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LB5230 Managing Strategic Resources And Operations

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Question:

This is a generic tour of the paper making process produced by the Wisconsin Paper Council.  The tour encompasses the five-step paper making process including forestry, debarking, pulp preparation, paper formation, and finishing.  Each step is described on a separate page with text and nice color drawings.  The paper manufactured in this process is in rolls that are subsequently shipped to other customers downstream in the supply chain.  Identify a final product and customer for which paper is used and describe the supply chain beginning with the paper making process.

Paper making has a relatively straightforward supply chain. What other products besides wood are used in the process; i.e., what are the suppliers to the paper making process

Discuss the transportation, distribution and shipping problems that might exist with a paper manufacturer

Identify the procurement, production and distribution links for the paper making supply chain and discuss how information technology might be used to bind these links.

What modes of transportation might be used in the paper making supply chain

What measures of supply chain performance do you think could be used in paper making

These sites provide written descriptions and photo tours of the steps involved in manufacturing coffee, which is a global process.  The first site includes links to separate pages identified as “Bean to Cup,” “Manufacturing,” and “Coffee Trade.”  The second site includes pages on how coffee is grown and processed and a photo tour of the roasting process at Peets Coffee.  The third site describes the production of coffee “pods” at green Mountain Coffee Roasters.  A separate reference that might prove useful in looking at the coffee supply chain is a Business Week article from November 20, 2000 (pp. 112-115), titled “Logistics Gets a Little Respect,” that has an example of the coffee supply chain.   

Referring to the page links at these sites mentioned above, write an overall description of the coffee manufacturing supply chain, from coffee growing to final sales at the grocery store or a place like Green Mountain Coffee or Starbucks.

Identify points along the coffee supply chain where you think the bullwhip effect might be encountered.

Discuss the role forecasting and inventory management might have in the coffee supply chain.

Discuss what global factors or conditions might cause difficulties in supply chain management for coffee manufacturing.

What supply chain enablers do you think would be particularly effective in managing the supply chain for coffee production.

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