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ISY3001 E-Business Fundamentals And Systems Management

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  • Course Code: ISY3001
  • University: Australian Institute Of Higher Education
  • Country: Australia

Question:

Tasks
 
A. Clearly state which e-commerce business model you have chosen. For each chosen website; report the business name, the homepage URL, and include a screenshot of the homepage.
 
B. For each chosen website; in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.
 
C. For each chosen website; in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.
 
D. For each website; consider the following attributes and assess them on a five-point semantic differential scale - Very Poor, Poor, Inapplicable, Good and Very Good; with ratings from 1 to 5.
 
 

Answer:

Task A: The Concept of Business-To-Business (B2B) Model

In this assignment, the Business-to-Business (B2B) model of e-commerce have been chosen. The B2B model of e-commerce business can be defined as the collaboration of more than two different business organisations based on performing several forms of business transactions. This scenario also depicts the involvement of businesses based within wholesalers, retailers or different manufacturing businesses (Laudon and Traver 2016). The B2B model of business helps different business organisations to develop a process chain based on which they would be able to enhance the flow of a wide amount of data and other preferred services. This kind of business process does not deal with individual customers but rather covers the entire business aspect. In the present scenario, it has been seen that the Australian financial service providers are making high use of the support from the government based on developing their business sector and thus serve the respective industry.

The B2B sector of business based on the e-commerce model have fostered in the recent past years. Based on latest predictions from several sources of data, it can be discussed that the new developed systems of e-commerce business would help the different companies to increase their profit margins and thus generate a high revenue model. These companies have also preferred to promote their business based on different web-based platforms such as the use of websites and several mobile applications (Askariazad and Babakhani 2015). More recently, the websites of popular brands act as a medium of communication for the companies to contact with their clients based on online chat support system, calls and email content.

Task B: Brief Business Model Analysis of the two B2B E-Commerce Business Website 

The Azure Group, Australia was primarily founded in the year 2002. The primary mission of the company was to provide financial services across several business organisations within the Australian domain. The business procedure of the organisation is primarily based on the B2B model of e-commerce (Azuregroup.com.au 2019). This kind of efficient model of business has been mostly been helpful for the organisation in order to develop a global brand image. The organisation has also achieved success in spreading their business message to the global market. The company also provides a diverse range of options to their clients to call or mail their queries before the organisation based on which several financial experts would be able to come up with excellent suggestions. The organisation also provides cloud based business services and bookkeeping services for their diverse range of expectations from clients. Based on several verdicts from their internal team of management, it can be discussed that Azure Group have the earnest passion to help the different forums of Australian business to develop their concepts further (Dmitriev et al. 2014). They also help other organisations in providing them with the best kind of financial advices and services and thus also educate them in several aspects. Providing such kind of advanced services generally helps the organisation to excel in the ground of accounting and financial services and thus enrich their B2B business model.

The Deloitte, Australia has also established their brand image in the global marketplace. They have also expanded their diverse range of services. The financial service provider has a huge form of reputation in the global market and have thus been listed within the Fortune-500 group of companies (Deloitte Australia 2019). They help in providing different forms of financial services to their new and existing clients. The range of offered financial services are based on small to vast business industries and other kind of welfare organisations. Unlike different competitors in the global market, Deloitte have also established a firm hold within the business marketplace of Australia. The Deloitte, Australia have been considered as a globally trusted brand and under this brand, there is a whole list of collaborations from various companies who have made use of the financial services from Deloitte. The Deloitte Group has partnered with 790 business partners and have thus generated a revenue of 2.015 billion dollars in 2018. The financial service provider also provides a huge range of services in different aspect of business, which mainly range from healthcare organisations, government organisations and other private organisations (Grewal et al. 2015). They mainly discuss matters with their clients, understand the problems faced by clients and thus suggest the best recommend and develop report for their clients.

 

Task C: The Primary Goals and Aims of the chosen Business

The Deloitte Australia is one of the branch of the largest form of financial service provider companies in the global market. They mainly thrive to make a high level of impact in the global market that would be highly noticeable and thus the company would be able to gain the attraction of customers. This would not only provide boost to the aspect of business but would also help in motivating the different business modules for their clients and other linked business partners (Muzellec, Ronteau and Lambkin 2015). Deloitte, Australia have also claimed to have been driven with providing the best form of quality financial services to their linked customers. They mainly intend to provide different kind of advisory and assurance guidance, tax advices, financial guidance, risk analysis, preparing of economic reports and many other services.

