This research proposal is about ”analyzing the impact of social media marketing on the purchasing decision of customers”. A case study for the company Tesco has been selected for this research proposal. Tesco is British Multinational retail organization established in the year of 1919 (Cheung & Thadani, 2012). It has stores in more than 12 countries all over the world. The company has 28.4% market share.
According to Akehurst Afonso and Martins Gonçalves (2012), technology has given consumers the opportunity to examine about an offered product or a new product. Presently, internet technology such as social media marketing has added a newer perspective to business. Social media marketing has improved the communication between companies and their customers (Fan & Gordon, 2014). It has also affected the decision making process of customers (Fotis, Buhalis & Rossides, 2012) (55%). They can give their review and opinion about a product on social media, which can affect other customers as well.
According to Fotis Buhalis and Rossides (2012), an increase of social media marketing has suppressed the effectiveness of traditional marketings such as T.V. advertisements, newspaper advertisements, banners, and hoardings. Most of the company invest a large amount of money for social media marketing. However, most of the marketers are not able to recognize the specific necessities of customers (Fan & Gordon, 2014). For this reason, most of the social media advertisements are becoming less effective. In, additions, most of the companies use false statement in their social media advertisements. It has negatively affected the purchasing decision of customers (Akehurst, Afonso & Martins Gonçalves, 2012).
The aim of the research proposal is to assess how social media marketing has changed the customer’s decision making process. The objectives of the research proposal are given below:
A five-step model of consumer purchasing decision has been developed by Koalt, Engel, and Blackwell during 1968. These five stages are like recognition of problem, searching information, finding alternatives, decision of purchasing and post purchasing behaviour (Fotis, Buhalis & Rossides, 2012). These stages are discussed below:
According to Cheung and Thadani (2012), problem recognition starts when there is gap between the real situation of clients and their preferred situation. The needs of customers can be analyzed with help of Maslow’s need of hierarchy. They are such as psychological needs, safety needs, love and belongings (Fan & Gordon, 2014). When the needs are identified, customers start searching information. As Cheung and Thadani (2012) stated that internal information is collected through customer’s own experience and external information are collected from friends and family members. After collecting information, customers look to find out product options that meet their needs (Akehurst, Afonso & Martins Gonçalves, 2012). At the next stage, the actual prpurchasing action occurs. However, Cheung and Thadani (2012) mentioned that it is not the end of purchasing stage. After the purchasing stage customer analyzes their products and decides whether they are satisfied with their products or not. This stage is known as post purchasing stage. The sense of satisfaction in this stage can improve customer loyalty.
In order to develop this research work, positivism research philosophy is used along with deductive research approach and descriptive research design.
As Waits and Paetkau (2015) stated that, there are mainly two types of data collection method is used in a research work. They are qualitative data collection method and quantitative data collection method. In order to analyze the effect of social media marketing on consumer’s purchasing decision, quantitative data collection method is used. It helps to gather data from a large population in a cost effective manner. Survey questionnaires will be developed and distributed to 55 customers of Tesco. Collected data will be analyzed with the help of MS Excel.
According to Thomson and Emery (2014), there are mainly two types of data sources available for a research work. They are such as primary sources and secondary sources. Primary data can be collected with the help of surveys and interviews. On the other hand, secondary data can be collected from books and journals. In this research work, primary data will be gathered with the help of survey questionnaires. It will provide an overview of the impact of social media marketing on customer's purchasing decision.
Gantt chart
(Source: Created by Author)
Akehurst, G., Afonso, C. & Martins Gonçalves, H., (2012). Re-examining green purchase behavior &the green consumer profile: new evidences. Management Decision, 50(5), pp.972-988.
Cheung, C.M. & Thadani, D.R., (2012). The impact of electronic word-of-mouth communication: A literature analysis & integrative model. Decision Support Systems, 54(1), pp.461-470.
Fan, W. & Gordon, M.D., (2014). The power of social media analytics. Communications of the ACM, 57(6), pp.74-81.
Fotis, J., Buhalis, D. & Rossides, N., (2012). Social media use&impact during the holiday travel planning process (pp. 13-24). Springer-Verlag.
Hajli, M., (2014).A study of the impact of social media on consumers.International Journal of Market Research, 56(3), pp.387-404.
Thomson, R. E., & Emery, W. J. (2014). Data analysis methods in physical oceanography. 5(2), pp.252-270
Waits, L. P., & Paetkau, D. (2015). Noninvasive genetic sampling tools for wildlife biologists: a review of applications and recommendations for accurate data collection. Journal of Wildlife Management, 69(4), pp.1419-1433.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2017). Integrated Business Management Project. Retrieved from https://myassignmenthelp.com/free-samples/integrated-business-management-project.
" Integrated Business Management Project." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/integrated-business-management-project.
My Assignment Help (2017) Integrated Business Management Project [Online]. Available from: https://myassignmenthelp.com/free-samples/integrated-business-management-project
[Accessed 22 January 2021].
My Assignment Help. ' Integrated Business Management Project' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/integrated-business-management-project> accessed 22 January 2021.
My Assignment Help. Integrated Business Management Project [Internet]. My Assignment Help. 2017 [cited 22 January 2021]. Available from: https://myassignmenthelp.com/free-samples/integrated-business-management-project.
Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.
Answer Part A 1. Harassment refers to different facets of bullying, including incivility, victimization, social undermining and abusive supervision. All of these types of harassment result in negative interactions inthe workplace related to harm and spiritual pain(Neall & Tuckey, 2014). Although, they are not related to the legally protected issues like sex and race. Harassment could be considered as a collective construct that accounts f...
Read MoreAnswer: Introduction U.S. Federal Health Care Agencies play the role of controlling health hazards especially for diseases which have newly emerged. Standards are created by the agencies for protection of the public health system. This paper highlights the role of a specific U.S. Federal Health Care Agency. Here the role of Centers for Disease Control and Prevention (CDC) has been discussed. Additionally the paper discusses how the National A...
Read MoreAnswer: Introduction Green finance refers to a financial device that consists of debt, equity, grant, sales, purchase, or tool for managing risk in operations of organizations. Example of green finance comprise of investment guarantee, commodity insurance, insurance product, derivative rate of interest or credit. The credit is mostly issued under contract of an organization, individual, project, facility, or private agency or public with envi...
Read MoreAnswer: Introduction The 3D Fitness center is scheduled to open within three months and is based on the plan of being positioned as a brand that is providing its customers with three dimensional facilities which are fitness center, café, and a beauty and salon spa. The slogan of the organization is “Determination, Dedication & Desire in Life”. The organization is going to open five centers in Sydney with one being opened ...
Read MoreAnswers: 1. Indeterminacy of employment relation means assessing the factors that put impact on the relations of employment. In addition, it is need to turn the labour into something positive and productive for the organization. It means, employment has the ability but it is required by the employer to turn that capability that will provide the positive contribution in the organization. According to “International labour organizat...
Read MoreJust share requirement and get customized Solution.
Orders
Overall Rating
Experts
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Saved my life and offered me great quality work. Happy to find them. Now i guess i will get hooked with them. :p
Australia
I modified it with one feedback. The quick response and feedback were good. My request has been modified well.
Australia
the expert solution is very god unlike the solution of the financial risk management
Australia
Thanks for your support. This was perfectly done. ........................................
Australia