INFS8202 Industry Research Project

Report title

What is your report’s title?

Industry partner

Who is your industry partner?

Note: If you want to keep your industry partner’s name confidential, just say Company X. Provide an overview of the organisation's background (industry, number of employees, your connection to the organisation, etc.)

Research field

What is your research field/discipline?

E.g. Marketing/Human Resource Management/Knowledge management/….

Overarching problem

What problems is your industry partner facing?

What specific problem will your research project explore and try to resolve?

Why is it important to solve this problem?

Overarching research aim

What does your research aim to explore/investigate?

Here you have to translate your industry partner’s real problem into a specific research aim, which will guide your project.

Research questions(s)

What are your research question(s?

Based on the overarching research aim, formulate research questions that will guide your project.

Literature review: Keywords used for literature search

What keywords will you use?

These keywords should help you find relevant literature in the area of your research problem.

Literature review: Name 2 relevant articles

Provide full details (in Harvard style) of at least 2 relevant articles/reports you will use for your literature review.

You must only use (peer-reviewed) journal articles. If you are doing a feasibility study, you may cite industry reports published by credible sources.

Company letter

See details above (read the section ‘Requirements’)

Report title

Independent Research Project on significance of human resource management of McDonalds

Industry partner

McDonald is one of the biggest American fast food enterprise that operates in over 121 nations and 30,000 restaurants across the globe. McDonald’s expands into foreign nations through three methods- joint ventures, franchising and enterprise owned restaurants. McDonalds has near about 235,000 number of employees and serves around 96% of the globe’s population. With centralized international structure, this enterprise keeps tight grasp on cost, quality and operations. McDonalds vision is to become modern and progressive fast food enterprise delivering contemporary customers experience. The company’s mission is to be deliver quality service and value to their customers. I am one of the customers of this organization. Some of the key partners of McDonalds are Kraft foods on US coffee collaboration, Rovio entertainment for launching new- location based promotion, Cossette to bring about unique ad campaign and so on.

Research field

My research field is Human Resource Management. The Human Resource Management of McDonalds focuses on fostering high performance culture which is supported by talented people and enterprise resources essential to sustain high business performance.

Overarching problem

The industry partners are facing several problems such as financial problems and equity, commitment levels, disagreement in setting boundaries.

The specific problem that the research project will explore is the human resource issues faced by the HR managers of McDonalds. This project will help the HR managers of McDonalds to implement effective strategies and solve HR related issues occurring within the workplace.

It is important to solve HR related problems within the organization in order to improve recruitment and training, performance appraisals, developing public relations, maintaining proper work culture and managing disputes.  

Overarching research aim

The research aims to explore significance of human resource management within the McDonald. The purpose of the research study is to analyse how effective human resource management improves business performance of McDonalds.

Effective human resource management help to improve several problems of industry partners of McDonalds.

Research questions(s)

Will proper human resource management help McDonalds to attract and retain diversified workforce?

Do effective human resource management facilitate to recruit skilled individuals and solve HR related issues within the enterprise?

How effective human resource management improves the performance of McDonalds?

Literature review: Keywords used for literature search

The keywords that will be used in the research project are human resource management, human resource strategies, work culture, recruitment and training, managing diversity, performance appraisals of employees, financial performance of Mcdonalds.

Literature review: Name 2 relevant articles

Cania, L., 2014. The impact of strategic human resource management on organizational performance. Economia. Seria Management, 17(2), pp.373-383.

Bamberger, P.A., Meshoulam, I. and Biron, M., 2014. Human resource strategy: Formulation, implementation, and impact. Routledge.