Yes, the competitors of Saltworks technologies such as Opus has their own website for carrying out their business functions. The websites generally feature environmental, transportation and water engineering options (Lightbown, 2015). Functions such as fully integrated systems and customer specific solutions are offered for industrial waste water treatment by these competitors in their websites (Loganathan, Chelme-Ayala & El-Din, 2015).
Will you sell some or all of your products and services on your website, and if so which and why?
Saltworks Technologies will sell most of their services and products online via their website but the customer specific solutions will be provided on sight to prevent unnecessary misunderstandings between the service provider and the client.
What other operational activities could you carry out via a website?
Operational activities such as marketing of products and services and spending on advertisements can be carried out by Saltworks Technologies via their website. The company can also form a customer service forum on their website to take in customer grievances for enhancing public relations.
If you do plan to sell on the internet, will you sell yourself or through an intermediary and why?
An intermediary will be used for selling the services and products online. This is because Saltworks Technologies not only deals with businesses within the country but also outsources their services to other countries such as India and China. Selling the services on its own will put unnecessary overhead costs to the final product.
How will you get paid and fulfil web-based business?
Initially the web based business will be paid through online (digital) banking. SecurionPay is a good payment platform for conducting the online transactions. BlueSnap can be used too as it provides support for international credit cards as well as Visa Checkout.
What steps will you take to drive traffic to your website?
For driving traffic to the website, Saltworks Technologies can spend some revenue on advertising to target customers. Saltworks Technologies can also spend their resources on social marketing and should optimize their content as per social media optimization (SEO). The pages should be technically optimized for faster loading.
Are there any revenue-generating opportunities other than selling that you can pursue?
Saltworks Technologies can provide paid advertisements on the homepage of their websites to create a passive stream of revenue. The company can launch their own blogging channel or a YouTube channel and generate a side revenue from that. The company can also outsource customers to another wastewater treatment plant for solutions if they are unable to meet the customer’s demands and charge a nominal fee for that (Minier-Matar et al. 2016).
Who will design your website?
Nirvana Canada is a web development and web design company that is located in Canada and provides quality user experience at a reasonable price. Popular chains such as Pacific Spirit and Gold’s Gym have used their services and are quite satisfied with their end results. Saltworks Technologies will consult Nirvana Canada to design a user friendly web design for them to navigating effortlessly and including the extra operational activities in the website.
How will you upload new information to your website, keeping it current and topical?
For uploading new topical and current information to the website, the FTP login details and FTP client information is needed. Saltworks Technologies can use Hostinger’s File Manager to upload new information into the website. The company can also use FTP clients like CoreFTP and SmartFTP. Another option is to use cPanel’s File Manager to upload current information.
Have you incorporated the cost implications of building and running your website in your financial forecasts?
Yes, the cost implications of creating and running the company’s website has been incorporated in the financial forecasts.
What telephone and absent answering systems do you plan to use and why?
Access Direct provides virtual Pbx telephone answering systems at a reasonable price. The absent answering system includes an IVR or Integrated Voice Response feature that can be personalized according to the company’s requirements and is perfect for Saltworks Technologies to utilize.
Determine the specification of your computer system.
The computer system will meet the IEC and IEEE industrial standards and will be able to withstand harsh conditions (MA & BAI, 2013). Intel’s new processors such as i5 processors with the latest COTS technologies will be incorporated in the design and will have a 5 years (or above) warranty support.
How will you handle your incoming and outgoing mail?
Outgoing and incoming mails can be labelled into categories and folders. Softwares such as Pardot, RedCappi, Campaigner and Auto pilot can be used to handle email efficiently.
What back-up systems will you use to ensure vital data is not lost?
Saltworks Technologies will utilize Cloud Technology to ensure that critical data is not lost. The company will also invest in disaster recovery system and offsite storage systems.
Describe the software you will need to ensure your business can run effectively.
The software named EFOR is a modelling software that consists of a simulation package for creating the model processes in the wastewater treatment plants (Xu et al. 2013). The software can help in evaluating and forecasting the performance of the plant.
What hardware other than a computer will you require?
Besides a computer, other hardware such as PLC systems or Programmable Logic controllers will be required to control the filter system and automatic backwashing system of Saltworks Technologies (Kaplan et al.2017).
How will you ensure your computer system is kept virus free?
Flash drives will not be used in the company’s proprietary devices or computers. Unskilled workers without proper knowledge of cyber security will not be allowed to access the industrial devices. Subscribed antiviruses will be used and updated monthly to prevent unnecessary external attacks.
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