Dial Food App
Platform
This application is intended to run on android platform. Android is an open source OS that we can easily customize to whatever features we want to achieve. Another advantage of android operating system is the domination at the market with market share of around 78 percent, these will assure us that indeed we are going to be available to various clients and restaurants who will implement these application
About the App
This is an app to help restaurants to sell food online, it will help widen their markets and be in a position to make huge profits. The application will provide restaurant owners a platform to sell their food online and even deliver to client’s location. Customers will have a variety of restaurants to choose from a variety of menu as well as a choice to make special request for favorite food in their favorite restaurant. They will just be in a position to order from the office and wait for a knock hence enhances their convenience at work.
Core Features of the App
- Any customer who has downloaded the application onto their phones and place the order for the meal they wish to be delivered to them.
- The hotel specifies to the customer what they can deliver and if the customer is not comfortable they can reject the offer, also the hotel can reject customers offer if they cannot deliver the menu the customer wanted.
- Once the order is placed, location details are sent to the delivering agent and they deliver the food to the client.
- The delivery guy, will use the app to know exact location of the client and deliver the food, payment will be handled by the fast food app provider then deduct their commission and then pay respective restaurants based on their sales.
- The customer can rate the hotel; also the hotel can rate their customers.
Technology
Geo-location for identifying device location
The fast food delivery app needs to use location identification software so as to locate the location of the customer ordering for the food. We will use the core location framework to plan on delivery location and send location to the server, these framework lets the app define the geographic region and to keep track of device movement. To implement this we choose the Google Location APIs because they are readily available, and Google maps android API for routes and direction.
Push Notifications and SMS.
Once you place your order for the food, the user will receive several notifications: when your order is verified and accepted, when the food has been dispatched and when the food arrives at your location. The notifications are also important on notifying the customer on pricing and changes in the system, also I will update the customer when there is fluctuation in pricing, a new menu or commodity is added and when there is a promotion in the food stores so that the users can take advantage of the available offers. To implement the messaging system we are going to use the Google Cloud Messaging for push notifications support, the reason for choosing Google Cloud Messaging is because the service allows monitoring of the delivery of the notifications.
Payment Integration
Fast food app we can support pay via debit cards, credit card and when there is an offer we use promo code, cashless payments is so important since it removes human-to-human transfer of cash. We are supposed to follow all the policies associated with use of the credit /debit cards. We can also integrate PayPal system so that customers with accounts can make payments directly from their accounts.
With payment of the food delivery we can also implement a case where we surprise someone for a food as gift, like a boyfriend buying food for their girlfriends without them knowing, when such idea is implemented many clients will love the app and will be so curious to use the service and they can be surprising their partners with such gifts hence making the use of these app fun also.
Target Market/Audience
Dial Food app creates value to all those clients who are not able to cook food and want a quick meal to bite as they undergo their daily chores. It also targets those clients who wish to order special meals they enjoy best and are not in a position to cook and on special occasion, also when visitors surprises you a visit, no need to waste time dial food app and order for food, as you engage the visitors in a talk meanwhile the food will be on the way coming to you. The market is big it is for the company owning the app to ensure that the orders made by clients are of good quality and are on time by checking on the ratings both from customer and from the restaurants end
Monetization
In terms of monetization we are going to get our revenue from commission based from the stores that have implemented to use these service for food delivery, since we are the company to also implements payments we will be deducting like 5 percent of every sales made by each hotel from sales to customers.
The money will be used to pay our employees as well as use for company use; such as marketing and software development and what will remain after all the expenses are covered becomes the profit for the company, which we can use make research to improve further on the application and make it more widely used.
Competitor Analysis
The apps in the market are specifically made for a certain restaurant for order and delivery, also their apps deals with a single item like pizza delivery another may be burger for a different restaurant. For our app we are dealing with several hotels that are welcomed to join our app and become members we drive customers to them and once they make sales we pay them since we are the ones handling payment.
Incorporating several restaurants and allowing the restaurants to sell all kind of foods to their customers as long as they can deliver is what makes us unique, we provide the app and the logistic means, its for the specific restaurant to register with us and be a member and that’s when they can start selling pizza all over. Another advantage is that we are not restricted in terms of hotels in one location, any hotel in the world can join our service and we will provide the platform hence making food industry business interesting and easy for those who are busy and want to enjoy their meals in their premises.
Completion Time
This application is expected to be out in 2 weeks and we will provide video tutorials on how to use the app, also we will have a support website and contacts so that when the user needs updates or has queries van feel free contact the company support.
References:
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Dickey, M. (2017). Here Are Five Things Uber Did To Beat Lyft Before It Even Had A Chance To Compete. [online] Business Insider. Available at: https://www.businessinsider.com/how-uber-is-beating-the-competition-2014-7?IR=T [Accessed 24 Apr. 2017].
Juggernaut- Powering On Demand Apps. (2017). Uber Business Model Canvas: Know what led to Uber's success - Juggernaut- Powering On Demand Apps. [online] Available at: https://nextjuggernaut.com/blog/uber-business-model-canvas-what-led-to-uber-success/ [Accessed 24 Apr. 2017].
Medium. (2017). Uber Underlying Technologies and How It Actually Works. [online] Available at: https://medium.com/yalantis-mobile/uber-underlying-technologies-and-how-it-actually-works-526f55b37c6f [Accessed 24 Apr. 2017].
