Marketing activities which are carried out between two nations can be termed as international marketing. It can also refereed as global marketing. The concept is the mechanism of marketing principles for the countries involved in the transactions. This concept constitutes the marketing activities co-ordinated and integrated across multiple country markets. It can also be considered as the multinational process of planning and executing the price and promotion of the produced goods, ideas and services for creating and developing an exchange which will satisfy the consumers’ needs and requirements (Czinkota and Ronkainen, 2013). The below presented research project has been focused on the principles of international marketing for Evolve Skateboards which is into the business of creating the highest quality carving machines that incorporate the best longboarding concepts with the latest technology. The further analysis has been carried out on the elements and the barriers in the global marketing.
Product strategies: Evolve Skateboards can bring product standardisation, which means company needs to introduce unchanged product in the markets of Turkey. This approach improves the management and design of the product which will develop a distinct image of the company and product. This approach is also beneficial for the consumers as it will ensure the quality and safety level of the skateboards and also creates a differentiation between the products which will help the consumer in making choice (Dunning, 2012). Product adaptation can be done by the company in which some adjustments are to be made in the products according to the new markets For instance, changes in packaging, size and symbols, adding features to the skateboards and also making more attractive by changing graphics over it etc. A finely presented product will attract more consumers and which will make the goods better than that of the competitors. Product extension can also be considered as the strategy which will aid the organization in this concept. In this case the company will be extending the product which is already marketed in the home country that is Australia. For instance Evolve Skateboards can launch new range of skate boards with some modifications which are similar to the products that are already well established and have a good share of royalty.
Pricing strategies: The company can adopt new pricing policies on the basis of the new markets, regions etc. The pricing of the products will change on the basis of the income level of the consumers, buying habits etc. Psychology Pricing is an approach which can be adopted by Evolve Skateboards as this strategy plays with the minds of the consumers and can easily influence the buyers. For instance the company can keep the price of a skateboard at $ 299 instead of keeping it at $ 300. There is a very slight difference in the amount; the reason for this trend is that the consumers tend to put more attention at the first number on the price tag instead of last. This approach will increase the demand by developing an illusion of enhanced value for the consumer. This is a unique kind of pricing strategy and will keep the company ahead in the competitive world. Also the company can make use of market penetration pricing policy, when the corporation is about to launch a new product in new market area or region. In this approach the company will enter the market with a low or medium price so as to establish the product in the market and increase the sale and market share of the product. This technique can also be adopted by the entities so as to draw attention from their competition. But this approach tends to result in loss at the initial stage for the business corporation.
Promotional strategies: Evolve Skateboards should carry out a survey on the mediums to be used locally in the specific region. For instance the company can make use of social media and internet for carrying out the promotional activities. Use of Facebook, Google will offer the company to advertise and promote the products and services in a much better and relaxed environment and this form of strategy is also known as direct marketing at its best as social media is the option which connects with a world of potential consumers. Also Evolve skateboards can organize some kind of contests through which a number of consumers will be promoted. Promotional strategies can also be developed by carrying out a research over the competitors promotional strategies. This will enable the firm in developing better plans as compared to that of the rivals. Customer referral incentive program is a scheme in which the existing consumers will be rewarde for referring the new lve skateboards can offer free products, discount coupons and cash rewards.
Distribution strategies: A proper mechanism should be used by the firm in order to carry out the distribution of the goods at correct place, in a correct for and that to on time. International logistics play a major role in the international sales and production activities (Zhu and Geng, 2013). Standardisation approach can be adopted by the organization as it makes a speedy management of the orders and which will enable the company to distribute the products quicker as compared to the rivals and will manage the sustainability. Indirect distribution strategy can be adopted by the company to make the product reach till the consumers. In this approach product will be distributed by the use of an intermediary. For instance Evolve Skate Boards will send the products to the wholesaler and then from wholesaler to retailer and at last it will reach till the end consumer.
From the above carried out analysis it can be inferred that Evolve Skateboards which is into the business of creating the highest quality carving machines that incorporate the best longboarding concepts with the latest technology and wants to launch a new range of electrical skateboards in Turkey. The above presented report has been focused on the international marketing mixes an the strategies adopted for the same process.
Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.
Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press.
