$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

International Journal Of Multiple Research

tag 0 Download12 Pages / 2,825 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the International Journal of Multiple Research.





Marketing function is a very essential factor of business process. Over the years, Organisations have adopted different marketing process to reach their customers in an effective way, so that it is reflected in the market sales.The modern marketing approach is developed, as there has been change in the orientation of the companies approach to its target customers(Scott 2015). The convenient approach to modern marketing techniques is very important part of marketing process, which does not include the advantages of modern marketing techniques. Marketing strategy of companies hasbroader aspects and is affected by physical forces, political forces, societal forces and economic forces. Therefore, a company must go through research and analysis of the target market and its needs to get a proper outcome of its marketing strategies(Westwood 2016). With the globalisation and technological boom, organisations were forced to adopt all the modern techniques to consolidate a proper strategy for their marketing process. After globalisation, the geographic barrier has been reduced in the companies. Therefore, the companies have more opportunities to sell in the market. Toyota goes through mixed strategy of marketing to reach its customers. The traditional marketing approach are utilised by using TV ads, personal selling, direct selling, advertising through papers, public relations. The modern marketing approach is done through the social media advertising through YouTube Videos, media marketing and sports sponsorships are also the most important factor of marketing in Toyota. 


Background of the study

The marketing approaches have changed over the years, because the companies have changed its orientation towards its customers. The traditional marketing techniques were focused into the production facilities of the products. The main criteria of the organisation were to concentrate more on producing goods as much as possible. Products were sold according the availability of the products(Wongleedee 2015). This approach was when there was evolution in industry and commerce. The mass production and distribution was called marketing. However, many manufacturers found that the merchandise was piling up without proper sales plan, which also affected the inventory cost and budgetary control(Royle and Laing 2014). The advertisements became more frequent in the sales process. The aggressive advertisements for the consumers and corporate started to heavily depend on the sales process. The more aggressive personal selling process was also important in that period. The aggressive tactics became very popular and put high pressure in the sales techniques. There have been rise in unethical approaches or false approaches in marketing techniques too.

Then came the marketing concept, which looked at the firm as a whole and developed different techniques(Royle and Laing 2014). This new technique considered the production, sales and consumers and developed new approaches to marketing. The implication was very effective according to the managers. The decision-making technique was also vitalised by this process. Sales forecast became easy and budgetary control was mechanised too. The three main points of the new marketing approaches are customer focus, coordination and profit orientation(Royle and Laing 2014). The customer focus factor of the organisations increased compared to the traditional approach of marketing. According to Westwood(2016), the customer became the centre of attention in the new marketing techniques. All the functions were focused in providing a solution for the customers. Understanding the buyers became essential for the companies. As per the suggestions of Peter Drucker, he said that marketing is the process of analysing the customer needs and the so well that products or the service should fits well with their needs(Royle and Laing 2014). The coordination elements should consist of the marketing mix as well as related to each other. The business activities related to all the process and function is also related to the product itself and must be viewed as a consolidated process. The profit orientation as a goal should be customer focused. The profitability decision and logical profit planning is also part of the marketing process. The relationship marketing and personal selling has emerged with the new techniques of marketing.

The traditional marketing process generally included Print media, broadcast media, direct mail of paper templates and direct telemarketing. The print media was a major source of advertisements for automotive manufacturing company. The newsletters, magazines, brochures and other printed materials were distributed in the market and consumers came to know about that from different sources. The broadcast media marketing included the radio advertisements and commercial broadcasts in radio programs and on air advertisements(Wongleedee 2015). This entertainment technology was very important tool to reach all demography of customers. Direct mailing through post cards, the brochures, the catalogue were distributed and the consumers were reached through the postal mails to attract the customers. The telephone marketing was used to deliver the message and to convince the customers. The telemarketers used aggressive sales techniques to reach the proper sales target. The midsized companies and small entrepreneurs engaged their company personnel or did direct mail marketing in the traditional way to reach its customers. As the focus was also to its customers,the television network was used advertisements thatlimited the marketing opportunities. A 30-second’s commercial’s cost was nearly 3.5 million dollars( 2018). The business budgets were also allocated accordingly. Television was the most effective form of advertising in the United States. The conveyance of the messages was clear with this media. The wide circulation of the magazines was also effective with respect to the products. The newspaper was a proper source of who had longer visibility period. According to Scott(2015), the marketing department and sales representatives were only the involved in the sales activity.

