$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

International Management: Welspun Group

tag 0 Download7 Pages 1,631 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the International Management for Welspun Group.




The provided case study is about the Welspun Group which is not only one of the largest and fastest growing business organization of India, but also a well-renowned organization globally ( 2017). In the past few years, globalizations has become the most discussed and major factor for the business organizations. According to Beck (2015), globalization is a method by which business organizations establish international influence or start operating on an international scale. Due to globalization, when the business organizations got an opportunity to expand their businesses to foreign countries, they grabbed it with both hands (Pieterse 2015). Welspun is also not an exception. From the case study it is clear that in order to make its presence in the international market, the organization expanded into several sectors such as pipe manufacturing, steel & manufacturing along with energy sector. It is true that after these expansions the organization is experiencing noticeable growth. However, it is also facing some challenges before them. The case study attempts to point out those challenges faced by the organization.

Challenges faced by Welspun Group

From the provided case study, it is clear that the organization has responded to the growing concept of globalization by entering into different and diversified business sectors. Until now, the business is running smoothly as it is seen that the company is gaining continuous profits and experiencing tremendous growth (Sheth 2016). However, as the opportunities in those markets are rising along with the demands of the consumers which are also rising, the chances are high that this diversified portfolio of the company will provide numerous challenges to Welspun Group. Therefore, currently business and product diversification which is the main factor of growth will become a major challenge for the organization. Some challenges that the organization will face while maintaining diversified business portfolio would be;

Market Selection

When compared with the other markets where Welspun Group is expanding their business, India is the biggest market in terms of opportunity. According to Khanna and Palepu (2013), India is one of the world’s biggest emerging markets after China where amount of competition is comparatively lower than any other country in the world (Joshi and Raichurkar 2016). On the other hand, legal and political rules and regulations are also negligible in the country. Welspun Group is now investing on their businesses in the UK and in the US where market competition is fierce and rules and governmental rules and regulations are also critical. Therefore, it can be stated that it is a risky decision taken by the management of the organization to expand in those countries.

Manufacturing Facilities

Opening manufacturing facilities in foreign country offers an element of uncertainty. Welspun Groups is habituated to operate in countries where there is stability in terms of political leadership and governmental rules and regulations (Kar 2015). In this situation, a sudden regime change can lead to monetary upheaval that can jeopardize the organization’s long-term success.


Complexity in Investment

Complexity in investment will arrive in from two areas. One is normal investment and the other is business related costs. Jumping into new business ventures will divide the investment opportunities of the organization. For example, if the company only had one type of business such as textile, then it could invest a random $200,000 directly to the textile business. However, as the organization has now expanded in 3 new markets, this $200,000 will split up in total four parts. Each business will have only $50,000 as investment. It means, complexity will be added to the portfolio along with new management teams and bureaucratic costs that must be paid to maintain the investments over the long term.

Business that operates in different product sectors requires different infrastructure, employees and training programs for those employees. The more diversify the organization will become; the more will decrease their ability to respond quickly and innovatively to the market changes (Dunning 2014). Besides, for each business, to develop and maintain different infrastructure, more capital will be invested. It will hurt the profitability of the organization in the future.


In order to deal with the up-coming challenges of the organization related to diversity in product and business sectors, the management of the organization can undertake two strategies which are geographic expansion and product diversification.

Proper Geographic Expansion

Doing geographic expansion is not enough as it should be done in a proper manner. Some proper steps to select a new market are hereby mentioned below.

Look Before you Leap

Before expanding further in any country the management of the organization will have to conduct proper researches to find out the customer buying behavior, political conditions, constraints related to governmental rules and regulations, labor related rules and relations and other factors in a proper manner (Sarasvathy et al. 2014). It is true that research and development costs are high but expansion in a new market without doing proper research will become more challenging and expensive for the organization.

