country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Integrated Business Management Project

tag 10 Downloads5 Pages / 1,003 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the  Integrated Business Management Project.
 
 

Answer: 

Inroduction:

This research proposal is about ”analyzing the impact of social media marketing on the purchasing decision of customers”.  A case study for the company Tesco has been selected for this research proposal. Tesco is British Multinational retail organization established in the year of 1919 (Cheung & Thadani, 2012). It has stores in more than 12 countries all over the world.  The company has 28.4% market share.

Background of the Study

According to Akehurst Afonso and Martins Gonçalves (2012), technology has given consumers the opportunity to examine about an offered product or a new product. Presently, internet technology such as social media marketing has added a newer perspective to business. Social media marketing has improved the communication between companies and their customers (Fan & Gordon, 2014). It has also affected the decision making process of customers (Fotis, Buhalis & Rossides, 2012) (55%). They can give their review and opinion about a product on social media, which can affect other customers as well.   

Problem Statement

According to Fotis Buhalis and Rossides (2012), an increase of social media marketing has suppressed the effectiveness of traditional marketings such as T.V. advertisements, newspaper advertisements, banners, and hoardings.  Most of the company invest a large amount of money for social media marketing. However, most of the marketers are not able to recognize the specific necessities of customers (Fan & Gordon, 2014). For this reason, most of the social media advertisements are becoming less effective. In, additions, most of the companies use false statement in their social media advertisements. It has negatively affected the purchasing decision of customers (Akehurst, Afonso & Martins Gonçalves, 2012).  

Research Aim and Objectives

The aim of the research proposal is to assess how social media marketing has changed the customer’s decision making process. The objectives of the research proposal are given below:

  • To analyze the factors that affect consumer’s purchasing decision
  • To assess the difference between traditional marketing and social media marketing
  • To analyze the changes that social media marketing has initiated at every stage of consumer’s buying decision

Research Questions

  • What are the factors that affect the customer’s purchasing decision mostly?
  • What is major difference between social media marketing and traditional marketing?
  • How social media marketing affect customer’s purchasing decision? 
 

Literature Review

Customer’s Purchasing Model

A five-step model of consumer purchasing decision has been developed by Koalt, Engel, and Blackwell during 1968. These five stages are like recognition of problem, searching information, finding alternatives, decision of purchasing and post purchasing behaviour (Fotis, Buhalis & Rossides, 2012). These stages are discussed below:

According to Cheung and Thadani (2012), problem recognition starts when there is gap between the real situation of clients and their preferred situation. The needs of customers can be analyzed with help of Maslow’s need of hierarchy. They are such as psychological needs, safety needs, love and belongings (Fan & Gordon, 2014). When the needs are identified, customers start searching information. As Cheung and Thadani (2012) stated that internal information is collected through customer’s own experience and external information are collected from friends and family members. After collecting information, customers look to find out product options that meet their needs (Akehurst, Afonso & Martins Gonçalves, 2012). At the next stage, the actual prpurchasing action occurs. However, Cheung and Thadani (2012) mentioned that it is not the end of purchasing stage. After the purchasing stage customer analyzes their products and decides whether they are satisfied with their products or not. This stage is known as post purchasing stage. The sense of satisfaction in this stage can improve customer loyalty.

Research Methodology

In order to develop this research work, positivism research philosophy is used along with deductive research approach and descriptive research design.

Methods of Data Collection

As Waits and Paetkau (2015) stated that, there are mainly two types of data collection method is used in a research work. They are qualitative data collection method and quantitative data collection method. In order to analyze the effect of social media marketing on consumer’s purchasing decision, quantitative data collection method is used.  It helps to gather data from a large population in a cost effective manner. Survey questionnaires will be developed and distributed to 55 customers of Tesco. Collected data will be analyzed with the help of MS Excel.    

Data Collection Sources

According to Thomson and Emery (2014), there are mainly two types of data sources available for a research work. They are such as primary sources and secondary sources. Primary data can be collected with the help of surveys and interviews. On the other hand, secondary data can be collected from books and journals. In this research work, primary data will be gathered with the help of survey questionnaires. It will provide an overview of the impact of social media marketing on customer's purchasing decision.  

Gantt Chart 

Gantt Chart

Gantt chart

(Source: Created by Author) 

 

Reference List

Akehurst, G., Afonso, C. & Martins Gonçalves, H., (2012). Re-examining green purchase behavior &the green consumer profile: new evidences. Management Decision, 50(5), pp.972-988.

Cheung, C.M. & Thadani, D.R., (2012). The impact of electronic word-of-mouth communication: A literature analysis & integrative model. Decision Support Systems, 54(1), pp.461-470.

Fan, W. & Gordon, M.D., (2014). The power of social media analytics. Communications of the ACM, 57(6), pp.74-81.

