Introduction of an Organisation
It is a telecommunications and media company which provides the facility for building and operating the telecommunications networks, selling of mobile phones, internet accessing, other products and services. It generally has a long history now the organisation is been privatised and has fully focused into the change program to focus on gaining the attention of most of the customers. Telstra proposed to improve the new digital channels for providing the services to the customer. The organisation developed many new platforms to provide the easy accessibility to the customers. It is the for profit organisation. It has more than thousands of the employees working in the company (Damodaran, 2013). The company mainly aims to build the various technologies and to have the content solutions for easy accessing by the customers. It has the main vision in the fast and the reliable internet connection for the mobile phone service.
Challenges of an Organisation
Telstra is leading and making up to broaden the challenges to lead in the corporate world. It is leading to the challenges which are continuing to accelerate. It has generally the strong growth in the revenue. The organisation has the high margin legacy and has the fixed line voice. It is able to manage the inevitable decline of its fixed based revenue base. It has a vast growth in the long-term trends with the business that is rapidly accelerating in line with roll out and it has the position to reach and to fulfil the goals in future. Telecommunications have generally facing the challenges essentially in the business of the shifting the data between the users (Freeman and Park, 2015).
In the organisation it is very common that the issues are being raised regarding to the business activities or the operations being performed by the employees or by any member of the organisation. The issues are being emerged in the following ways like
- Regulatory Trends: It certain rules and the regulations which are been framed by the government to regulate the business organisations but the organisation generally fail to accept and follow the rules.
- Interoperability: It is used for exchanging the interfaces and the essential information between the organisations for collaborating regarding to the certain products but some organisations
- Supply Chain: It is the flow of raw materials originated from the supplier and goes till the ultimate consumption by the consumer which is not exactly maintained.
- Infrastructure: Sometimes the organisation lack in internet connectivity due to the servers down or due to some malicious activity.
- Emerging Technologies: Sometimes the organisation get fails to maintain the database because of not recovering to the old database of the employees (Fitzgerald and Savage, 2004).
Various issues being faced by the customers in various areas like Mobile data speed and dropout issues in the organisation. And for avoiding such issues the organisation has accepted the challenges to gain the image to fulfil the main objective in the market.
Opportunities in Telstra
It has developed to offers the challenges in the professional environment into chasing to the worldwide and exploring to the telecommunications industry. It has been defined as the process of identifying the business and to further process the business and reducing the risks for identifying the potential opportunities. The organisation has the strengths as well as the weakness in the internal organisation. It is the platform which provides the wide facility in the organisation for promoting the products and services of the telecommunication industry as well as conducting the research on the latest trends in the industry to fulfil the demands of the customers (Galliers and Leidner, 2014).
Generally the impacts are based on the hierarchical representation for various levels of communication in the organisation. The impacts in the organisation can be defined as the impact means different things to different people. But it can be easily derived as the outcomes achieved by the organisation for the long-term effects of the working and performance of the organisation. It generally focused on creating the awareness and preventing from the disability in the company. The various effects which impacted the company finance with the latest results is revealing in the profit of the organisation (Jepsen, et al., 2015).
- Data volumes have been increased and have the intense competition on the pricing across the fixed bundles and the mobile data and the Internet protocols have the greater impact in the organisation.
- The competition in the price has a greater impact and the main factors affected to the performance to reduce the mobile calls and the SMS termination rates as well as for reducing the backhaul prices.
- It has lead into the potential to impact the remuneration in the future.
- Margin pressures faced in the company for being very competitive in mobility market and the on-going impacts in the NBN rollout.
- The company has thrown the support behind the plan changes to the rules and regulations for installing the low impact telecommunication equipment’s.
- IT focuses to the greater impact to attract the youth for the active participation towards the telecommunication industry (Klettner et al., 2014).
In today’s scenario the successful organisations are based on controlling to the large and a small technology which helps in manage the all business operations and the activities which are used in all the business activities as well as of assisting in making the business decisions. The organisation uses the information systems to collect the data and process the information regarding to the needs of the data analyst (Laudon and Laudon, 2016).
