Discuss about the An Investigation Of The Role Of Social Media In Businesses Today.
Creating as well as developing website is crucial considered for any type of business. Along with websites, it becomes equally important to use social media such as Facebook and Twitter are important in order to expand the business. Business organizations having any social media accounts miss marketing opportunities. In addition, goals of the project, requirements for implementing the project and anticipated deliverable are described in the assignment. The study discusses about two business organizations, out of which Martell Home Builders implements social media strategy and Trader Joe's does not use social media platforms in business.
Tess (2013) stated that social media platforms like Facebook and Twitter provides ample scopes for marketing products as well as services of a business organization. There are several business organizations benefited with implementing social media platforms. For examples, Qatar Airways posts a number of pictures regarding football that is what the fans care about. In this perspective, fans are responsiveness to the questions as well as posts on the page of the business organization. In addition, the company changes cover photo some times. It is considered as one of the great ways for promotion.
In addition, the inspiring video assisted Dove to get close to a large number of viewers of likes, comments as well as shares. In the video, the company not mentioned about the brand. In addition, Dove can encourage tagging through asking fans for telling story regarding someone else in the post. It helps the company to promote in the market.
Oreo has continued dominating Facebook with delicious cookie. It is very easy for attracting people towards the organization. Beautiful looked images are combined with several recopies as well as creative utilization of hash tags (Aral et al. 2013). The hash tag stands for the outfit of day. It is widely used and helps the company in promoting.
Goals of the project
The goals of the project can be described as followed.
- To understand the role of social media platforms in business
- To critically analyze two businesses; one uses social media and other does not
- To find out the issues or challenges for using the social media platforms in business
In order to use social media in business, it is required to open profile social media such as Facebook and Twitter. In the account, information regarding the company or business is required to provide. Personnel capable to handle social media platforms would be provided responsibility to handle the account. In addition, opening page and groups would also benefit for the business organization.
Zeng and Gerritsen (2014) commented that analyzing the impact of the role of social media platforms in business would be helpful to identify the advantages and techniques required for deployment it in business. On the other hand, identifying the challenges would assist to take necessary steps to overcome the challenges faced for implementing social media platforms in business.
The key benefits procedure of online marketing for organizations is empowering to cooperate with the customers (Hajli 2014). Experiencing tweets as well as Facebook can refresh the process, which posted by client base gives the organization understanding into what they require. The process is considered valuable for assisting the organization to plan the advertising procedures in order to address their requirements. However, use of social media can bring several issues in business such as security. Here, comparison given where an organization However, utilization of social media bring several issues in business such as security. Here an comparison given where an organization However, utilization of social media can bring several issues in business such as security. Here an comparison given where an organization However, use of social media can bring several issues in business such as security. Here an comparison given where an organization However, use of social media can bring several issues in business such as security. Here an comparison given where an organization use social media platform and another company has not used social media platforms for increasing the business.
Responsiveness: Online marketing is able to provide facilities through the way towards providing as well as getting input. In this way, customers have concerns or issues with offering in business (Brinkmann 2014). Online marketing provides appropriate approach in order to express feeling and allows the organizations to react. Organizations can see protestations as well as ensure their clients about issues to be managed. However, the organizations’ rivals are now using online marketing that represents showcasing as well as connecting with clients, the organization has to ensure that the enterprise need to be aware of the advanced promoting methodologies that are being executed. Martell Home Builders is one of Atlantic Canadian custom homebuilder. It has started content creation as well as strategy for blogging in order to focus on the requirements. In addition, the topic likes 14 tools for new homeowners as well as home staging tips and techniques. With the help of social media platform the company becomes able to grab attention of the homebuyers. Thus, with the help of social media the company is able to take responsiveness of the customers. On the other hand, Trader Joe’s does not use social media for marketing. The company has a good website. However, through lack of online presence, the company fails to bring new customers through social media platforms.
At present days, competition between organizations is increasing with the help of online marketing. The business organizations have the capacity to make online activity to website and improvement deals. The social marketing platforms, for example, LinkedIn and Twitter produces enthusiasm among devotees who are more receptive to them than a conspicuous advertising approach. The Martell Home Builders utilizes online networking innovatively to publicize items as well as administrations without influencing the customers to feel overpowered by promoting efforts. Advertisements cane deliberately set inside useful posts that are considered as viable approach in order to get the message out about the business (Leung et al. 2013). Online marketing spreads mindfulness regarding the business while allowing to remind them about items as well as administrations. On the other hand, Trader Joe's do not follow social media marketing strategy in business. However, management of the organization does not believe that social media marketing would be effective for them.
Hashtags and keywords are useful to recognize potential customers keen on what are offering. However, the finding planned customers; the Martell Home Builders can just direct them to organizations’ record where they can round out additional procedures required about the business. Web-based social marketing does not need broad plan that influences it to reasonable for private ventures are rivaling surely and gives understanding the brands of the Martell Home Builders. However, Trader Joe's follow traditional marketing strategy. Analyzing the market trend, it has been found that the company is not able to discover new customers especially new generation through traditional marketing strategy.
Affordability and understanding the market position
Web-based social marketing is enlightening as well as provides access to the opposition and additionally what clients are posting on internet about items as well as administrations (Ngai et al. 2015). Through social media marketing strategy, Martell Home Builders can display several images that promote the business in very less price. Influencing the customers through various offers, the organization obtains competitive advantages. On the other hand, Trader Joe's being failed to adopt the social media marketing strategy; there are lacks of new customers seen for the company. It follows traditional strategy for marketing and promotion. Thus, it requires much investment. On the other hand, analyzing the viewers and likers in Facebook, Martell Home Builders can better understand into the market as well as distinctive elements influencing the industry. On the other hand, online marketing can be helpful to understand what is well known. It provides stage to the individuals in order to discuss about the related issues as well as what leaning towards. Web-based social marketing has stretched out to the business domain (Trainor et al. 2014). It can assume a basic part in showcasing methodologies through expanding of the activities as well as filling in as a piece of SEO technique of organization.
Chauhan and Pillai (2013) stated that communication fundamental for the achievement of any types of business and connecting with the customers who continuously upgrades the picture. In addition, social profiles as well as sites can assist to improve the marking endeavors (Constantinides 2014). It is required to plan base of the customers that will have the capacity to make distinguish brands' attributes in respective of the process used by the interface of the organization through web-based marketing media (Dahnil et al. 2014).. Thus, using social media in Martell Home Builders can be helpful for the organization to understand demands of customers.
However, security issues are involved with the utilization of social media platforms for the business. Zhou and Wang (2014) stated that as information is provided on the social media platforms, there are chances of hacking. In addition, some posts and negative feedbacks can be negatively impact on the growth of the organization. Therefore, Trader Joe's gain advantages in this case and Martell Home Builders faces issues.
Completion of the project would be helpful to identify the challenges and issues for using social media in business. It would be helpful to take effective steps to overcome the issues. On the other hand, being familiar with the techniques and procedures used for the business in terms of using social media platforms would be benefited through the project.
From the above discussion, it summarizes that social media has a crucial role in business. There are several advantages of using social media platforms such as enhance responsiveness, competition, effective marketing, find consumers, affordability, database and social environment through which a business organization can obtain competitive advantages in market. However, several issues are involved with the uses that are required to minimize in business.
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