Behavioral changes can affect the environmental circle and the idea of sustainable development may be harmed for that (Holden, Linnerud, & Banister, 2017). If the balance of sustainability becomes unparallel, there will be an environmental degradation takes effect. There are various theories that can point out how the behavioral changes be stopped. They are:
This approach helps to reduce the rate of home energy and helps to increase awareness regarding energy related issues.
This approach has created little effect on the behavioral changes. There is no relation present in between the behavior and this approach.
Economic self-interest approach:
This approach helps to evaluate an individual his choice systematically. This approach emphasized on the financial condition of the individual that related to the sustainable activities.
This approach is costly in nature and it is sort of impossible for the common people to adopt this.
Community-based social marketing:
This is a pragmatic approach towards the promotion of behavior changing (Jones, 2017). It consists of various rules that help this approach to become a more attractive theory regarding the sustainable development. According to this approach, it is important to select the behavior carefully and the obstacles regarding the same must be identified. It is important to chalk out a strategy to deal with those behaviors. An evaluation is necessary in this regard. It is a very necessary thing for the protection of environment to evaluate the program that could create impact on the sustainable development.
This approach sometime leads to discrimination between the communities which results in clashes between the communities and disturbs the environment.
Holden, E., Linnerud, K., & Banister, D. (2017). The imperatives of sustainable development. Sustainable Development, 25(3), 213-226.
Jones, S. C. (2017). Our Community Doesn’t Support Underage Drinking: Development, Implementation and Evaluation of a Community-Based Social Marketing Program—An Abstract. In Marketing at the Confluence between Entertainment and Analytics (pp. 543-544). Springer, Cham.