With a varied range of financial experts within the internal management team, Deloitte have also formulated different ways of educating their clients regarding the problems faced at their ends. This would mainly help the client to gain a basic knowledge about the problems faced in order to develop abilities of closing such issues in future (Madhavaram and Hunt 2017). Over the years, Deloitte Australia have thus been extremely successful to commit their services and thus develop a high reputation in the global market.

On the other hand, the Azure Group, Australia have also set high aims for the internal management team within the organisation. They have also managed to gather a high reputation in the global market. They have also established different forms of business collaborations with different companies from all over the world and thus have developed a firm base in order to develop and recommend high quality of financial solutions to their clients (Homburg, Wilczek and Hahn 2014). Azure Group had primarily stared as a charted accountant firm in the year 2002. Based on delivering high quality solutions to their clients, they have gained high knowledge about the financial needs of their clients and thus have provided highly expert advices to their clients.

The company mainly aims at providing some of the high business values. These include:

  • Achievement of Business and Financial Goals– The organisation primarily puts focus on achieving their business goals based on serving the clients with their financial needs. Azure Group also pledges to provide the best kind of support based on post-delivery, developing and maintaining business prosperity and articulate relationship
  • Earning Respect and Trust– Azure Group promotes their business based on gaining a high level of respect and trust from their clients (Biedenbach, Bengtsson and Marell 2015). Ensuring a trustworthy environment would mainly help the organisation to ensure that more clients would embark on the organisation, which would help in promoting the business value of the organisation.
  • Providing Cloud-based Support– In the recent times, the cloud based platform offers several kind of business solutions. Azure Group helps in providing their clients with an enriched cloud platform. The clients would be able to back up their services and other financial records within the website of the organisation (Ahokangas, Juntunen and Myllykoski 2014). This kind of unique option of the delivery of service would attract the attention of clients and thus they would avail the services.

Task D: Analysis of the Chosen Website

Website

Rating

Comment

Deloitte Australia

4

https://www2.deloitte.com/au/en.html

The URL of the website depicts the business name. However, the major drawback is that the website does not have an independent URL (Deloitte Australia 2019). There is a sub-domain access to URL of the website.

Azure Group, Australia

5

https://www.azuregroup.com.au/

The URL of the website is clearly depicting the name of the business (Azuregroup.com.au 2019). The domain of the URL (.au) is depicting the geographical location of the service provider.

2. Search Engine Optimization

Website

Rating

Comment

Deloitte Australia

5

The web link can easily be located during a direct search (Saura, Palos-Sanchez and Correia 2019). The name of the website can also be found within the top list of finance service providers within Australian domain.

Azure Group, Australia

5

The website can be easily located with their name being searched in Yahoo or Google search engine.

3. Information related to Website

Website

Rating

Comment

Deloitte Australia

3

The website also provides detailed information about their various offered services. However, the information of budget is not provided within their page.

Azure Group, Australia

3

Different kind of updates are provided within the website on a regular basis. However, the organisation does not provide specific details of brands that have been working for the past years. The budget details are also not updated.

4. Gathering of User Information

Website

Rating

Comment

Deloitte Australia

5

They tend to gather intrinsic details from the clients. They thus offer an exceptional way of handling the gathered information (Swani, Brown and Milne 2014).

Azure Group, Australia

2

They do not provide scope of gathering of information from the client (Reim, Parida and Örtqvist 2015). The client has to fill a certain form and thus mail it to their business email services.

6. Website Trust Factor

Website

Rating

Comment

Deloitte Australia

5

They have mentioned names of the brands with which they have collaborated in order to provide the different forms of financial services (Ma and Jiang 2014). This helps them to gain the attention of the clients.

Azure Group, Australia

4

Although they have not mentioned their business partners but they tend to offer expert financial based solutions and thus gain the trust of the clients.

7. Addressing of legal aspects

Website

Rating

Comment

Deloitte Australia

5

They have a high expertise based on addressing each of the legal aspects within the business scenario (Royle and Laing 2014). They have a unique navigation area within the footer section of the website.

Azure Group, Australia

3

The information based on legal aspects within the business scenario is not displayed within the website.

