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Key Factors In Successful Leadership Marketing

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What Is the Key Factors in Successful Leadership Marketing?




There are different marketing techniques used in global businesses today. The techniques are meant to improve the performance of the various businesses within other nations and in the local markets. Most successful businesses have in most cases used a number of these techniques either when combined or in single forms. Leadership is one if the skills that have been used in recent times to improve the performance of a business. Effective leadership is important in ensuring that the business is governed in the most effective way that would guarantee its success and competitiveness in the global market. Therefore, the following discussion concerns the key factors in successful leadership for a successful business.

A good leader should be one who understands himself fully and has control over his actions. The decisions made by leaders are always defining for any organization hence it is necessary that a good leader would first lead himself before leading others. Self leadership would prove the leader as a good or bad leader depending on the manner in which he or she governs himself or herself. A good leader should be able to take full control of themselves in making decisions and in leadership generally hence a good leader starts by leading himself.


A good and successful leader should consider other people, especially other employees second to himself. For every person, the first thing to consider would be them before any other things. The situation applies for a leader also. A good leader should however consider the plight of other people after themselves as stated by Nixon, Harrington and Parker (2012, p 212). The employees and staff of an organization should be second in the hierarchy of any leader such that all the actions of the organization are effectively considered before they are taken in for implementation. Such collaboration from a leader would be perfect in ensuring that all the activities and processes of an organization are effectively communicated.

It is the responsibility of an organizational leader to create and build on trust among its staff and all other activities of the organization. Trust is important in the success of a business as it improves the collaboration of all the sectors of an institution. Every part of the organization is required so that a final decision within an organization is made effectively. It is therefore, necessary that the leader builds a perfect relationship between the organization and its staff that would lead to trust hence proper organizational operations throughout the activities of the organization as mentioned by Guzmán, (2017, p 448). Most successful businesses invest on trust within themselves as the key to their operational success.

All organizations and their practices are dependent on the vision of the organization. It is the role of a leader to ensure that all practices of the organization are inspired by the vision of the organization. The inspiration would make all parts of the organization active and effective for the institution to remain focused. It is the sole role of the leader of any global institution to make sure that the organization is on the right track based on the global competition among other factors concerning the organization it. A successful leader follows up and keeps his staff motivated as much as possible.

The creation of values to live by at an organization is a normal practice that any institution would take part in. setting specific values for an institution is a cultural practice that is used in most cases as a guide for the organization in controlling its various practices. According to Pinto and Slevin (2013), it is the role of an organizational leader to either set the rules or affirm the rules set in other parts of the organization. Setting the rules is another thing but living with them is the most important part in an organization. A good leader would be expected to follow up and ensure that all the organizational values are abided by perfectly to make the organization as successful as possible both locally and globally.

Though every organizational leader yearns to be the best by pushing their organizations to the top in terms of competition and success, it is not an easy practice. Accepting the position of an organization is the first step that a leader should consider in order to become successful. a leader needs to understand the position of the business financially, globally and in other angles as well. Sarker and Lee (2013) says that after accepting the position of a business, it becomes possible for a leader to identify and analyze the business effectively so that he would make the necessary adjustments that would give the business direction.


While implementing the various decisions made by the organization and its staff, it would be necessary that an organization insists on using an effective method that has been tested and proved to be effective. In the global market implementing actions would not accept any errors based on the nature of competition in the field. Hence, before considering any business actions, the organizational leader would be responsible for ensuring that the method put in place is effective. Crum and Sherman, (2013) suggested that the effectiveness of the methods of implementation is some of the key factors that determine the success of a business in the global market.

Another feature of a good leader is that they are open to other ideas and are willing at any time to let other people shine. Accepting decisions from other people within the organization and declaring that it is theirs makes a better leader because other people would be happy and willing to provide any necessary assistance to the organization.  When a leader accepts the opinions of other people without owning them, it becomes easier for other members of the organization to share any global organizational ideas with the organization as a way of marketing their services. The motivation provided to the others by an organizational leader makes the people motivated hence they are likely to be committed to the organization as mentioned by Sammon, (2015).

Being a leader that is facilitative is another factor that makes a leader successful. Being able to facilitate certain organizational practices amidst barriers is a perfect quality for any leader at any level of management. In the global business arena it becomes even more important because the facilitation of the various business practices defines the business. A good leader in normal cases would however consult and ensure that the practices meant for facilitation are perfect ones that make the business successful in the long end according to what Hoy and Smith, (2017, 163) argues. It is therefore the responsibility of a business leader to facilitate the organization properly for it to suit the global business standards.

Another important factor for an organizational leader to know is the mission of the organization. The mission is the target or the focus of the business. It acts as a drive to the various business operations in an organization. Based on the arguments provided by Al-Mashari, and Zairi, (2017), every business counts on the leader to describe and govern the organization through the different leadership techniques. Focusing on the mission of the organization puts the business at a pole position to be successful in its activities hence it helps the business to become competitive globally. The mission helps in introducing the business to other exterior markets both locally and globally.

Setting organizational goals and focusing towards them is the role of an organizational leader. The creation of new goals and focusing on them as it has been the case in most institutions is an aspect of the organization that solely depends on the organizational leader. The introduction of the goals to other employees and all the people concerned with the organization is the duty of the organization’s leader. Wellins (2015) claims that the effectiveness in which these goals and the means to attain them are introduced makes a good leader. An organizational goal can be identified from the time it is introduced until the time it is implemented. The success of any organization depends on the focus and determination of the organizational leader towards achieving the organizational goal.


