Ethical dilemma is referred as moral dilemma that helps in creating a situation in which there is need of making a choice between the two options but neither of the options is helpful enough in resolving the situation is an ethically acceptable way (Alhabash et al., 2014).
The paper reflects on the case study “Law proposed against uploading violent images on the internet” in order to analyze the case study from various perspective of ethical theories that are deontology, utilitarianism, virtue and contract.
About the incident
The paper reflects on a scenario “Law proposed against uploading violent images on the internet”. According to the government of South Australia, posting violent pictures or degrading posts on the internet is considered as one of the serious offence. Attroney General stated that legislation has been proposed against this type of Act, which would be first of its kind in the history of Australia (Law proposed against uploading violent images on the internet, 2017). It is analyzed that if a person knowingly post some degrading or humiliating videos, posts as well as pictures of some other individual without having their consent then it will be considered as an offence as per the proposed legislation. According to, Rau, this act was generally designed in order to tackle thugs against the people who filmed assaults and then post them publicly on the internet.
The move was generally followed after a viral video was uploaded in the You Tube, which reflects that a student in a school ground tournament another boy of the school and then being picked up, and then thrown violently on the playground by the victim. The government of Australia wants to resolve the problems that generally occur due to the violent as well as humiliating acts, which are posted on the internet as a video or image (Vogelbacker et al., 2014). The behavior is considered very much disturbing, it creates huge impact on the victims, and therefore the creators of this videos or images must be the subject of severe penalties, including appropriate jail sentences. The government clarifies that if an individual is found guilty due to any of the associated act then the consequences will be severe. According to Mr. Rau, only the legitimate purpose of capturing images, videos will be granted (Alhabash et al., 2014).The proposed law will charge any person who is found guilty in the procedure of filming as well as publishing the images.
Utilitarianism is referred as an ethical theory, which generally assists in stating that the appropriate action is considered the one, which helps in enhancing the utility. According to the ethical theory of utilitarianism, the government of Australia helps in elaborating the importance of the law that is mainly proposed against uploading violent images on the internet. The legislation that is proposed by the government against this law is considered very much effective in avoiding problems that generally occur due to humiliating or degrading images as well as videos on the internet (Cho, Huh & Faber, 2014). The effective measure by the government not also helps in avoiding the problems that occur due to these types of act but also assists in tackle thugs against the people who filmed assaults and then posts them on the internet. The legislation proposed that if any individual were found guilty of posting humiliating or degrading picture and images on the internet of another person without their consent then they would be punished severely (Joyce and Harwood, 2014). Thus, the decision that is taken by the government is quite effective in beating the problem that occur due to improper post as well as images on the internet.
The ethical theory of deontology helps in stating the morality of a particular action that is dependent on some of the specific rules (Botha & Reyneke, 2013). As per the ethical theory of deontology, the action, which is taken by the government, is very much ethical and it helps in resolving the severe issues that arises due to posting humiliating as well as degrading pictures as well as videos on the internet. It is analyzed that the move was generally taken after a viral video was uploaded in the internet that reflects that a student tournament another student in the school playground after then the student was thrown violently on the playground by the victim, which may create bad and humiliating impact on the student (Botha, 2014). In order to resolve these types of problems, the legislation that is proposed by the government is considered ethical as well as effective. It helps in tackling thugs against the people who filmed assaults and then post them publicly on the internet.
The ethical theory of virtue helps in emphasizing important feature of an individual as one of the key element of ethical thinking rather depending on various rules as well as on various consequences (Scott, 2015). According to the theory of virtue, the government proposed a legislation that states that if an individual is found guilty of uploading degrading or humiliating images as well as videos of another individual on the internet then they will be penalized. According to, Rau, this act was generally designed in order to tackle thugs against the people who filmed assaults and then post them publicly on the internet (May et al., 2014). He also stated that only the legitimate purpose of capturing images, videos would be granted by the government. These actions are generally considered to effective in minimizing the problems that generally occur due to degrading or humiliating images as well as videos on the internet.
The ethical theory of contract states that different questions will be raised by the society about the proposed legislation (Huang et al., 2013). As per the theory of contract, the people who engage in uploading humiliating or degrading videos or images will be punished and legislation was proposed. This raises number of question before the society, which includes if people unknowingly upload any type of humiliating or degrading images then what will be the results. However, according to Mr. Rau, only the legitimate purpose of capturing images, videos will be granted
There are number of recommendations that are helpful in resolving this types of activities. The recommendations include:
Strict rules as well as legislation: Proper rules as well as legislation must be present in order to punish as well as penalize the person who is accused of the offence.
Uploading videos or capturing degrading images must be avoided: Uploading or capturing degrading images as well as videos must be avoided so that these types of problems must be resolved appropriately.
Humiliating videos or pictures must not be uploaded against the consent of the person: The videos or pictures must be uploaded as per the person who is associated with it. Uploading images or videos against their will is considered as one of the serious offence.
Creating awareness: The people must be aware so that another person does not get the opportunity to capture any humiliating or degrading images as well as videos.
It can be concluded from the entire assignment, that proper legislation is proposed in order to resolve the problem that generally arises due to degrading or humiliating images on the internet. The legislation that was proposed also helps in tackling thugs against the people who filmed assaults and then post them publicly on the internet. The paper also illustrates several recommendations for minimizing the issues.
Alhabash, S., McAlister, A. R., Lou, C., & Hagerstrom, A. (2015). From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship between Message Evaluations and Offline Behavioral Intentions. Journal of Interactive Advertising, 15(2), 82-96.
Botha, E. (2014). A means to an end: Using political satire to go viral. Public Relations Review, 40(2), 363-374.
Botha, E., & Reyneke, M. (2013). To share or not to share: the role of content and emotion in viral marketing. Journal of Public Affairs, 13(2), 160-171.
Cho, S., Huh, J., & Faber, R. J. (2014). The influence of sender trust and advertiser trust on multistage effects of viral advertising. Journal of advertising, 43(1), 100-114.
Huang, J., Su, S., Zhou, L., & Liu, X. (2013). Attitude toward the viral ad: Expanding traditional advertising models to interactive advertising. Journal of Interactive Marketing, 27(1), 36-46.
Joyce, N. and Harwood, J., 2014. Context and identification in persuasive mass communication. Journal of Media Psychology.
Law proposed against uploading violent images on the internet. (2017). The Sydney Morning Herald. Retrieved 6 May 2017, from https://www.smh.com.au/technology/technology-news/law-proposed-against-uploading-violent--images-on-the-internet-20110316-1bwye.html
May, M. T., Gompels, M., Delpech, V., Porter, K., Orkin, C., Kegg, S., ... & Chadwick, D. (2014). Impact on life expectancy of HIV-1 positive individuals of CD4+ cell count and viral load response to antiretroviral therapy. Aids, 28(8), 1193-1202.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Vogelbacker, K., Dillahunt, X., & McCollum, D. (2014). The path from new to viral: Understanding what makes videos go viral. iConference 2014 Proceedings.
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