$20 Bonus + 25% OFF +
5
%
Cashback
information
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Integrated Business Management Project

tag 6 Downloads5 Pages 1,003 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the  Integrated Business Management Project.
 
 

Answer: 

Inroduction:

This research proposal is about ”analyzing the impact of social media marketing on the purchasing decision of customers”.  A case study for the company Tesco has been selected for this research proposal. Tesco is British Multinational retail organization established in the year of 1919 (Cheung & Thadani, 2012). It has stores in more than 12 countries all over the world.  The company has 28.4% market share.

Background of the Study

According to Akehurst Afonso and Martins Gonçalves (2012), technology has given consumers the opportunity to examine about an offered product or a new product. Presently, internet technology such as social media marketing has added a newer perspective to business. Social media marketing has improved the communication between companies and their customers (Fan & Gordon, 2014). It has also affected the decision making process of customers (Fotis, Buhalis & Rossides, 2012) (55%). They can give their review and opinion about a product on social media, which can affect other customers as well.   

Problem Statement

According to Fotis Buhalis and Rossides (2012), an increase of social media marketing has suppressed the effectiveness of traditional marketings such as T.V. advertisements, newspaper advertisements, banners, and hoardings.  Most of the company invest a large amount of money for social media marketing. However, most of the marketers are not able to recognize the specific necessities of customers (Fan & Gordon, 2014). For this reason, most of the social media advertisements are becoming less effective. In, additions, most of the companies use false statement in their social media advertisements. It has negatively affected the purchasing decision of customers (Akehurst, Afonso & Martins Gonçalves, 2012).  

Research Aim and Objectives

The aim of the research proposal is to assess how social media marketing has changed the customer’s decision making process. The objectives of the research proposal are given below:

  • To analyze the factors that affect consumer’s purchasing decision
  • To assess the difference between traditional marketing and social media marketing
  • To analyze the changes that social media marketing has initiated at every stage of consumer’s buying decision

Research Questions

  • What are the factors that affect the customer’s purchasing decision mostly?
  • What is major difference between social media marketing and traditional marketing?
  • How social media marketing affect customer’s purchasing decision? 
 

Literature Review

Customer’s Purchasing Model

A five-step model of consumer purchasing decision has been developed by Koalt, Engel, and Blackwell during 1968. These five stages are like recognition of problem, searching information, finding alternatives, decision of purchasing and post purchasing behaviour (Fotis, Buhalis & Rossides, 2012). These stages are discussed below:

According to Cheung and Thadani (2012), problem recognition starts when there is gap between the real situation of clients and their preferred situation. The needs of customers can be analyzed with help of Maslow’s need of hierarchy. They are such as psychological needs, safety needs, love and belongings (Fan & Gordon, 2014). When the needs are identified, customers start searching information. As Cheung and Thadani (2012) stated that internal information is collected through customer’s own experience and external information are collected from friends and family members. After collecting information, customers look to find out product options that meet their needs (Akehurst, Afonso & Martins Gonçalves, 2012). At the next stage, the actual prpurchasing action occurs. However, Cheung and Thadani (2012) mentioned that it is not the end of purchasing stage. After the purchasing stage customer analyzes their products and decides whether they are satisfied with their products or not. This stage is known as post purchasing stage. The sense of satisfaction in this stage can improve customer loyalty.

Research Methodology

In order to develop this research work, positivism research philosophy is used along with deductive research approach and descriptive research design.

Methods of Data Collection

As Waits and Paetkau (2015) stated that, there are mainly two types of data collection method is used in a research work. They are qualitative data collection method and quantitative data collection method. In order to analyze the effect of social media marketing on consumer’s purchasing decision, quantitative data collection method is used.  It helps to gather data from a large population in a cost effective manner. Survey questionnaires will be developed and distributed to 55 customers of Tesco. Collected data will be analyzed with the help of MS Excel.    

Data Collection Sources

According to Thomson and Emery (2014), there are mainly two types of data sources available for a research work. They are such as primary sources and secondary sources. Primary data can be collected with the help of surveys and interviews. On the other hand, secondary data can be collected from books and journals. In this research work, primary data will be gathered with the help of survey questionnaires. It will provide an overview of the impact of social media marketing on customer's purchasing decision.  

Gantt Chart 

Gantt Chart

Gantt chart

(Source: Created by Author) 

 

Reference List

Akehurst, G., Afonso, C. & Martins Gonçalves, H., (2012). Re-examining green purchase behavior &the green consumer profile: new evidences. Management Decision, 50(5), pp.972-988.