Make Intentions Clear

Uncertainty of strategy and trend is of the biggest drains on any organization. If the intentions of the organization are not clear, the employees will make up their own versions of the story. Besides, as the company operates in different markets, it will become more difficult for the employees to understand the vision of the organization (Dau 2013). Therefore, before expanding to a new market, it is important to develop a set of goals that all the employees will follow, does not matter in which department or in which business sector they are in.

Developing Proper Exit Strategy

As mentioned by Zismer and Schuh (2016), even with proper marketing strategy and due diligence, it is always risky to expand in a new country. Most of the organizations fail while tackling new markets because of market dynamics of supply and demand. One of the main strategies to avoid cash siphon of geographic expansion is to maintain transparency. Costly distractions can be neglected by delivering transparency to key employees about strategic and monetary intentions.

Proper Product Diversification strategy


The management of the organization will have to set their objectives for product diversification. While expanding in a new market, it is recommended that the management of the organization can adapt a defensive approach to protect the business (Grant 2016). For example, if opportunity is limited in the new market and competition is high then it is required to take defensive approach. On the other hand if opportunity is high then the organization can undertake offensive approach to gather as much share as possible.


It is already mentioned that developing manufacturing units in foreign countries is a tough job to do (Berry?Stölzle et al. 2013). Therefore, the organization can consider other options such as distributing products from other suppliers.


While expanding business in a new market, the management of the organization will have to find new suppliers and will have to develop an effective working relationship with them. It is also necessary to review the sales and marketing resources.

Avoiding Risk

Expanding in markets such as the UK and the US where a lot of organizations are successfully handling the demand of the consumers is risky for the business (Zismer and Schuh 2016). The management of the organization will have to expand in countries where the demand is high but existing companies are unable to meet the requirements.


In the end, it can be concluded that currently Welspun Group is experiencing serious growth in their business. Diversifying business is not an easy thing to do. However, the management of the organization is currently operating in diverse markets with ample amount of control. However, it is expected that due to extreme diverse products, the organization will several issues in the future. In this report, a detailed description is provided on the issues and challenges the organization is facing and will face in the near future. In the next part of the report, a recommendation is added for the management of the organization based on the challenges they are facing and their current business strategy. Currently the organization is expanding geographically and adapting product diversification strategy. Within both the strategies how the management can avoid risks and can achieve success are mentioned in the recommendation part.


Reference List

Beck, U., 2015. What is globalization?. John Wiley & Sons.

Berry?Stölzle, T.R., Hoyt, R.E. and Wende, S., 2013. Capital market development, competition, property rights, and the value of insurer product?line diversification: A cross?country analysis. Journal of Risk and Insurance, 80(2), pp.423-459.

Dau, L.A., 2013. Learning across geographic space: Pro-market reforms, multinationalization strategy, and profitability. Journal of International Business Studies, 44(3), pp.235-262.

Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge.

Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.

Joshi, V. and Raichurkar, P.P., 2016. Investment Opportunities in Decentralized Textile Industries-Cluster Development Approach: A Path Way. International journal on textile engineering and processes, p.13.

Kar, M., 2015. The Role of Foreign Collaborations in the Textile and Clothing Sector. In The Indian Textile and Clothing Industry (pp. 69-82). Springer India.

Khanna, T. and Palepu, K., 2013. Winning in emerging markets: A road map for strategy and execution. Harvard Business Press.

Pieterse, J.N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.

Sarasvathy, S., Kumar, K., York, J.G. and Bhagavatula, S., 2014. An effectual approach to international entrepreneurship: overlaps, challenges, and provocative possibilities. Entrepreneurship Theory and Practice, 38(1), pp.71-93.

Sheth, C.R., 2016. A Comparative Study on Cash Flow Statements of Welspun India Ltd. and Ghcl Ltd. Indian Journal of Applied Research, 5(7). 2017. ":: WELSPUN ::". Welspun.Com.

