Discuss about the Innovation for Intelligence Studies in Business.
Funding Decision for AIRTAME (Case study).
Questions and Answers
Who is the decision maker in this case, and what is their position and responsibilities?
The decision maker in this case is the group of four people who are the founders of Airtame Company and one graphic designer who joined the team. These are Brian, Marius, Jonas Gyalokay, Attila Sukosd and peter. They acted as the chief managers of the company business activities. Each one of them had a solid responsibility to help contribute in to company’s business growth and development as listed below;
Brian was the expert in the information and technology department
Jonas was the human resource, marketing and business manager of the company
Attila was the expert in software development sector
Peter was the company’s graphic designer
What appears to be the issue (of concern, problem, challenge, or opportunity) and its significance for the organization?
The challenge is their weak strategic management model
Its significance to the company is that a weak strategic management model will affect the company’s ability to growth and development as things done are not strategically organized. This should help in knowing what is important and what should be achieved first and what to follow.
Why has the issue arisen and why is the decision maker involved now?
The challenge has arisen because the company is not getting the intended support from the target investors as they are convinced that the company lacks a strategic business plan towards its targeted development activities. At this point the decision maker is involved so that they can come up with a relevant strategic business plan as required in order to get support from the investors (Haleem & Jehangir, 2017).
When does the decision maker have to decide, resolve, act or dispose of the issue? What is the urgency to the situation?
The decision maker has to act instantly on solving the issue at hand. The urgency is severe in that if the right decision is not made on solving the issue it might affect the company’s wellbeing.
Explain the situation.
Airtame Company has an issue on acquiring adequate capital for its expansion after the first delivery of its products to their customers. The money made during the first round of crowd campaigning is not enough as it has been used in production and distribution of the 15,000 products. The company needs more capital for its expansion and targets a group of investors but they disappoint them by saying they lack a strategic business plan. The company’s management has to come up with this plan in order to get funded failure to which may result to company’s failure and the investors are the option at the moment (Alnoukari & Hanano, 2017).
Provide background information: eg industry, organization, products, history, competition, financial information, and anything else of significance.
Airtame was initially founded by four people namely Marius, Brian, Jonas and Atilla. Peter who joined the group later came in as a result of needs to having a designer to carry out designing role. The company was strongly started from crowdfunding funds that was enhanced mainly through the social media platforms. The company also worn the best startup award in 2014 enhancing their trust in the market. After delivering its first pack of products, the company is searching for avenues to expand (Hrafnsdóttir, et al, 2014).
Explain the specific (functional) area of interest: eg marketing, finance, operations, human resources, or integrated
Finance is the specific area of interest as the company requires capital to be able to provide the right products and in adequacy to their target market.
What is the specific problem or decision(s) to be made, any constraints or limitations, and the urgency of the situation?
The specific problem is whether the plan developed will convince the investors. Limitation of the problem is that the company might be again turned down by the investors. The situation is urgent to help save the company’s future.
What alternatives in the case are open to the decision maker, include any that may or may not be stated in the case?
An alternative not mentioned in the case is that, the company management might decide to first work with the little they have to increasing the available market. This is important to help even enhancing their trust with future investors on their business plan in place (Hanuláková & Be?ková, 2016
How is the theme of the tutorial module/workshop reflected in the case you have read?
The theme of workshop is enhanced in cases where the founders are seen working together to help acquire means of company’s development through gaining financial support as they develop and enhance crowd funding model. Looking for investors as they also give opinions on how they can acquire financial support for company’s growth.
Alnoukari, M, & Hanano, A 2017, 'Integration of business intelligence with corporate strategic management', Journal Of Intelligence Studies In Business, 7, 2, pp. 5-16, Business Source Complete, EBSCOhost, viewed 29 September 2017.
Haleem, F, & Jehangir, M 2017, 'Strategic Management Practices by Morrison PLC, UK. Analysis, Lessons and Implications', Middle East Journal of Business, 12, 3, pp. 3-9, Business Source Complete, EBSCOhost, viewed 29 September 2017.
Hanuláková, E, & Be?ková, I 2016, 'Marketing as a Part of Strategic Management of Consulting Companies', Studia Commercialia Bratislavensia, 9, 35, pp. 266-277, Business Source Complete, EBSCOhost, viewed 29 September 2017.
Hrafnsdóttir, L., Nielsen, N. Z., Zhang, Y., & Hulsink, W. (2014). AirTame: Reward-based
Crowdfunding. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.