Maria’s Aquariums was set up by Maria Piscatore some 25 years ago. Maria was very interested in fish (both cold water and tropical) and she set up breeding facilies to pursue that interest. Inially she saw the work more as a hobby than as a business. However as me passed Maria began to produce many more and larger variees of aquarium fish and, somewhat to her surprise, people were interested in purchasing them. Inially she sold her fish direct from the hatchery on the Central Coast in NSW, but over me the business just grew and eventually it became not just the hatchery but also 3 retail outlets selling fish bred in the hatchery (as well a full range of aquarium supplies that she sourced from other wholesale outlets). The retail outlets are located in Gosford, Chatswood and Wollongong. The hatchery site now also includes the head office and a large warehouse to which the retail aquarium supplies (which are eventually be sold from the retail outlets) are delivered and stored.
Maria rered in 2012, the business is now run by her eldest son, Raymond. The business is relavely profitable but Raymond has come to realise that unless he takes steps to improve the efficiency of the current operaons that situaon will not connue. Raymond also hopes to expand the business. He has done some market research and believes that there would be good demand for addional retail outlets in Goulburn, Coffs Harbour and Canberra. (The hatchery could easily produce sufficient stock to supply the addional demand). In the medium term Raymond hopes to expand the business along the east coast of NSW and in the longer term naonally. BUT Raymond knows that his expansion plans will not work unl he first improves the way the business funcons at presentThe me is right to look at how IT can support the exisng business AND enable his future business plans. This is why he wants your assistance! Currently, Raymond spends a poron of each week at each retail outlet (he needs to do this to monitor their operaons), some me ‘on the road’ vising the firms that supply the products sold in the shops and the remainder at the head office.
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