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Innovation And Entrepreneurship At Optus

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Question:

Discuss about the Innovation and Entrepreneurship at Optus.
 
 

Answer:

Introduction

Optus is one of  the leading and Australia’s biggest telecommunication. Owner of this corporation is  SingTel and is headquartered in Singapore. The reason for Optus Limited great success is, for beginners it possess as well as functions its network framework  and also utilizes the wholesales services of another brand names such as National Broadband Network  and Telstra. Moreover, the corporation provides facilities directly to consumers as well as operates as a wholesaler to another brand names like Exetel  and Amaysim. Amongst the wholesale services,  Optus ‘yes’ brand name  proposal consists of  Satellite and 4G mobile. Further, taking the above discussion into consideration this particular paper attempts to examine Optus Company from prospective of innovation and entrepreneurship.

 

Concept of Innovation

Innovation basically means to take up advanced results, that assure new requirements, unspoken needs or current market requirements (Siltala, 2010). It is usually realized through the means of further effective goods, methods, services, technology, or ideas that are easily reachable to marketplaces, governments and society. The theory of innovation can be illustrated as being distinctive as well as new that enters the marketplace or  society (Strumsky et. al., 2010). It commonly specifies to different experience that are important in some or the other ways. An innovation highlights something different, inventive and important—in either area, business or society (Davila et. al., 2006). While, anything original is time and again defined as an innovation, in economics, management science and another fields of evaluation and practice. It is generally considered as a method, that drags altogether numerous different thoughts in  such a way that it maintains an impact on the society (Tiddet. al., 2001). Furthermore, innovation is diverse from the term invention in a way that innovation involves application of a better and hence, new procedure or concepts, whereas invention signifies introducing the process or concept by its own (Davila et. al., 2006).

 

Innovation at Optus

One of the foremost telecom provider in Australia that has achieved a high-quality acknowledgment is Optus. Since the time it has been formed, the company has observed great development in respect of goods, consumers and sales. Nevertheless, to assure such development continually,  it is extremely essential for Optus to consistently develop new schemes and goods to provide its clients superior quality and eventually assure  organizational growth. The corporation realizes the requirements very well for proposing innovative goods and facilities to its consumers on normal basis. Moreover, Optus devotes quality of time and assets for making innovative goods and facilities. 

For about a decade the word "Innovation" looks like a buzzword. It is an era where innovation is all over the place, influencing every phases of  person's existence at company like Optus. Digital revolution may be troublesome as well as may give the feeling to some persons as not a part of the system (Tuomi, 2002). In order to achieve the complete advantage of such transformations, Optus enrols its whole team. However the term "innovation" can be ascertained as the liability of promotion teams or R&D at Optus. It can realize it’s significance, however it does not seem to be an element of it. The task for the  Optus managers is to introduce innovation in each phase of its company, on all stage, at each achievable prospect, and engaging everybody.

At Optus its objective is to be Australia’s much appreciated, innovative and suggested service brand name. Innovation supports all that is done, and recently it had guided it to existence to the corporation with the formation of the “Think Big” plan. It keenly persuades the person to imagine relating to innovation as an element of daily tasks, placing some time for cooperative brilliant ideas. Concepts are awarded via personal allowances and also as an innovation fund assigned to every segment, and the much assured ideas are formed via to ready-for-market goods. Through innovation embedded over the corporation it is conveying  quicker and  better answers to the clients. Moreover it has  recognized a possibility to raise the influence of technology and  innovation in the society. To exhibit the obligation to young determined innovation, it is in  partnership with the Foundation for Young Australians’ Innovation Nation – a youth directed conversation related to innovation as well as  entrepreneurship within Australia.

 


Furthermore it has promoted 10 places as well as granted seed funding towards the Young Social Pioneers plan, opened for 18-29 year of age those who possess big concepts about the big query that “How can we build a better Australia?” Off the back of that success, The Future Makers plan was also  launched in the year and signifies a stage transformation for innovation in the CSR space. It is searching for individuals and concepts which may transform the prospect for susceptible young people. The scheme may offer contestants with an accelerator plan and access to business networks and advisers, and six winner may receive grant up to $50,000 and supervision for about 18 months in order to advances its concepts.

Additionally, one of the latest innovation at Optus is the introduction of auto-update feature.  The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services. Moreover, the auto-update feature updates the customers regarding the new products and services. It also updates them about the status of their request or query, if any.

