New User? Start here.
Error goes here
Figure 1: The logo of the David Jones Company.
(Source: Ferrell and Hartline 2012)
According to Perreault et al. (2013), the process that allows a company or any organization to achieve a sustainable competitive advantage by focusing on limited resources on the best of the opportunities so that there may be increase in the sales is known as the marketing strategy of the company. In a business the following of an appropriate and an effective marketing strategy is a must as it the factor on which the sales of the goods of the company depends. The first requirement in a business is to set the business goals for the organization so that the organization may then work accordingly in the direction of achieving it. As mentioned by Armstrong et al. (2012), these are mission statement of the business. After then organization sets its main objective, the nest step involved is the implementation of an effective marketing strategy. This marketing strategy set some high level rule for the organization that would govern the different marketing efforts that the organization would focus on. The main and the only reason behind the implementation of the marketing strategy in any of the company are to increase the sales and to achieve the goals that are set by the organization (Ferrell and Hartline 2012). It also helps the organization to reach its sustainable competitive advantage. The marketing includes all the different short term and long term activities in which the organization is involved in.
There are many different concepts and definitions given on the marketing strategy, however; most of the companies could not distinguish between the strategy and the different objectives and tactics of the company. A good strategy or for the formulation of a good strategy, a few points are needed to be included:
Figure 2: The Davis Jones Store
These are the general criteria that are to be considered while implementing the useful strategies for any company or organization. However, the marketing strategies that are used by the David Jones are very different from these. The David Jones is an iconic retailer of Australia that has different departmental stores in the country and has also created a successful business in the section of consumer goods. The company experienced an increase in its sales by 12.2% within the first 20 weeks of the year 2015.
Figure 3: The sales graph of David Jones before implementing the Marketing strategy.
The business strategies that helped the David Jones to increase its sales at such high level could be listed as follows:
Implementing digital approach: According to the strategies that have been implementing by the departmental store, David Jones, having a digital approach for the organization is of utmost importance in today’s modern world. The main question for any company now a day is whether they have a commercial site or an email newsletter or not. No matter whatever may be the business, in today’s world being presence online is mandatory. The website of the company needs to be created and used regularly and be an inspirational for the customers. The David Jones department used its online presence as an key to promote their departmental store.
One of the main components of the David Jones strategy is the program of the consumer analytics. The company tapes the data and the preferences regarding its customers so that it could provide them with more personalised products. As mentioned by Howard (2015), these are the strategies that the company has implemented for reaching out to its customers in a more personalised manner. This also helps the customers feel as the company is giving special attention to them (Peter et al. 2012).
The content refers to the goods and the product that the company has for display to the customers. The David Jones Company took this as a serious and hence for increasing g the quality and the quality of its content, it recently appointed Thelma McQuillen, the main fashion director of the Harper’s Bazaar as its new fashion director for the customer’s app and magazine of the store. This would help the company to renew and improvise the existing content of the company to a better and wide content. It has also recently been stated by Mumbrella, the marketing director of the David Jones department that the company has stated an objective of becoming the best fashion publisher in Australia (McArthur 2013).
The company believes in collaboration with different individuals or may be even with some other organizations for the betterment of the company. The David Jones Company has a long list of top talents of the country that it has collaborated with for boosting up of its brand image and quality. This list includes of Jessica Gomes, Adam Goodes, Thelma McQuillen, Gai Waterhouse, Megan Gale and many others. The saying of the company is that even if the company does not have a huge budget, it still can enjoy the benefits of getting collaborated with other institutes (Miller and Merrilees 2016).
These are the strategies that are used by the David Jones departmental stores to increase the sales of the company. These strategies does not help in increasing the sales and the profit level, it also helps the company to provide its customers with good and high quality of goods and also to know its customers and their preferences well. This helps the company to adopt new strategies accordingly.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012. Marketing: an introduction. Pearson Prentice-Hall, London.
Ferrell, O.C. and Hartline, M., 2012. Marketing strategy, text and cases. Nelson Education.
Howard, J.A., 2015. Consumer behavior in marketing strategy. Prentice Hall.
Jones, D.B. and Monieson, D.D., 2014. Early development of the philosophy of marketing thought. The Journal of Marketing, pp.102-113.
McArthur, E., 2013. The role of department stores in the evolution of marketing: Primary source records from Australia. Journal of Historical Research in Marketing, 5(4), pp.449-470.
Miller, D. and Merrilees, B., 2016. Department store innovation: David Jones Ltd., Australia, 1876-1915. Journal of Historical Research in Marketing, 8(3).
Perreault Jr, William, Joseph Cannon, and E. Jerome McCarthy. Basic marketing. McGraw-Hill Higher Education, 2013.
Peter, J.P., Olson, J.C. and Grunert, K.G., 2012. Consumer behavior and marketing strategy (pp. 122-123). London: McGraw-Hill.
