A brief summary of the ?rm and it’s current situation appears below. This may not be complete, and may even be inaccurate. If you wish to ?nd out more or clarify any aspects relating to the job you seek more information from your instructor.
Maria’s Aquariums was set up by Maria Piscatore some 25 years ago. Maria was very interested in ?sh (both cold water and tropical) and she set up breeding facilities to pursue that interest. Initially she saw the work more as a hobby than as a business. However as time passed Maria began to produce many more and larger varieties of aquarium ?sh and, somewhat to her surprise, people were interested in purchasing them. Initially she sold her ?sh direct from the hatchery on the Central Coast in NSW, but over time the business just grew and eventually it became not just the hatchery but also 3 retail outlets selling ?sh bred in the hatchery (as well a full range of aquarium supplies that she sourced from other wholesale outlets). The retail outlets are located in Gosford, Chatswood and Wollongong. The hatchery site now also includes the head o?ce and a large warehouse to which the retail aquarium supplies (which are eventually be sold from the retail outlets) are delivered and stored.
Maria retired in 2012, the business is now run by her eldest son, Raymond. The business is relatively pro?table but Raymond has come to realise that unless he takes steps to improve the e?ciency of the current operations that situation will not continue.
Raymond also hopes to expand the business. He has done some market research and believes that there would be good demand for additional retail outlets in Goulburn, Co?s Harbour and Canberra. (The hatchery could easily produce su?cient stock to supply the additional demand). In the medium term Raymond hopes to expand the business along the east coast of NSW and in the longer term nationally. BUT Raymond knows that his expansion plans will not work until he ?rst improves the way the business functions at present.
The time is right to look at how IT can support the existing business AND enable his future business plans. This is why he wants your assistance!
Currently, Raymond spends a portion of each week at each retail outlet (he needs to do this to monitor their operations), some time ‘on the road’ visiting the ?rms that supply the products sold in the shops and the remainder at the head office. Of course this involves a great deal of travel and is leaving little time to continue developing his business. He realises he will not be able to spend the same sort of time in the Goulburn, Coffs Harbour and Canberra stores when they are opened.
Your implementation plan will concentrate on the issues involved in the implementation of the system you have recommended for Maria’s Aquariums.
Your report should contain:
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