Typical Information System Organisation
Audit Management Information System
The audit is the systematic, independent and the documented process for obtaining the audit evidence for the fact or the other information which is needed for the verification and should be relevant according to the provided information. The main object of the audit is to provide the specific guidance to the member for creating and developing the audit quality management system. The audit management system generally tends to process around the various management processes like Leadership and Direction, Audit Performance, Customers and investors relations, human resource management, etc. (Sousa and Oz , 2014). The guidelines have been maintained for ensuring the compliance with the auditing standards. The Audit management system mainly aims towards the customer satisfaction which is mainly in the bottom of the organisation. The Audit performance is based on the Planning the Audits, staffing for the audits, internet tools, conducting the audit, advice and discussion, Evidence and documentation, supervision and review and reporting of the organisations (Rothaermel, 2015). The audit and risk committee used to manage and assist to the various responsibilities:
- Financial reporting
- Managing the risks
- External audit
- Internal control
- Internal audit
- Telstra’s structure separation undertaking
Analysis on the Enterprise Management System in Porters Competitive Forces Model
The analysis is made on the management system benefits from enhancing the Porter’s value which mainly tends to have the analysis and making the improvements in the organisation. The Porter’s value chain is used to make the consistent approach with the desires of making the business process and its operations on the system deployment. It mainly aim to entails the chain with the viewing of the organisational chain and the system units which are composed of the inter-related systems and to have the involvement in the consumption as well as to the transformation of the resources such as money, work force , resources, infrastructure and management material (Klettner et al., 2014). The Porters value totally depends on the essence of the defining the ways in which the organisation process all the business operations so as to earn the profit and to gain the competitive advantage. Porters five forces analysis aids to the business for cross checking into the environment. Telstra have the monopoly over the telecommunication business which mainly has the legal patents which are mainly used by the other companies and the organisations based on the
Strategies of the organisation
An organisation has the strategic planning for setting the priorities, focusing on the energy and the resources strengthen the business operations, it is essential for the company to ensure that the employees and the stakeholders are working on the common goals and establishing the agreements for the better outcomes or the results. Telstra is pinning its hopes for making the money from the new media assets and the resources. They mainly aim in the overall strategy was from improving into the customers experience and growing the number of services while reducing the costs on the products (Longoni et al., 2014).
The company mainly tends to have the corporate strategies like
- Delivering of the brilliant customer experiences- It mainly focuses on the delighting with the customers to provide the best products and the services to have the best networks so that to have an appropriate sales, service and support that it is simple, natural and increasing in the digital world.
- Driving the value and growth from the core- It will continue processing in the digital world that will excel the good things and make ensure that the core value of the business is more efficient, maintainable and commercial on focusing to the clients and the growth in the business. The value growth of the business depends on the network superiority and driving productivity through simplifying the business (Roberts et al., 2004).
- Building the growth in the business closer to the core value- It has been refined as to have the clear image of the investments in the business that mainly focuses on the building the organisation core strengths and skills that is mainly used to build the core business. This mainly includes the core international enterprise business and helps in expanding the business into more telecommunications and building the network for the disruptive technologies to strengthen to our core capabilities (Peppard and Ward, 2016).
Telstra has the strategic enablers which tends in enabling and reinforced with the comprehensive to the cross-company programs.
- Networks for the future- The networks of the organisation has expanded up to the biggest competitive advantage, the company keep on investing so as to deliver the goods and the coverage, speed, reliability and the security to the clients.
- Digitisation- Company’s systems and processes should be organised in such a form so as to enable to the digitised business services to have the brilliant customer experiences to have the appropriate way of working. There are the various ways for digitising of the business and the experiences of the customers.
- Culture and Capabilities- In today’s scenario the company should have an appropriate culture and to build the core capabilities for driving into the critical cultural shifts. It refocuses on the core values and driving to the greater ease and accountability of the organisation (Porter and Heppelmann, 2014).
The company aim to have the specific strategies and the performance based on refining the long-term strategies to drive the growth far beyond in the near future. The strategies designed make the ambition clear. It generally shows the focus on the effects being made towards the building value.
- Improving the customer satisfaction- It is the core strategies which mainly aim to have the proper change in the way the customer make the communication regarding to the change in the culture and to the customer encouragement.
- Retaining and growing customer for the business- The organisation has continued in growing in the good momentum as the customers respond positively for the better initiatives.
- Changes in the business- It mainly deals with the industry structure and competition with the other telecommunication industries that mainly aim to improve the quality in the structure and competition, operational models, regulation in the organisation etc. (Madden and Ahmad, 2015).
- Developing the new growth in the business- It usually tends in growing the business and also develops the new business strategies so as to provide the greater opportunities in the network applications as well as in network services.
- Future Outlook- The strategies are formed to have the future outlook as the employees working hard and give the best initiatives towards the organisation for the implementing to the innovation and capabilities to grow the customer base and to improve the quality in the customer satisfaction so as to grow the organisational behaviour in the market.
- Managing the risks- It helps in identifying the risks and threats if arise so that it would be ease in the resolving and managing the risks that can affect to the success growth in the organisation (Turban et al., 2015).
It can be derived as the advantage which generally makes the better competition in the customers mind. It generally allows having the greater sales in the business or in the margins, or in retaining more than the customers. It can be expressed as the power that the business has over its competitors. It has the strategy which can be gained from offering the deals and the greater values to clients. Advertising the products and services at the lower price or higher price, quality interests with the consumers will down the price rate (Savery, 2015). Telstra has acquired for investing heavily in the expanding their national coverage. Telstra has the competitive advantage in the geographical coverage which has proved in influencing towards the battle for the profit generating from the customers. Telstra has emerged in building the fast data and providing the access to the customers and to the other companies to have the best place in the near future (Siddique and Amir, 2006).
The existence of the Telstra is primarily based on the monopolistic to the dominant market where the company mainly aims to have the market position where the company have the main focus to provide the best facilities and services to the customers. For making the company to be on the top in the market it is necessary that the company should follow the necessary government rules even when the company is privatize. The diversification is for all the company that should be exist for the long term so as to have the continuity in all the business processes to achieve all the goals in the global market. The company have built a form to accept the challenges and fulfil the desires of the employees working in the organisation as well as to the customer’s satisfaction.
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