The modern marketing approach of companiesare more aligned with the company’s strategy, vision and mission. According to marketing scholar Kotler marketing strategy is more of a logic of marketing objectives. Once the business unit has formulated the strategies the end goals, they must analyse the program to reach the goals. The goals consolidate the business unit’s strategies. A well though strategies for the companies are initiation of a well thought process. The feedback and control process of the companies are also part of the marketing objectives. The era’s of different marketing strategies came from the production era, product era, selling era and marketing era are discussed in the above(Scott 2015). The new approach is more integrated in the newest approach. This modern techniques considers the target market, customer needs, integrated marketing and profitability of the actions. The most important aspect of modern marketing is the social marketing concept. To satisfy the consumer needs and to be in the consumer market for longer period of time social marketing must be considered. This also should be included in the overall marketing objectives(Scott 2015). The consumer wants and needs are more transparent in this aspect. The social responsibility of marketing should also be considered in the following process. 


Research Aims and objectives

Aims of the study

The main aim of this research is to critically analyse the both traditional and modern marketing techniques. The research also evaluates the reflection of the two-compared marketing process and how that applies to the Toyota has adopted marketing strategies. The aim also demands to be critical about the evaluation.

Objectives of the study

The main objectives of the research are

  • To analyse the effectiveness of the modern marketing plan of the organisations compared to the traditional ways of marketing.
  • To identify if there is any improvement in the modern marketing process after adopting with respect to sales maximisation or profitability maximisation.
  • To evaluate the performance of Toyota in a given time frame
  • To recommend better strategies that Toyota can implement in their organisation?

Formulating the research Questions

  • What modern marketing techniques is more effective than traditional marketing techniques regarding Toyota Corporation?
  • What are the improvements after the emergence of the modern marketing techniques in the firm?
  • What can be evaluated from the performance of the company within a given time frame?

Problem statement

It has been found that the company faces challenges in convincing their customers about the safety and security needs of the cars. It is a communication gap of the marketing professionals that they could not convince the new customers of the safety needs covered in the car manufacturing mechanism. The customers of the company are losing confidence in the cars, which can lead to a crisis for this global organisation. Therefore, the firm needs to revisit the marketing process and adopt new marketing strategy. The proper targeting, segmenting and positioning of the identified demography of people is needed for the firm. Therefore, it is necessary to identify the problem in the marketing process that affects the overall performance of the organisation. To remain competitive and generate proper revenue, this crisis management through revaluate marketing process is necessary. Thus, it is one of the major criteria to be fulfilled in the organisation. Therefore, the real problem lies in the marketing approaches of the company. Toyota’s both marketing approaches needs to be evaluated that if the traditional marketing approaches is more effective or modern marketing approaches. The problem also lies in the marketing approach of traditional ways.Certain drawbacks in the process was identified regarding crisis management of not communicating the proper safety messages to the customers. The main criteria were to identify the gap in the traditional marketing approach and fulfilling that with the modern marketing approach. 


Rationale of the study

Modern marketing system is one of the most important functions that a firm should take into account. To develop a proper relationship with the customers the modern marketing approaches is effective. Not only the 4 P’s there is another P that is involved in the marketing process which is fifth P known as Participation. Participation is letting the customers sneak a peek to the products or the services. This essential factor makes the marketing procedure more effective, which is included in the modern marketing techniques.

The company is recently facing issues regarding the customer’s confidence in their product, which have been identified in the problem statement. This has been primarily caused by communication gap between the customers and the marketing professionals in the company. The problem recognised in the company lies in the marketing approach. The traditional as well as modern marketing approaches are also a problem. The traditional marketing approaches considered different means of marketing that were favourable for different target segments but modern marketing approaches are more digitalised. Therefore, the customer profile of the product also varies. The modern marketing approaches are based on participation too. Therefore, both marketing approaches will be evaluated in the study. Toyota spends a huge amount in its marketing process. Therefore, this topic has been chosen keeping in mind the marketing crisis they are facing in their customers. Moreover, in the recent years they have adopted several modern marketing techniques (Johnsonet al. 2013). The rationale of the study also lies in comparing the effectiveness of modern marketing techniques with respect to the traditional ones. As well as evaluating the overall performance of the company. Moreover, in the recent trend the company’s most important function is

