$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


1. Explain the methods company uses to inform, persuade & remind its customers?

2. Use examples to identify how the company uses promotional mix elements (advertising – direct selling – personal selling – sales promotion – public relations – internet marketing)?

3. Criticize the current promotional mix elements used by the company, suggest improvements?


1. Some of the ways used by Facebook to inform, persuade & remind its customers are:

  • Reciprocation
  • Like & Comment
  • Scarcity
  • Consistency
  • Social proof
  • Authority

Some of the ways used by Coca Cola to inform, persuade & remind its customers are:

  • Packaging: The unique waist shaped bottle gives an added advantage to coca cola
  • Labeling: It provides factual and nutritional information on the label itself.
  • Sales promotion: Providing a glass free with a purchase of 2 liters bottle
  • Use of advertisements in many forms
  • Mass media marketing by making their videos viral over the net

Some of the ways used by Nestle to inform, persuade & remind its customers are:

  • Advertisements with the help of various mediums such as television, newspapers, bill boards, magazines
  • Use of various marketing jingles & slogans which spreads happiness
  • Use of public relations (PR) i.e. share its newsletters, annual report, lobbying and donation in various charitable events
  • Conducting road shows, trade shows, sponsorships, heavy discounts, etc

Some of the ways used by Cadbury to inform, persuade & remind its customers are:

  • Special occasion pricing such as during Diwali, Rakshabandhan, Christmas, New Year so as to increase the sale of chocolates
  • Use promotional pricing i.e. keep the price of one product lower so as to increase the sales of another
  • Economy pricing
  • Cash rebate pricing i.e. with the purchase of big bar of Cadbury dairy milk get a pack of nutties at a subsidized rate

2.  Facebook uses promotional mix elements:

  • High levels of revenue is made with the help of advertisements
  • Create an advert with the help of Google Adwords
  • Promote a business via face book page

Coca Cola uses promotional mix elements:

  • Sports sponsorships
  • Below line promotion such as campaigns, Point of Sale (POS)
  • High frequency advertisements
  • Global branding
  • Associations with big brands such as McDonalds, Dominos, KFC, PVR Cinemas, DT Cinema etc

Nestle uses promotional mix elements:

  • Use of advertising campaigns in terms of slogans, tunes (Nescafe tune - one of the most popular in town)
  • Innovative marketing campaigns for their best sling product i.e. Maggi
  • Use of TVS’s & ATL marketing has helped Nestle to turn out as one of leading FMCG companies

Cadbury uses promotional mix elements:

  • Use of information technology (IT)
  • A communicative website
  • Sales promotion methods such as road shows, trade shows, free gift vouchers or hampers

3. Suggestions for improving promotional mix to Facebook:

  • Use press releases so that general public get to know about the organization
  • Use emails to build relationship with the public

Suggestions for improving promotional mix to Coca cola:

  • Use of print media will help Coca Cola to reach in the rural areas
  • Advertisements shall be made keeping in mind the elder people as well

Suggestions for improving promotional mix to Nestle:

  • In order to attain competitive from its competitors better tools such as LinkedIn, Twitter or any social media shall be done regarding any improvement in the products or services offered by the same.

Suggestions for improving promotional mix to Cabury:

  • Use of print media such as brochures, flyers shall be used in certain parts of the globe where internet technology will not help
  • Press releases shall be practiced by Cadbury


Blythe, J. (2009). Key Concepts In Marketing. Los Angeles, Calif.: SAGE.

Richter, T. (2002). Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Key Concepts In Marketing. Retrieved from

"Key Concepts In Marketing." My Assignment Help, 2016,

My Assignment Help (2016) Key Concepts In Marketing [Online]. Available from:
[Accessed 05 July 2020].

My Assignment Help. 'Key Concepts In Marketing' (My Assignment Help, 2016) <> accessed 05 July 2020.

My Assignment Help. Key Concepts In Marketing [Internet]. My Assignment Help. 2016 [cited 05 July 2020]. Available from:

Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of We at deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Latest Management Samples

HI6026 Audit, Assurance And Compliance For Sustainable Sales In Food

Download : 0 | Pages : 12

Answer: Introduction “Woolworths Group” is recognized as one of the leading Australian data manufacturer with its operations in both New Zealand and Australia. The company is known for being the second largest in terms of its revenue ranking next to “Perth-based retail-focused conglomerate Wesfarmers”. The group is further identified for being the largest retail player in terms of “liquor retailer, hotel and gaming...

Read More arrow

7808ICT Information Security Management For Human Readable Security Features

Download : 0 | Pages : 8
  • Course Code: 7808ICT
  • University: Griffith University
  • Country: Australia

Answer: Introduction Smart card are termed as smart as they are integrated with a computer chip. Smart cards are devices that helps in identification of user and provide cost efficiency features [1]. Smart cards are used in various fields including health services, banking, telephone, employee ID, transport and physical access control. The security of users affect the trust of the user with the company or any other business organization.  ...

Read More arrow

PACC6008 Business Decision Making For Statistics And Graphical Representation

Download : 0 | Pages : 5
  • Course Code: PACC6008
  • University: Newcastle University
  • Country: United Kingdom

Answer: Question 1 The institute is interested in wages of US workers in 2018. Descriptive statistics and graphical representation of the variable Wages and Education is highlighted below (Foster, 2013). Numerical summary  Graphical representation  Comment Wage Level It is evident from the above computation that the mean hourly wage level is $25.62. Also, the shape of the graph would be asymmetric considering that high positive ...

Read More arrow Tags: Australia Sydney Management Master of Health Administration  University of Sydney 

MGT2HRM Human Resource Management For The Poor Safety Environment

Download : 0 | Pages : 10
  • Course Code: MGT2HRM
  • University: La Trobe University
  • Country: Australia

Answer: Introduction Antonsen (2017) stated that employees are the most valuable asset of an organization as they works for accomplishing the organizational goals. The staffs work hard for developing the products, representing the brand and fuel the success. Thomas and Galla (2013) furthermore highlighted that poor safety environment at the workplace resulted in high absenteeism, serious injuries and employee turnover rates. This report thus ...

Read More arrow Tags: Australia Melbourne Management Business Law University of Melbourne 

HRM 702 Employment Law System

Download : 0 | Pages : 10

Answer: Introduction Affirmative action is referred to the procedures undertaken with the aim of protecting the minority communities—especially the people of color, women, transgender, aboriginals and many more. The dawn of Affirmative Action in US was seen in the 1960s with the main motive to fight discrimination based on race and skin color, as well as discrimination based on sex and gender (Ma & Schapira, 2017). History of intole...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

You have demonstrated a good understanding about the technical requirements of IoT. It would have been useful to have specific examples of IoT in use, for example in industrial settings such as a warehouse for supply chain operations or in hospitals ...


User Id: 259199 - 05 Jul 2020


student rating student rating student rating student rating student rating

According to what with the request. Great work has been done. I will definitely ask again. Thank you very much.


User Id: 409054 - 05 Jul 2020


student rating student rating student rating student rating student rating

The first assignment I received did not answer any questions and looked like someone who did not speak English had written it. I was so appalled , I have never felt more ripped off in my life. I ended up having to quickly do the assignment myself wit...


User Id: 427879 - 05 Jul 2020


student rating student rating student rating student rating student rating

Under limited time, my research proposal was reasonably well writings. I really appreciate;)


User Id: 436898 - 05 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?