Innovation at Optus basically means to take up advanced results, that assure new requirements, unspoken needs or current market requirements (Siltala, 2010). It is usually realized through the means of further effective goods, methods, services, technology, or ideas that are easily reachable to marketplaces, governments and society. The theory of innovation can be illustrated as being distinctive as well as new that enters the marketplace or  society (Strumsky et. al., 2010). It at Optus commonly specifies to different experience that are important in some or the other ways. An innovation highlights something different, inventive and important—in either area, business or society (Davila et. al., 2006). While, anything original is time and again defined as an innovation, in economics, management science and another fields of evaluation and practice. Optus generally considers innovation as a method, that drags altogether numerous different thoughts in  such a way that it maintains an impact on the society (Tiddet. al., 2001). Furthermore, innovation is diverse from the term invention in a way that innovation involves application of a better and hence, new procedure or concepts, whereas invention signifies introducing the process or concept by its own (Davila et. al., 2006).

Entrepreneurship

Entrepreneurship basically implies towards the conception of developing and managing some new business, which generally initiates as a small business, providing a product, procedure or facility for rent or sale (Frankelius, 2009). Innovation and risk-taking are considered as being an important element of entrepreneurship. Moreover, at Optus high spirit of entrepreneurship can be observed within the workplace. Optus at all times lays high importance on making available innovative products as well as facilities to the users on continuous basis. Moreover, one of the latest innovation at Optus is the introduction of auto-update feature.  The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services . Moving ahead, entrepreneurship strategies adopted at Optus revolve around new products, processes or services, investigation, application of technology, business intelligence and talent management.

 

Conclusion

To conclude, it can be clearly stated from the above discussion that Optus is acknowledged as one of the leading electronic retail corporations. The company has gained sound market position and recognition by offering superior and good quality products and services to its customers. At the same time, there exists the need for a company like Optus ensure continuous innovation of its products, systems and procedures. Continuous innovation is not just necessary for long-term sustainability and existence but also to retain existing and attract new customers. Regular innovation is highly necessary for a company Optus that operates in such highly cut-throat business environment with large number of companies offering similar products both online as well as offline. Additionally, one of the latest innovation at Optus is the introduction of auto-update feature.  The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services. Moreover, the auto-update feature updates the customers regarding the new products and services. It also updates them about the status of their request or query, if any.

The theory of innovation can be illustrated as being distinctive as well as new that enters the marketplace or  society (Strumsky et. al., 2010). It commonly specifies to different experience that are important in some or the other ways. The main task of Optus administrators is to build an atmosphere where such deeds are welcomed and individuals are strengthen as things don't goes right. Innovation shall start to develop as its unsuccessfulness is celebrated and individuals are known for just having a go” Undoubtedly "Innovation" is the buzzword and shall forever be thrilling whenever utilized in the correct perspective. It unlocks prospects for persons and companies to build a healthier tomorrow.

Moreover, one of the latest innovation at Optus is the introduction of auto-update feature.  The Auto-update feature offers convenience and benefit to both customers and the company. Optus through auto-update feature regularly gets updated related to new products and services launched by the competing firms; latest requirements of the users; regions that need telecommunication services . Moving ahead, entrepreneurship strategies adopted at Optus revolve around new products, processes or services, investigation, application of technology, business intelligence and talent management

 

References:

Davila, T., Epstein, M. J., and Shelton, R., 2006.Making Innovation Work: How to Manage It, Measure It, and Profit from It. Upper Saddle River: Wharton School Publishing

Frankelius, P. 2009. Questioning two myths in innovation literature. Journal of High Technology Management Research. vol. 20, No. 1, pp. 40–51.

Greenhalgh, C. A. and Rogers.M., 2006. The value of innovation: the interaction of competition, R&D and IP. Research Policy, vol. 35, pp. 562–80.

Siltala, R., 2010. Innovativity and cooperative learning in business life and teaching. University of Turku

Strumsky, D., Lobo, J. and Tainter, J. A., 2010.Complexity and the productivity of innovation. Systems Research and Behavioral Science, vol. 27, no. 5, pp. 496-520

Tuomi, I. 2002. Networks of Innovation. Oxford University Press

Tidd, J., Bessant, J. and Pavitt, K., 2001. Managing Innovation: Integrating Technological, Market and Organisational Change. John Wile

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