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L89 International Hospitality Management

tag 0 Download 13 Pages / 3,076 Words tag 15-03-2021
  • Course Code: L89
  • University: Edith Cowan University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Research a large, international hotel or resort organisation with multiple properties. Ensure a focus on ownership structures, brand characteristics and markets.
1.Present a profile of the organisation as it exists today, using images, graphics and/or media where appropriate. At a minimum, your profile should include information about the brand description, ownership/management structure, star ratings, number and location of properties, key target market(s), style of properties, category of property (e.g. boutique hotels, resorts).  
2.Trace the organisation’s development from its earliest origins to the present day. Indicate how the evolution of the organisation changed the inter-departmental relationships of the hotel in the context of improving efficiencies (for instance, have departments merged, become obsolete or taken on new functions due to changes in technology or other factors?).  Present this part of your assessment in the form of a timeline (chronology). Be as creative as you like in how you present the timeline – use text, images, narration, web links, audio and/or video.   
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Total 13 pages

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