Being competent is another valuable leadership characteristic that a perfect organizational leader should posses. A competent leader would ensure that all the practices of the organization are according to plan. The execution of the organizational activities require that a leader is competent and has a reputation in putting into place all the procedures designed for any practice within the organization to ensure that it is in order and successful as Boyce, Jackson, and Neal (2016, p 921) mentioned. A competent leader is the most qualified person to guide a business through the global market successfully.

A successful leader is one who is capable of making a strong team to control the operations of the business. As per the reasons provided by Day, (2014), the team responsible for seeing through the various practices of an organization is made by an organizational leader as the last person to decide on the group and its activities. As a result, it is necessary that an organizational leader reviews his decision on a team for any mission critically so that he can create the most effective team to see the organization through the global market successfully without any serious barriers.

The communication skills of an organizational leader are determinant in the success of the respective business. It is through the effective communication skills that the organizational decisions would be communicated to the employees who would then take part in the implementation of the various decisions from the organization as claimed by Howell and Avolio, (2013, p 891). It is the role of the organizational leader to pass the information across the organization. The choice of a communication skill rests on the leader hence he is responsible for the delivery of the information to the people who would implement it. The effectiveness of the chosen communication skills by a leader determines the success of the organization entirely.

A leader with interpersonal skills is a better leader compared to other leaders who would depend on the organization’s staff for critical decisions. A skillful leader should be able to make certain decisions by themselves without the influence of other people within the organization especially when there are crisis within the organization. Gutiérrez, Hilborn and Defeo (2012) suggested that the interpersonal skills would be helpful in such cases as the leader might likely make a decision that would solve the problems within the organization without wasting time discussing the issue with other organizational leaders and staff.

It is normal for an organization to face certain challenges in its operations. It is during such moments that a perfect leader would be realized. A good leader maintains a positive attitude throughout the time when the organization is faced with serious challenges that might define a business. Maintaining a positive attitude when there are problems for an organization would help a leader in formulating the most appropriate solutions to the business at any time as argued by Leithwood, (2015, p 623). With the positive attitude, the reputation of a business would be kept on high hence higher chances of the business regaining its position in the market and becoming successful.


When a leader is inspired and ambitious, there are high chances that other staff of the business would experience the same feeling. The ambition and motivation as in most cases pushes the organization towards maintaining its position in the market as it stays competitive and successful. it is the sole duty of a leader to motivate and make other employees ambitious towards achieving the organizational goals. Fui-Hoon Nah, Lee-Shang Lau, and Kuang (2014) claim that it is through the ambition and inspiration that an organization might identify itself into the global market. Therefore, leaders need to stay as close as possible to the rest of the staff such that they could stay inspired and ambitious.

In conclusion, while globalizing a business, there are various factors to consider so that the business would be both successful and competitive in the global market. One of the most important factors to consider would be leadership. The nature of leadership at an organization determines the success of a business in various ways but most importantly because the decisions that make up the business are decided on by the business leader. There are various key leadership factors that should be considered for a business to become successful especially in the global arena. Some of the leadership factors that are important for all businesses i9ncluding global businesses have been discussed in the case above.



Al-Mashari, M. and Zairi, M., 2017. BPR implementation process: an analysis of key success and failure factors. Business process management journal, 5(1), pp.87-112.

Boyce, L.A., Jeffrey Jackson, R. and Neal, L.J., 2016. Building successful leadership coaching relationships: Examining impact of matching criteria in a leadership coaching program. Journal of Management Development, 29(10), pp.914-931.

Crum, K.S. and Sherman, W.H., 2013. Facilitating high achievement: High school principals' reflections on their successful leadership practices. Journal of educational administration, 46(5), pp.562-580.

Day*, C., 2014. The passion of successful leadership. School leadership & management, 24(4), pp.425-437.

Fui-Hoon Nah, F., Lee-Shang Lau, J. and Kuang, J., 2014. Critical factors for successful implementation of enterprise systems. Business process management journal, 7(3), pp.285-296.

Gutiérrez, N.L., Hilborn, R. and Defeo, O., 2012. Leadership, social capital and incentives promote successful fisheries. Nature, 470(7334), pp.386-389.

Guzmán, N., 2017. Leadership for successful inclusive schools: A study of principal behaviours. Journal of educational administration, 35(5), pp.439-450.

Howell, J.M. and Avolio, B.J., 2013. Transformational leadership, transactional leadership, locus of control, and support for innovation: Key predictors of consolidated-business-unit performance. Journal of applied psychology, 78(6), p.891.

Hoy, W.K. and Smith, P.A., 2017. Influence: a key to successful leadership. International journal of educational management, 21(2), pp.158-167.

Leithwood, K., 2015. Understanding successful principal leadership: progress on a broken front. Journal of educational administration, 43(6), pp.619-629.

Nixon, P., Harrington, M. and Parker, D., 2012. Leadership performance is significant to project success or failure: a critical analysis. International Journal of productivity and performance management, 61(2), pp.204-216.

Pinto, J.K. and Slevin, D.P., 2013, June. Critical success factors across the project life cycle. Project Management Institute.

Sammons, P., 2015. Key characteristics of effective schools: A review of school effectiveness research. B & MBC Distribution Services, 9 Headlands Business Park, Ringwood, Hants BH24 3PB, England, United Kingdom.

Sarker, S. and Lee, A.S., 2013. Using a case study to test the role of three key social enablers in ERP implementation. Information & Management, 40(8), pp.813-829.

Wellins, R.S., 2015. Empowered teams: Creating self-directed work groups that improve quality, productivity, and participation. Jossey-Bass Inc., 350 Sansome Street, San Francisco, CA 94104-1310.


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