Choice of organisation

After 75 years of automobile manufacturing services and sales, this Japan based company became a leader in the industry in its own market industry as well as in the international market( 2018). According to the trend in the marketing Toyota has also adopted different marketing techniques. Traditional techniques of direct marketing that include direct sales, retail networks and showroom sales of cars. In modern techniques of marketing, Toyota has adopted YouTube channels to reach its customers with this media advertisement approach. As from the sales in volume US is one of the most important customer of Toyota cars. They have spent huge amounts in these media advertisements too. The company has 635 billion yen capital as of 2017( 2018). The company has become global market leader in automotive manufacturing and sales. In the recent years, the company is facing trust issues in their customer demographics and marketing management. Therefore, as per the area chosen for the research, the company possess proper opportunities of having a background of the research(Morgan 2012). The main criteria for choosing this organisation are also that the company has evolved from the traditional marketing approaches to modern techniques. They have also faced massive marketing challenges in the recent years regarding the sales of newer models of Lexus. Therefore, the company has a better platform of research. They are also adopting newer marketing techniques to take care of the marketing gap to win back their customers. Thus, the effectiveness of the modern marketing approaches can be analysing with respect to the traditional approach of the Toyota’s marketing department.

Structure of the study

The First chapter of the study gives a brief introduction to the topic of marketing and its two different approach. It also contains initial foundations of the study. The rationale and research questions and objective is also given in this section.

The second chapter of this study in marketing approach consists of the theories of the related matter. The theoretical concept of marketing is analysed in the company’s perspectives. The mentioned theoretical framework and conceptual framework is also developed according to the need of the company. The identified gap is also one of the most important factors in implementing in the real implementation.

The third chapter consolidates the research methods and the implementation procedures. This chapter helps in implementing the principle of modern marketing approach in actual research methodology. This chapter consist of the research philosophy, research design, approach, and data collection process.

The fourth chapter is to take into account of the results. The fourth chapter is to be consists of the data collection process as well as the interpretation of the data. The qualitative and quantitative method of constructing the data and tables must be processed in the company. The chapter also interprets the data collected.

The fifth chapter of the study consist of the analysis and consolidation of the interpreted results. This chapter also highlights the conclusion of the factors of the research. The effectiveness of the marketing approaches will be analysed with respect to the company. The recommendation will be given as per the data analysed. Effective recommendation to perform better in the future will also be given.


Chapter Summary

The first chapter in the introduction is given after gathering preliminary data on the company and based on that the research questions and objectives are given. The research has been done in the introduction section and considered to be important part as per the relevancy of the topic. The organisation’s present scenario is also gathered in the process. 



Alon, I., Jaffe, E., Prange, C. and Vianelli, D., 2016. Global marketing: Contemporary theory, practice, and cases. Routledge.

Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.

Bernard, H. R. (2011) Research Methods in Anthropology: Qualitative and Quantitative Approaches. 5th ed. Plymouth: Alta Mira Press.

Brannen, J. (2009) Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), pp. 8-12.and Pearce, J. (2012) Doing Research in Design - Page 68, 2nd ed. London: Bloomsbury Publishing Plc.

Cameron, R. (2009) 'A sequential mixed model research design: design, analytical and display issues', International Journal of Multiple Research Approaches, 3(2), pp. 140-152

Crouch, Brannen, J. (2009) Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), pp. 8-12.

Crouch, C. and Pearce, J. (2012) Doing Research in Design - Page 68, 2nd ed.

Ellis, T. and Levy, Y. (2015) Towards a guide for novice researchers on research methodology: Review and proposed methods, Issues in Informing Science and Information Technology, 6, pp. 323-337.

Johnson, R. B., Onwuegbuzie, A. J. and Turner, L. A. (2013) Toward a definition of mixed methods research, Journal of Mixed Methods Research, 1(2), pp. 112-33

Lancaster, G. (2012) Research Methods in Management, 4th ed. Oxford: Elsevier.

