$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Key Concept Exercise- The Challenge Of Change

tag 1 Download3 Pages 621 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Key Concept Exercise- The Challenge of Change.




Organizational change is inevitable phenomenon which every organization has to undergo one day or the other. These changes occur either due to external environmental forces or factors internal to the organization (Nadina 2011). Deseret News is the oldest daily newspaper published in Utah, United States. However, with the emergence of news websites, smart phones and social media, its revenues began to drop drastically. The time had come to bring an organizational change to the business by reaping the benefits of a brand new digital landscape.

Scenario planning is extremely crucial at the time of introducing a change to a business organization for it will help the management to anticipate the future and the same time work in the present accordingly (Konno et al. 2014). Deseret News can build new empires by focusing on its brand, which gives it an advantage over its rivals. The ‘best case vision’ with reference to Deseret Digital in the course of next five years could be its success compared to the digital sites like,, and which are popular among the readers all over the world. There are a number of underlying factors which influence the decisions taken by the management. The first and foremost is the kind of leader ship the organization has. Clark Gilbert joined the Deseret News at a time when the business was on the verge of becoming obsolete with the emergence of the digital media (Gilbert et al. 2012). Understanding the strategies of the rivals and then building up on one’s competencies is the key to achieve success when the business has undergone an organizational change. Keeping a pace with the emerging trends in the industry will also ensure that the best case scenario envisioned for Deseret News is in sync with the reality in future.


According to Fisher, One third of organizational change initiatives fail. The process is tricky and calls for an in depth analysis of the company’s operations. The main idea is to construct a separate business with a different profit formula, distinct operations and a dedicated staff, without disrupting the core business.  The worst case vision for Deseret News could be all its profits falling out, with its competitors assaulting every facet of its revenue base. This could be due to inefficient leadership, not understanding the customer’s unmet needs and inefficiency in managing the core business along with the new extension (Konno et al. 2014).

Best case scenarios are more likely to develop for the Deseret News considering the way it has set an example for the world in bringing organizational changes to the company with such intelligence and efficiency. Deseret news has strived to ensure parallel growth for both the industries- its print publications and the digital publications,


Gilbert understands that the legacy of newspapers is falling and is on its way to a permanent decline. Keeping this in mind, it is best for the company to work on its brand and take all the necessary resolutions which would expand the company’s operations to meet the ever-changing demands of the time while at the same time sticking to its roots. 



Gilbert, C., Eyring, M. and Foster, R.N., 2012. Two routes to resilience. Harvard business review, 90(12), pp.65-73.

Konno, N., Nonaka, I. and Ogilvy, J., 2014. Scenario planning: The basics.World Futures, 70(1), pp.28-43.

Konno, N., Nonaka, I. and Ogilvy, J., 2014. The Mind of the Scenario Thinker. World Futures, 70(1), pp.44-51.

Nadina, R.R., 2011. Methods of identification of the need for organizational change as being opportune. Annals of the University of Oradea, Economic Science Series, 20(2), p.707.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2017). Key Concept Exercise- The Challenge Of Change. Retrieved from

"Key Concept Exercise- The Challenge Of Change." My Assignment Help, 2017,

My Assignment Help (2017) Key Concept Exercise- The Challenge Of Change [Online]. Available from:
[Accessed 27 January 2020].

My Assignment Help. 'Key Concept Exercise- The Challenge Of Change' (My Assignment Help, 2017) <> accessed 27 January 2020.

My Assignment Help. Key Concept Exercise- The Challenge Of Change [Internet]. My Assignment Help. 2017 [cited 27 January 2020]. Available from: is a leading name in providing PhD dissertation writing help in Australia. Our services cover a wide range of subjects including economics and marketing dissertation help. Students can easily avail our services since we provide cheap dissertation writing services. But we never compromise with the quality while providing dissertation help services . Moreover, students are also allowed to get free access to dissertation samples and use them as a future reference.

Latest Management Samples

TOUR 2101: Introduction To Global Tourism

Download : 0 | Pages : 8

Answer: Introduction Tourism is a dynamic sector that relies on different factors. In other words it can be argued that an array of elements are responsible to encourage tourism and lead to popularise a particular destination. In this regard, the purpose of this report is to create an in-depth understanding of tourism in Canada. For making the discussion more accurate and contextual the report intends to deal with the problems that the countr...

Read More arrow

ACC520 Legal Regulation Of Business Structures For Corporations Act

Download : 0 | Pages : 11

Answer: Alteration of the constitution of a company as per the Corporations Act  The provisions for the incorporation of a constitution of a company is laid down under the Corporations Act 2001 (Cth). Along with incorporation, it also provides the provisions to add and alter the constitution the corporation as well.  The members are tied together by the constitution of the company, which also binds them regarding their dealings with...

Read More arrow

MNG81001 Effective Business Communication For Interpersonal

Download : 0 | Pages : 7

Answer: Introduction to personal and interpersonal communication Communication forms an essential part of any organization. It is that backbone which holds the stakeholders of the business together. Any communication that takes place between two or more people is known as interpersonal communication (Hargie, 2016). Interpersonal communication within any organization is used for several reasons. Employees have different styles of interpersonal c...

Read More arrow

HA2032 Corporate And Taxation For Corporate Regulation

Download : 0 | Pages : 11

Answer: Introduction  Organizaiton is accompanied with the complex set of activities in which various functions are performed. However, with the increasing complexity, managers and accountants needs to  disclose the proper details in its books of account as per the IFRS rules and regulations so that they could make the business more transparent to stakeholders.  In the starting two questions on the corporate regulations and acc...

Read More arrow

NURS11162 Health Care For Backward Population For Vulnerable Population

Download : 0 | Pages : 12
  • Course Code: NURS11162
  • University: Central Queensland University
  • Country: Australia

Answer: Introduction: The vulnerable population of teenage illicit drug users receive discrimination even in health care sector, the impact of the discrimination by the care provider effects their care outcomes on multiple levels. The marginalized groups in the society experience inequitable health care accessibility due to various different circumstances such as socio-economic position, discrimination and social stigmatization, even the appr...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

The quality of work was well organized according to the rubrics asked and had all the in-text citations, the way I wanted. Was submitted to me before the deadline. Thanks for the help


User Id: 299002 - 27 Jan 2020


student rating student rating student rating student rating student rating

It would be better if I receive the same kind of work for all other assignments.


User Id: 254233 - 27 Jan 2020


student rating student rating student rating student rating student rating

the assessment helper has been very helpfull and i got HD for this assessment. Thankyou my assignment help team


User Id: 323060 - 26 Jan 2020


student rating student rating student rating student rating student rating

I am excited to get the grades for the paper submitted. I will call on your help again.


User Id: 106921 - 26 Jan 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?