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SWOT and Pestle are closely related approaches to conduct the analysis of the business. Pestle stands for political, economic, legal, technological and environmental. SWOT stands for strengths, weakness, opportunities, and threats to the business. It helps the organization to take correct decisions so that the goals and objectives can be attained in an effective manner. SWOT and Pestle of Apple Company are discussed below:
The company is considered as a leading innovator among electronics brands. Apple is one of the largest brands that have a large market share. The company is present globally that gives impact on the competitors. Apple is considered as a leader in both domestic and international market.
The weakness of the company is that it offers high price products to the consumers. There are many products that are incompatible with the accessories and third-party software. If the customer takes the decision to purchase an Apple product, then he or she has to continue with the Apple only.
There are many opportunities that exist in the market. The company is giving emphasis on transforming its Mac platform into a digital hub. This platform will give success and also retain customers in an effective manner. Apple has goodwill in the market for offering high-quality products. The products that are offered by the company are well received and also have a build in purchasing base.
The competition level is enhancing day by day. It is seen that the market related to sale, manufacture, portable devices is highly competitive. The major threat to the company is related to the strong competition in the market (Khan, Alam and Alam, 2015).
The sales of the company come from the countries other than America. Apple manufactures many parts outside the U.S like in china, cork, and Korea. The company can be influenced by the bad international relations or by war.
National growth rate can give direct influence on the company. It also determines the sales and also the demand for the products in the industry.
The requirements and wants of the company customer base keep on changing. People use the products more for entertainment. This factor gives a positive impact on the company, as it is evaluated that the company is considered as a "King of technology".
Apple is one of the top companies that provide innovative products to the customers. It gives a positive outcome in the profitability level.
The company gives the commitment to protect the environment. Apple is the manufacturer of the most energy-efficient computers in the world.
When the new product is launched in the market the laws are taken into consideration. Consumer protection and employment laws give a great influence on the company (Anton, 2015).
So, SWOT and Pestle give great influence on the decision-making process of the company. The decisions that are taken into consideration by the company are done by analyzing the market in a proper manner.
Relationship between SWOT and PESTLE
Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces, Diamond, pestel, and swot Analysis.
Khan, U.A., Alam, M.N. and Alam, S., 2015. A Critical Analysis of Internal and External Environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), pp.955-961.
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