Morgan, D. L. (2012) Paradigms lost and pragmatism regained: methodological implications of combining qualitative and quantitative methods?, Journal of Mixed Methods Research, 1(1), pp. 48-76.

Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), pp.65-73.

Saunders, M. N., Lewis, P. and Thornhill, A. (2012) Research methods for business students, Page 52, 5th ed. Harlow: Prentice Hall

Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.


Westwood, J., 2016. How to write a marketing plan. Kogan Page Publishers

Wijaya, B.S., 2015. The development of hierarchy of effects model in advertising. International Research Journal of Business Studies, 5(1).

Wongleedee, K., 2015. Marketing mix and purchasing behavior for community products at traditional markets. Procedia-Social and Behavioral Sciences, 197, pp.2080-2085.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). International Journal Of Multiple Research. Retrieved from

"International Journal Of Multiple Research." My Assignment Help, 2019,

My Assignment Help (2019) International Journal Of Multiple Research [Online]. Available from:
[Accessed 13 August 2020].

My Assignment Help. 'International Journal Of Multiple Research' (My Assignment Help, 2019) <> accessed 13 August 2020.

My Assignment Help. International Journal Of Multiple Research [Internet]. My Assignment Help. 2019 [cited 13 August 2020]. Available from: strives towards providing exceptional essay help at an affordable price. Students, from various parts of Australia, prefer our servicers because we provide high-quality essay assistance at a pocket-friendly price. We receive numerous requests 'help me do my essay' or 'can someone write my essay' from students every day. We efficiently fulfill those requests and provide students needed essay writing help art an affordable price.

Latest Management Samples

BN106 Networking Fundamentals For Wan And Lan Design

Download : 0 | Pages : 7

Answer: Introduction Arr company, based in Melbourne has its head offices located there on one building with different floors with different departments occupying different floors. Further, the company has offices in different geographical locations that are not more than 70 kms away from the head office for a total of six offices. This paper is a design solution that will enable all employees on the six different offices with most user requi...

Read More arrow

EEOP5018 Events And Entertainment Operations For Charity Purposes

Download : 0 | Pages : 15

Answer: Introduction One of the leading production houses in the United Kingdom is Lend me your Ears that has been become popular in the recent times. This production house has become a name in the event industry and is one of the most sought after companies when it comes to satisfy the needs of the events. The company is also a forerunner in in organizing the funds that are required for the charity purposes. The past records of the company h...

Read More arrow

COIT20272 Software Engineering For Data Management Technique

Download : 0 | Pages : 6

Answer: Functional Requirement: Authorization is one of the most crucial requirements of the system. The android application will be used by the customers for booking appointments. The application will allow a customer to access various other functions based on his/her authorization level. Authorization refers to the mechanism of verifying the user credibility of access a piece of information or function. Authorisation also refers to the p...

Read More arrow Tags: Australia East Malvern Management Economics for business University of New South Wales 

ACC204 Corporate Accounting And Reporting For Infinite Intangible

Download : 0 | Pages : 5
  • Course Code: ACC204
  • University: Pace University
  • Country: United States

Answer: The major doctrine related to impairment is where an asset cannot be recorded in the financial statement beyond the recoverable amount that is more than the “value-in-use” and “fair asset value” deducted from cost of selling. An assets carrying value is related with the recoverable value and impairment of asset is conducted when the former is more compared to the latter (Banker, Basu and Byzalov 2016). An alloca...

Read More arrow

IMAT5262 Online Theft Breach For Theft And Data Security Breach

Download : 0 | Pages : 18
  • Course Code: IMAT5262
  • University: De Montfort University
  • Country: United Kingdom

Answer: Introduction Background of the Research The research is about the online theft breaches that the recent business industry is facing globally. All the business owners were oblique to verify the identity of all the employees who work in the United Kingdom to protect their confidential information. The background of the research methodology provides all possible result of identity theft and data breaches. The Immigration Reform and Cont...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens


London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

752 Order Completed

100% Response Time

Hugh Cleave

Masters in Human Resource Management (MMgt, HRM)

Wellington, New Zealand

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!


User Id: 383727 - 31 Jul 2020


student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied


User Id: 463334 - 31 Jul 2020


student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.


User Id: 194216 - 31 Jul 2020


student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.


User Id: 411395 - 31 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?