Cheung, C.M. & Thadani, D.R., (2012). The impact of electronic word-of-mouth communication: A literature analysis & integrative model. Decision Support Systems, 54(1), pp.461-470.

Fan, W. & Gordon, M.D., (2014). The power of social media analytics. Communications of the ACM, 57(6), pp.74-81.

Fotis, J., Buhalis, D. & Rossides, N., (2012). Social media use&impact during the holiday travel planning process (pp. 13-24). Springer-Verlag.

Hajli, M., (2014).A study of the impact of social media on consumers.International Journal of Market Research, 56(3), pp.387-404.

Thomson, R. E., & Emery, W. J. (2014). Data analysis methods in physical oceanography. 5(2), pp.252-270

Waits, L. P., & Paetkau, D. (2015). Noninvasive genetic sampling tools for wildlife biologists: a review of applications and recommendations for accurate data collection. Journal of Wildlife Management, 69(4), pp.1419-1433. 

OR

Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Most Downloaded Sample Of Management

STAT2000 Quantitative Analysis

Download : 0 | Pages : 7

Answer: Introduction Economic growth is measured as a percentage change in aggregate output as compared to the previous year. Economic growth of a nation depends on different factors (Tsoku et al. 2017). Of these factors particular interest of the paper is to evaluate the impact of manufacturing value added and foreign direct investment on economic growth. Background of the research  The economic growth law as proposed by Kaldor sugges...

Read More arrow

GEO164 Water Budgets

Download : 0 | Pages : 6
  • Course Code: GEO164
  • University: Charles Sturt University
  • Country: Australia

Answers: Introduction: Water balance is an important and essential parameter often appraised in the catchment area. The importance of the water balance is of crucial importance for the overall area as a whole. Water balance mainly defined as the overall correlation between the inflow and the outflow in line with the catchment. The aspect mainly expressed regarding the water balance equation as indicated below Precipitation (P) = stream-flow...

Read More arrow

MGT601-Reflection On Self-Development As A Leader

Download : 0 | Pages : 3
  • Course Code: MGT601
  • University: University Of Queensland
  • Country: Australia

Answer: Strengths and behaviors of an individual describes its knowledge and awareness to build strategies and demand of the environment around and that is what Gallup survey has helped in conducting. As per the survey, the questions asked were based on different themes of leadership that examined the personality traits one possess. Just like for me, there were five themes that were known by “Signature Themes” that could help me in d...

Read More arrow

ITECH 2250 IT Project Management Techniques

Download : 0 | Pages : 3
  • Course Code: ITECH 2250
  • University: Federation University
  • Country: Australia

Answer: Introduction: This project depicts the role of project management prcatices for successful implementation of Ecommerce website and Mobile app for Book House Ltd. The CEO of the Book House Ltd Mrs Sally Furgerson has actively maintained her interest in projects just not by attending the steering committee meetings but also by collecting required updates. Some of the functional and operational activities are requested to be changed by ...

Read More arrow

ICT501 System Development

Download : 0 | Pages : 8
  • Course Code: ICT501
  • University: Murdoch University
  • Country: Singapore

Answer: Introduction: The study purposes to explain important concept concerning the difference between the two critical methodologies to system progress that are presently applied in developing business systems: the Rational unified process (RUP) and the SCRUM development approach. Currently, there are many software procedures that an individual can select in system development. Both have strong point and weakness as the emphasis on differen...

Read More arrow
Next
watch

Save Time & improve Grade

Just share your requirement and get a customized solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,139,865

Orders

4.9/5

Overall Rating

5,047

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

798 Order Completed

97% Response Time

Benjamin Blakeman

MSc in Medical Technology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

I received my assignment. Well done, the assignment did a day before a well-written; the deadline was tomorrow, but it is ready goes wrong you can fix it in time I am thrilled right now looking good thanks to everyone hope to pass.

flag

User Id: 298083 - 17 Nov 2019

Australia

student rating student rating student rating student rating student rating

I love how everything was detailed I hope to get an assignment was done a day before I like that thank you for your help. The team did very well look good so far. I got another assignment to submit had all the content well done. Thank you for your he...

flag

User Id: 298083 - 17 Nov 2019

Australia

student rating student rating student rating student rating student rating

This service provides good writing and the solution on time whenever i order it.

flag

User Id: 211972 - 17 Nov 2019

Australia

student rating student rating student rating student rating student rating

It's very helpful, the work will be ready before the deadline l. They are following the instructions 100%. From my side it's recommended.

flag

User Id: 342630 - 17 Nov 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?