Dunning, J.H., 2012. International Production and the Multinational Enterprise (RLE International Business). Routledge.
Zhu, Q. and Geng, Y., 2013. Drivers and barriers of extended supply chain practices for energy saving and emission reduction among Chinese manufacturers. Journal of Cleaner Production, 40, pp.6-12.
Verbeke, A., 2013. International business strategy. Cambridge University Press.
Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge.
Patidar, M, 2015 Steps of international marketing, Assessed on 22nd March 2017, https://www.enotesmba.com/2015/03/steps-in-process-of-international-marketing.html.
Marsh, E, 2017, Seven elements of international marketing, Assessed on 22nd March, https://www.internationalman.com/articles/seven-elements-of-international-marketing.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2018). International Marketing Mix Strategies. Retrieved from https://myassignmenthelp.com/free-samples/international-marketing-mix-strategies.
" International Marketing Mix Strategies." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/international-marketing-mix-strategies.
My Assignment Help (2018) International Marketing Mix Strategies [Online]. Available from: https://myassignmenthelp.com/free-samples/international-marketing-mix-strategies
[Accessed 26 January 2021].
My Assignment Help. ' International Marketing Mix Strategies' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/international-marketing-mix-strategies> accessed 26 January 2021.
My Assignment Help. International Marketing Mix Strategies [Internet]. My Assignment Help. 2018 [cited 26 January 2021]. Available from: https://myassignmenthelp.com/free-samples/international-marketing-mix-strategies.
MyAssignmenthelp.com is one of the noted service providers that deliver essay help. We provide tailored essay assistance to make sure that student gets online essay help exactly in the way they want it to be written. We at MyAssigemnthelp.com have built teams of consultants, who readily attend every query related to help me writing my essay. We provide essay writing help in forms of tips and steps in order o assist students with tough essay assignments.
Answer Introduction The university management system (UMS) is a web-based system of an enterprise that automates the interaction with the instructors and students as well as the university internal operation processes. East West University (a private university in Aftabnagar, Dhaka-Bangladesh) is planning to adopt an information system which will allow them to develop a more structured organization, boost the internal control system and incre...
Read MoreAnswer 1. The patient was administered with Cephalexin might be in order to reduce the infection arising out of hiatus hernia. According to the research conducted by Roman and Kahrilas (2014), hiatus hernia might be due to the infection of Helicobacter pylori in the gastro-intestinal tract which lead to an increase in the overall inflammation of the stomach leading to the stomach enlargement. Cephalexin is mainly cephalosporin drug which had b...
Read MoreAnswer Introduction This reflective report presents the reflection of blogs and presentation that I had attended during the class. It also illustrates the technology related todesign it process. A critical self-analysis and reflection of your learning Week 1 and 2: Design What and Design Process During these weeks, I have improved my knowledge regarding “design it”. I have also learned about the entrepreneurship. In this way, i...
Read MoreAnswer Audit, Assurance and Compliance Introdution Auditing refers to a financial process where investigation is conducted in an organization’s statement corresponding to financial facts with an objective of ensuring fair treatment along with maintaining accuracy in all the claimed financial transaction. The fairness can only be ensured by revealing all the important financial information that corresponds to a company’s financial...
Read MoreAnswer Introduction A standard can be established as a document that is established consensus and is approved by a recognized body (Crawford, Pollack and England 2007). The standard provides rules and guidelines to achieve an aimed objective. The different standards of project management that are used in different projects across the globe include PMBOK, P2M, ICB, PRINCE2, APM, Scrum and so on (Ghosh et al. 2012). Out of these the most widely...
Read MoreJust share requirement and get customized Solution.
Orders
Overall Rating
Experts
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
it was a good one! the expert did a thorough and nice job. my professor was impressed
Australia
love the work. I got the marks I need to pass the exam. I recommend assignment help to others too
Australia
Got a pretty good grade on my assignment. They completed it before my deadline for the same price. Price was decent but really happy.
Australia
THANK YOU FOR ALWAYS ON TIME OR EARLY SUBMISSION. ALWAYS WILLING TO HELP BUT IM HOPING EACH EXPERT WILL ASSIGN TO ME WILL ALWAYS BE CONSISTENT. ALWAYS BE WILLING TO HELP. GOD BLESS YOU ALWAYS.
Australia