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ITC563 IT Management Issues

tag 0 Download 7 Pages / 1,542 Words tag 19-07-2021

Question:

A group of ten hotel chains have decided to merge their business to combat market pressure for low priced hotel accommodation. The new chain called StayTogether has over a thousand hotels from all categories (backpacker, bed & breakfast homes to luxurious suites) around the world. It combats the sale of hotel rooms via popular web sites such as booking.com, hotels.com and so on which reduces their profits and waters down their corporate image. Bookings will be from a single web site only (with a complementary mobile app) and prices are fixed through the year with peak pricing during popular periods.

Senior management has finalised on the following decisions:

1. A customer loyalty scheme called StayTogether Loyalty will reward customers with airport transfers, car parking on site and free nights.
 
2. If a kitchen and standard restaurant is on site, buffet breakfast and dinner is included in the hotel room price. This is to add to the dollar value earned per guest. Exclusive restaurants on site will charge extra.

Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). All these should be substantiated with references.
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My Assignment Help. ITC563 IT Management Issues [Internet]. My Assignment Help. 2021 [cited 28 January 2023]. Available from: https://myassignmenthelp.com/free-samples/itc563-it-management-issues/analysis-of-the-management-decisions.html.


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