Fotis, J., Buhalis, D. & Rossides, N., (2012). Social media use&impact during the holiday travel planning process (pp. 13-24). Springer-Verlag.

Hajli, M., (2014).A study of the impact of social media on consumers.International Journal of Market Research, 56(3), pp.387-404.

Thomson, R. E., & Emery, W. J. (2014). Data analysis methods in physical oceanography. 5(2), pp.252-270

Waits, L. P., & Paetkau, D. (2015). Noninvasive genetic sampling tools for wildlife biologists: a review of applications and recommendations for accurate data collection. Journal of Wildlife Management, 69(4), pp.1419-1433. 

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2017). Integrated Business Management Project. Retrieved from https://myassignmenthelp.com/free-samples/integrated-business-management-project.

" Integrated Business Management Project." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/integrated-business-management-project.

My Assignment Help (2017) Integrated Business Management Project [Online]. Available from: https://myassignmenthelp.com/free-samples/integrated-business-management-project
[Accessed 05 July 2020].

My Assignment Help. ' Integrated Business Management Project' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/integrated-business-management-project> accessed 05 July 2020.

My Assignment Help. Integrated Business Management Project [Internet]. My Assignment Help. 2017 [cited 05 July 2020]. Available from: https://myassignmenthelp.com/free-samples/integrated-business-management-project.


Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Latest Management Samples

HI6026 Audit, Assurance And Compliance For Sustainable Sales In Food

Download : 0 | Pages : 12

Answer: Introduction “Woolworths Group” is recognized as one of the leading Australian data manufacturer with its operations in both New Zealand and Australia. The company is known for being the second largest in terms of its revenue ranking next to “Perth-based retail-focused conglomerate Wesfarmers”. The group is further identified for being the largest retail player in terms of “liquor retailer, hotel and gaming...

Read More arrow

7808ICT Information Security Management For Human Readable Security Features

Download : 0 | Pages : 8
  • Course Code: 7808ICT
  • University: Griffith University
  • Country: Australia

Answer: Introduction Smart card are termed as smart as they are integrated with a computer chip. Smart cards are devices that helps in identification of user and provide cost efficiency features [1]. Smart cards are used in various fields including health services, banking, telephone, employee ID, transport and physical access control. The security of users affect the trust of the user with the company or any other business organization.  ...

Read More arrow

PACC6008 Business Decision Making For Statistics And Graphical Representation

Download : 0 | Pages : 5
  • Course Code: PACC6008
  • University: Newcastle University
  • Country: United Kingdom

Answer: Question 1 The institute is interested in wages of US workers in 2018. Descriptive statistics and graphical representation of the variable Wages and Education is highlighted below (Foster, 2013). Numerical summary  Graphical representation  Comment Wage Level It is evident from the above computation that the mean hourly wage level is $25.62. Also, the shape of the graph would be asymmetric considering that high positive ...

Read More arrow Tags: Australia Sydney Management Master of Health Administration  University of Sydney 

MGT2HRM Human Resource Management For The Poor Safety Environment

Download : 0 | Pages : 10
  • Course Code: MGT2HRM
  • University: La Trobe University
  • Country: Australia

Answer: Introduction Antonsen (2017) stated that employees are the most valuable asset of an organization as they works for accomplishing the organizational goals. The staffs work hard for developing the products, representing the brand and fuel the success. Thomas and Galla (2013) furthermore highlighted that poor safety environment at the workplace resulted in high absenteeism, serious injuries and employee turnover rates. This report thus ...

Read More arrow Tags: Australia Melbourne Management Business Law University of Melbourne 

HRM 702 Employment Law System

Download : 0 | Pages : 10

Answer: Introduction Affirmative action is referred to the procedures undertaken with the aim of protecting the minority communities—especially the people of color, women, transgender, aboriginals and many more. The dawn of Affirmative Action in US was seen in the 1960s with the main motive to fight discrimination based on race and skin color, as well as discrimination based on sex and gender (Ma & Schapira, 2017). History of intole...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,355,831

Orders

4.9/5

Overall Rating

5,080

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1692 Order Completed

98% Response Time

Alfred Dodd

PhD in Computer and Information Science with specialization in Database

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

You have demonstrated a good understanding about the technical requirements of IoT. It would have been useful to have specific examples of IoT in use, for example in industrial settings such as a warehouse for supply chain operations or in hospitals ...

flag

User Id: 259199 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating

According to what with the request. Great work has been done. I will definitely ask again. Thank you very much.

flag

User Id: 409054 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating

The first assignment I received did not answer any questions and looked like someone who did not speak English had written it. I was so appalled , I have never felt more ripped off in my life. I ended up having to quickly do the assignment myself wit...

flag

User Id: 427879 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating

Under limited time, my research proposal was reasonably well writings. I really appreciate;)

flag

User Id: 436898 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?