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Key Concepts In Marketing Of Archibuilt

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Question:

Discuss about the Key Concepts in Marketing of Archibuilt.
 
 

Answer:

Introduction:

A product basically refers to an item, which is developed or manufactured for satisfying the requirements of a particular group of customers (Blythe, 2009). In case of Archibuilt the corporation makes available designing services for bathrooms, prepares construction plans, provides renovation services and house extensions. The chief aim of the company is to ensure that the customers are fully satisfied and obtain latest services and products. Moreover, the company has different products to satisfy different needs of the customers.   

Price basically refers to the amount a customer is willing to shell out for a particular product or service (Blythe, 2009). In case of Archibuilt, the company makes sure that the price of products and services offered is set taking into consideration the price of the similar products and services offered in the marketplace. The price is also determined considering all the costs involved for manufacturing, distribution, promotion and final delivery to the customers. The price depends on various situations and it is not fixed due to variation in customers’ income. For example, some programs cost $1000 and some programs cost $2000. Normally, the company sends email with detailed fixed quote to the client. The company can also charge on hourly basis according to the guests’ requests. For instance, the price of installing bathtub is $40/hour, whereas for installing washbasin is $70/hour.  In contrast to other similar companies, Archibuilt has relativelylower labour cost and the price quoted by Archibuilt is cheaper.

Archibuilt makes sure that right amount services and product are offered to right customers at right time and in right place. Since the company operates on small scale, its main method to provide services is via Internet. Customer can also visit company’s outlet/office for their queries. The head office of the company is is 13-15 Davies Ave, Sunshine North VIC 3020. Archibuilt would operate through offices set up in different regions but the operations of all the offices would be in line with the head office. The rental fee would differ from area to area, however effort would be made to keep it minimum possible so as to save upon costs. The company would set up its offices in maximum areas possible in order to make sure that the customers can easily reach them and use the services. 

Promotion basically involves promoting the offered products and services among the target customers (Blythe, 2009). Archibuilt Company has their own official website and facebook page for promoting their brand and services. In addition to this, they also distribute leaflets or business cards. Apart from this, the company makes use of promotion techniques such as advertisements, print ads and public relation to further promote its brand.

The corporation’s staff members are regarded as being important part of its success and marketing efforts since they are the ones who ultimately the service. Archibuilt makes sure that is hires competent staff and provides them proper training for delivering superior services to the customers, whether they operate customer service, a support desk, copywriters, programmer and other.

The operations of the company follow a proper process.  Before providing a quote, Archibuilt organises a site inspection, and delivers some essential documents of customers in order to understand customer needs, such as plans, photos and ideas.

Archibuilt makes sure that it offers suitable working environment to the staff members. The company also offers regular incentives and rewards to the staff members for outstanding efforts to keep them motivated to give in their best.

 

References:

Blythe, J. (2009) Key Concepts in Marketing, Los Angeles: SAGE Publications Ltd.

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