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ITECH3301-Electronic Commerce Systems And Technologies

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SuperPowerOrg (SPO) is a sustainable energy organisation in Ballarat, Victoria with a webbased operation that assists the Victorian rural community with advice on improving energy efficiency for homes and businesses. It runs renewable energy seminars and educational programs on sustainability; and also does projects to install renewable energy sources for residential, commercial, industrial, agricultural and transportation sectors. Currently most of the renewable energy projects are being undertaken in rural Victoria. However, SPO have had several projects in urban Victoria, with one large commercial project in the Melbourne CBD. Their aim is to undertake more energy installation projects in metropolitan Melbourne's industrial areas, and once that is established then set up agencies in other States around Australia.
SPO provides further value-added services by providing educational content on their website, as well as arranging on site visits to advise both residential and commercial property owners on how they can best set up renewable energy installations on their property to reduce energy costs. They provide in-depth documentation on all of their products, academic evidence on the improved energy efficiencies and saved costs, as well as the possible alternatives given the customer's current circumstances and structures. SPO only charge a visitation/quoting fee to their commercial customers for this service. SPO hopes that they can get further business from these on site visits, and if a project does arise, then they waive the original advice/visitation fee for the commercial customer.
SPO is a volunteer and member run incorporated organisation. The organisation has an average yearly revenue stream of approx A$200,000.
This revenue comes through a number of sources:
1. Through Government grants, in conjunction with the community mainly for the agricultural sector projects. i.e. Large wind farm installations;
2. Income SPO gets from advising on commercial properties;
3. Profit they receive from undertaking residential and commercial renewable energy projects;
4. Member subscriptions they receive from the yearly memberships.
Residential and commercial projects are their main driver for business and provides the largest profit, which has seen a 10% increase of profit per annum, over the past 5 years. Overall the revenue fluctuates each year and as, Government grants are not guaranteed, and there are so many renewable energy companies competing for both the commercial and residential installations, the future for SPO is uncertain. The main business activities are from their residential and commercial renewable energy projects. These include the installation of Solar Power, Solar Hot Water, Heat Pump Hot Water and Wood-Fired Hot Water in thousands of households, schools, community buildings and businesses in the broad area of Western and Central rural Victoria. SPO also spend a lot of their time running free educational programmes at festivals, but have begun putting lectures and info-guides up on their web site. They are hoping to reach a wider audience, internationally, where they can gain further member subscriptions out side of Australia to view their educational content.
The organisation has a broad network of community, local and federal government, industry and business-level contacts. They engage in marketing by handing out brochures/flyers at community events, ads in local news papers and setting up stalls at local markets and fairs. Members and staff of SPO have input to the draft advertising messages before advertising is sent out to their contacts, but the Board has the final say on the content of their advertising. SPO knows that many of their contacts and many of their potential business customers they target for marketing purposes are already online.
SPO mainly receive payment from the installation projects, both from their business and residential customers, directly into their business account. Currently SPO asks for a deposit of 10% for the residential projects and 25% for Business projects before the projects start. They are negotiable on payment terms allowing for part payments for large projects and 30 days after the completion of all projects. The residential customers can pay in a number of different ways, including credit card, paypal, direct deposit or instalments. SPO also have energy packages where they combine different brand Solar panels + inverters, heat pump kits or wind turbine kits, and depending on the price and age of the products, discounts and different payment methods are allocated
Government grants are also deposited into their business account directly, the amount and terms depend on the project requirements. For the joint projects, payment may also come from the commercial stakeholders.
SPO have a large number of volunteers and members to help out with the marketing activities and merchandising. They also they have informal agreements with graphic designers, printers and mail-out companies. These relations are generally by word-of-mouth, which has led to some confusion, and delivery of incorrect designs, printing or products. While all other communications to their members and volunteers are managed using traditional post, email, forums and facsimile transmission of documents.
Your e-business proposal should address:
1. clearly identified e-commerce business model(s)
2. how the e-commerce business will derive revenue (i.e. revenue models)
3. what network and communications infrastructure will be required
4. what applications (hardware and software) will be required to meet specific ecommerce business goals
5. how you will address security issues 6. how you will address e-marketing requirements
7. what choice of payment systems will be used
8. how you will address privacy and other relevant ethical concerns
9. how you will address legal issues connected with the e-commerce business
10. how you will address customer service issues
11. how you will measure the success of your proposal (metrics, tools)
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