8. Accessibility of Website

Website

Rating

Comment

Deloitte Australia

5

The website can be accessed from any PC or mobile device. The user interface is extremely user-friendly and easily understandable for users.

Azure Group, Australia

5

The website has a nice interface that can be accessed from different widescreen devices (Conway 2014). The information provided within the website can also be accessed from any mobile or PC.

9. Cultural aspects within the Website

Website

Rating

Comment

Deloitte Australia

5

The domain names and supported language for the website is extremely suitable for different users based in Australia.

Azure Group, Australia

4

The domain name of the website supports a sense of pride for the nation (Söderqvist 2014). The language supported within the website is easily understood by different people.

10. Product Information

Website

Rating

Comment

Deloitte Australia

4

Budget related information is not supported within the website. People would need contact the customer care based on getting pricing information.

Azure Group, Australia

4

Enough information has been provided within the website. However, the company does not provide any budget related information.

11. Customization

Website

Rating

Comment

Deloitte Australia

2

Customization options are not available within the website.

Azure Group, Australia

2

Customization options are not available within the website.

12. Experience personation for Users

Website

Rating

Comment

Deloitte Australia

3

There are few promotional events that can be spotted within the website.

Azure Group, Australia

4

They offer newsletter based on maintaining a healthy form of custom-business relationship. They also provide promotional offers.

13. Support channels or User Service/Support

Website

Rating

Comment

Deloitte Australia

4

The support from the company can generally be accessed by contacting them via mail or chat service (Cao 2014).

Azure Group, Australia

4

The support from the company can generally be accessed by contacting them via mail or chat service.

14. Ease of accessing information

Website

Rating

Comment

Deloitte Australia

5

Each information is detailed for users to communicate and thus avail the services.

Azure Group, Australia

5

Every kind of accessible information is provided within the website.

15. Clarity of Reading

Website

Rating

Comment

Deloitte Australia

5

Blog reports are shared for supporting information on the website

Azure Group, Australia

5

Each of the shared information has been labelled with proper sources and dates

16. Navigation of Website

Website

Rating

Comment

Deloitte Australia

5

The navigation bar is supported with several kind of sub-navigation areas.

Azure Group, Australia

3

A simple look is provided to the navigation bar of the website.

17. Look and Feel of the Website

Website

Rating

Comment

Deloitte Australia

5

Rich form of graphical contents are provided. Great colour combination and font have been used properly for the benefits of the users.

Azure Group, Australia

5

The simple and highly attractive look of the website helps in developing the attention of the audience (Hsu 2014). The gif provided within the homepage of the website mainly draws the attention of the users.

18. Maintenance of User Community

Website

Rating

Comment

Deloitte Australia

5

They provide regular updates about several economic aspects based on educating different groups of people.

Azure Group, Australia

5

The website offers the users to subscribe to their newsletters. They also conduct meetings and alumni forums.

19. Server up time and other functionalities

Website

Rating

Comment

Deloitte Australia

4

Due to extremely rich graphical content, the loading time of the website is low. Although this delay is just about a matter of few seconds.

Azure Group, Australia

5

The access time of the server is low. The website loads at a faster rate based on a decent kind of internet connection.

20. Accessibility of the Web browser

Website

Rating

Comment

Deloitte Australia

4

They have implemented several techniques based on accessibility for the users. The website is supported across all web browser platforms except for Internet Explorer where the website does not loads on a fast basis.

Azure Group, Australia

5

The website can be accessed from any web browser platform and has a low loading time.

21. Payment procedures within the Websites

Website

Rating

Comment

Deloitte Australia

1

No such payment accepting methods have been provided within the website.

Azure Group, Australia

1

No such payment accepting methods have been provided within the website (Schreieck et al. 2017).

22. Range of Delivery options

Website

Rating

Comment

Deloitte Australia

3

There is no such mention of information about delivering solutions to their clients.

Azure Group, Australia

5

The company offers a wide range of cloud service platforms (Burgess 2014). Information is stored within the cloud platform. It is then accessed and analysed by the internal management team based on solving of problems and thus the proper solutions are delivered to the clients.

Task E: Preference of One website over the other

Based on the discussions from the above report, it could thus be concluded that both the financial service providing business sector have put their best kind of input within their website. They have also implemented the B2B business model based on providing financial services with the help of an e-commerce platform. Both of the websites have highlighted each of the necessary information that would be required for clients to understand about their concerns. This would also be helpful for them to understand their concerns and thus they can approach to the best choice of website.