Zismer, D.K. and Schuh, D., 2016. Clinical service line strategy: managing the risks of geographic expansion. Healthcare Financial Management, 70(7), pp.50-58.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). International Management: Welspun Group . Retrieved from

"International Management: Welspun Group ." My Assignment Help, 2018,

My Assignment Help (2018) International Management: Welspun Group [Online]. Available from:
[Accessed 09 April 2020].

My Assignment Help. 'International Management: Welspun Group ' (My Assignment Help, 2018) <> accessed 09 April 2020.

My Assignment Help. International Management: Welspun Group [Internet]. My Assignment Help. 2018 [cited 09 April 2020]. Available from:

For years, has been operating as one of the cheap assignment help providers in the USA. We are one of the best college paper writing services that keep service price minimal. We do not let the affordability of our service to hamper the standard of our work. We have separate teams of experts to provide report writing help . At, we believe in earning credibility, so students can pay for assignments only after getting satisfied solutions. Tough assignments bother you? Trust us with your project. You will not regret paying us to write assignments for you.

Latest Management Samples

BUS106 Marketing Principles For Designing And Production Of Boats

Download : 0 | Pages : 6

Answer: Introduction OzCo Boats is a family-owned boat building industry based in Coffs Harbour, situated in New South Wales has been operating since 1961. It builds high quality and luxury boats that are made from traditional material. In the current scenario of technological developments, they have to embrace innovative technologies to compete with its competitors and needs to transform its traditional methods of production. If it is contin...

Read More arrow

MBA502 Professional Workshop For Self Awareness And Work Performance

Download : 0 | Pages : 7
  • Course Code: MBA502
  • University: Kaplan Business School
  • Country: United States

Answer: Part one  Chosen topic- Self awareness (From workshop week 2) Activity name Description   Time needed   Expected Outcomes   Things to consider (instructions)   Expected barriers   1. Adjective game  This activity is about giving an adjective to own self and to others and then to see whether self given adjectives and the adjectives chosen by others ...

Read More arrow

BUSN20017 Communication In Business For Email And Employment Letter

Download : 0 | Pages : 9
  • Course Code: BUSN20017
  • University: Central Queensland University
  • Country: Australia

Answer: Introduction: Communication is used for the information transformation between different sources. It has different types such as verbal, non-verbal. There are many things to communicate for some purpose. Professionalism is require a better communication for fulfill the basic requirements in business. Business communication is playing a key role in a life of professional person for their professional work.     This essa...

Read More arrow

ACC202 Fair Value Accounting For Financial Assets And Economies

Download : 0 | Pages : 7

Answer: Fair Value Accounting Mark to Market or Fair value accounting shows the current price or the potential of the asset in the market. Assessment of fair value accounting is one to reflect economic reality in the corporate environment. The fair value shows the potential price in which the asset can be bought or sold in respect of the cash flows or the economic benefits flowing from the asset (Goh et al. 2015). The cons and pros of ap...

Read More arrow

BZ100 Introduction To Business And Management

Download : 0 | Pages : 4
  • Course Code: BZ100
  • University: Victoria University
  • Country: Australia

Answer: Learning from case study I was able to learn with the help of the case study that Telstra which is a provider of the mobile phones along with broadband internet focuses on strategies that help in protecting the community. The knowledge was gathered through the case study that getting involved with the local communities can help an organization in surviving within the competitive environment. The fostering of the inclusive communities ...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

I hope I get good mark! I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!


User Id: 392150 - 08 Apr 2020


student rating student rating student rating student rating student rating



User Id: 194216 - 08 Apr 2020


student rating student rating student rating student rating student rating

Always impecable work. I super reccoment this service to anyone. The quality of work and agile delivery are the high points.


User Id: 396689 - 08 Apr 2020


student rating student rating student rating student rating student rating

this was an excellent assignment I cant understand how the assignments can differ in presentation, is it that some writers are trained and some are not.


User Id: 315260 - 08 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?