To View this & another 50000+ free samples. Please put
your valid email id.
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
Get Moneyinto Your Wallet
Total 6 pages, 1 USD Per Page
*The content must not be available online or in our existing Database to qualify as
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2018). Integrated Business Management Project: Limited Resources. Retrieved from https://myassignmenthelp.com/free-samples/integrated-business-management-project-limited-resources.
"Integrated Business Management Project: Limited Resources." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/integrated-business-management-project-limited-resources.
My Assignment Help (2018) Integrated Business Management Project: Limited Resources [Online]. Available from: https://myassignmenthelp.com/free-samples/integrated-business-management-project-limited-resources[Accessed 18 September 2021].
My Assignment Help. 'Integrated Business Management Project: Limited Resources' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/integrated-business-management-project-limited-resources> accessed 18 September 2021.
My Assignment Help. Integrated Business Management Project: Limited Resources [Internet]. My Assignment Help. 2018 [cited 18 September 2021]. Available from: https://myassignmenthelp.com/free-samples/integrated-business-management-project-limited-resources.
The respective sample has been mail to your register email id
* $5 to be used on order value more than $50. Valid for
We have sent login details on your registered email.
MyAssignmenthelp.com is a leading name in providing PhD dissertation writing help in Australia. Our services cover a wide range of subjects including economics and marketing dissertation help. Students can easily avail our services since we provide cheap dissertation writing services. But we never compromise with the quality while providing dissertation help services . Moreover, students are also allowed to get free access to dissertation samples and use them as a future reference.
Caltex is seen to begin its operation in 1936 in form of California Texas Oil Company. This company has been further seen as a joint venture between Texas Company and standard oil, thereby gaining concession in Saudi Arabia. The company has been further seen with gained concessions in Saudi Arabia. It was further seen to be renamed in 1968. The parent company has been further seen to be based on the consideration of merger...
1. The self driving vehicles with artificial intelligence is the cutting edge technology that considerably changing the face of modern world. However, implementation of these modern technologies reflects significant impact for both the sides of the coin. Use of these automated vehicles has various ethical limitations. As identified in techrepublic.com report (2017), these automated vehicles are likely to kill a number of jobs around the ...
Stakeholders are a group or an individual who can influence or are influenced by the accomplishment of the firm’s goals and objects. So, the capability to comprehend and involve with stakeholders –both internal and external has become a crucial management ability (ILO, 2013). In this context, the theory of Hydo Laos Simulation guides the management in dealing with its stakeholders and captivating their assistan...
In most cases, writers tend to be compelled to write for different reasons. For instance, a writer could write so as to express his personal life experience, the impact existing in their lives and also lives of their readers. Others tend to write for education empowerment which benefits the writer and the reader in a personal and professional manner (Compagnon, 2014). In regards to literature writers write so as to portray a message, idea...
Answer to question number 1:
As any person needs to remember their personal experiences, the most effective way has been to put them in online. The various social media sites have been providing a crucial outlet to recall the memories sharing with others in the public forum. The approach to write about experiences in the open platform has been generally sustained through the social feedbacks subsequently (Gibbs et al. 2015). This has...
Are you confident that you will achieve the grade? Our best Expert will help you improve your grade
PM305 International Marketing
SOC 3116 Technologies, World And Societies
0302362 International Business
6HL007 Research For Health Project
TACC406 Accounting Theory And Applications
MGMT6004 Performance Management
INF701 Management Informatics
HISTORY 226 Ancient And Early Modern Japan
IMT6011 Introduction To Information Security
PRS305 Corporate Communications And PR
Just refer 5 friends to earn more than $2000.
After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there.
Or you can also download from My Library section once you login.Click on the My Library icon
My Library page open there you can see all your purchased sample and you can download from there.
That's our welcome gift for first time visitors
It is too easy to create or access your own library, just enter your email and make your search
MyAssignmenthelp.com stores a huge
COLLECTION OF QUESTIONS AND SAMPLES, which you can refer to any time you want.
Every time you find something useful, you can save that using the bookmark tool. From the next time,
can access that from your personalized library.
With this feature, you get to create your own collection of documents. You get free
choose and bookmark any document you wish.
Accessing the collection of documents is absolutely easy. Once you bookmark a sample,
access its content with a few clicks on your mouse.
This personalized library allows you to get faster access to the necessary documents.
longer need to spend hours to locate the sample you need.
Finding a sample from a list of thousands is nothing less than spotting a needle in a
Personalizing your own library relieves you from that stress.
On APP - grab it while it lasts!
*Offer eligible for first 3 orders ordered through app!
ONLINE TO HELP YOU 24X7
OR GET MONEY BACK!
OUT OF 33845 REVIEWS
Received my assignment before my deadline request, paper was well written. Highly