that are placed by the users on the website. The results are mainly based on the social signals or recommendations provided by the users. Apple on the other hand used the popularity of its app store for the competing with its biggest rival Google. The strategy of the two organizations may not succeed in the market as it is based on the social signals management and popularity and not on any specific database (Laudon & Laudon, 2015).
The business model that has been used by Google will be able to dominate the internet as the search engine of the organization is mainly based on the database that has been created by the company over the years. The company has been dominating the market for a long time and will be able to maintain its position with the help of the large database that is formulated by Google in the years of its operations (Laudon & Laudon, 2015).
The dominance of Apple over the internet will be a major issue for the various customers as the company offers its products to the premium groups. The dominance of Facebook on the internet will on the other will be an opportunity for the individuals to socialise with each other and create a network. On the other hand, the dominance of Google over the internet will assist in providing the internet related services to various customers across the globe. The organization provides the mobile computing service free cost to the customers. This has been able to provide Google with a large customer base. This has been the major reason behind the dominance of Google over the internet for many years management (Laudon & Laudon, 2015).
Laudon, K. C., & Laudon, J. P. (2015). management Information Systems: Managing the Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.