However, from the comparison of the websites it could be concluded that Deloitte could be awarded better points than Azure Group based on the factor of preference. The Azure Group had missed several points based on several categories. The main areas in which they have missed is based on e-commerce business. From the comparison of the two websites, it has been learnt that Deloitte has been in the business sector for many years and have thus understood the prime market. Thus they have been successful in understanding the concerns of the customers and thus solve them efficiently in order to establish a firm grip over the market.

 

References

Ahokangas, P., Juntunen, M. and Myllykoski, J., 2014. Cloud computing and transformation of international e-business models. In A Focused Issue on Building New Competences in Dynamic Environments (pp. 3-28). Emerald Group Publishing Limited.

Askariazad, M.H. and Babakhani, N., 2015. An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context. Journal of business & industrial marketing, 30(1), pp.17-31.

Azuregroup.com.au. (2019). Sydney Accountants, Business Accounting, Chartered Accountant, Financial services, Accounting firm Sydney, Small Business Tax Accounting, Corporate Tax, Startup, International Business, Set up in Australia, Azure. [online] Available at: https://www.azuregroup.com.au/ [Accessed 6 Feb. 2019].

Biedenbach, G., Bengtsson, M. and Marell, A., 2015. Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting. Marketing Intelligence & Planning, 33(2), pp.164-178.

Burgess, L., 2014. A conceptual model of B2B online service quality.

Cao, L., 2014. Business model transformation in moving to a cross-channel retail strategy: A case study. International Journal of Electronic Commerce, 18(4), pp.69-96.

Conway, V., 2014. Website accessibility in Australia and the national transition strategy: Outcomes and findings.

Deloitte Australia. (2019). Deloitte Australia | Audit, Economics, Strategy and Operations, Financial Advisory, Risk, and Tax services. [online] Available at: https://www2.deloitte.com/au/en.html [Accessed 6 Feb. 2019].

Dmitriev, V., Simmons, G., Truong, Y., Palmer, M. and Schneckenberg, D., 2014. An exploration of business model development in the commercialization of technology innovations. R&D Management, 44(3), pp.306-321.

Grewal, R., Lilien, G.L., Bharadwaj, S., Jindal, P., Kayande, U., Lusch, R.F., Mantrala, M., Palmatier, R.W., Rindfleisch, A., Scheer, L.K. and Spekman, R., 2015. Business-to-business buying: Challenges and opportunities. Customer needs and Solutions, 2(3), pp.193-208.

Homburg, C., Wilczek, H. and Hahn, A., 2014. Looking beyond the horizon: How to approach the customers' customers in business-to-business markets. Journal of Marketing, 78(5), pp.58-77.

Hsu, L.C., 2014. Influence of Quality of Information System Success (ISS) on Customer Intention to Continue Use in B2B E-commerce: A Contingency Approach of System Anxiety. Research Journal of Business Management, 8(4), pp.353-366.

Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.

Ma, Q. and Jiang, Y., 2014. Process-oriented information system requirements engineering-a case study. Journal of Business Cases and Applications, 10, p.1.

Madhavaram, S. and Hunt, S.D., 2017. Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital. Journal of Business Research, 74, pp.38-46.

Muzellec, L., Ronteau, S. and Lambkin, M., 2015. Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management, 45, pp.139-150.

Reim, W., Parida, V. and Örtqvist, D., 2015. Product–Service Systems (PSS) business models and tactics–a systematic literature review. Journal of Cleaner Production, 97, pp.61-75.

Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), pp.65-73.

Saura, J.R., Palos-Sanchez, P.R. and Correia, M.B., 2019. Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions. In Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution (pp. 86-103). IGI Global.

Schreieck, M., Finke, R., Wiesche, M. and Krcmar, H., 2017, November. Sandbox vs. Toolbox–Analysis of Boundary Resources in B2B Software Platforms. In European Workshop on Software Ecosystems (EWSECO), Darmstadt. Google Scholar.

Söderqvist, Å., 2014. Leaving care with “cultural baggage”: The development of an identity within a transnational space. Australian Social Work, 67(1), pp.39-54.

Swani, K., Brown, B.P. and Milne, G.R., 2014. Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications. Industrial marketing management, 43(5), pp.873-881.

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