$20 Bonus + 25% OFF +
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


Describe about facing a critical challenge from its competitors of Style co?


Executive summary

Heading back to a decade from now, it is seen that for businesses it was necessary to possess own websites for their customers to know more about things such as the location of stores, timing, return policy to name a few. Fast forwarding to the present or ten years ahead, bearing a website is not the only relevant requirement anymore, but having a website which serves as an alternative for selling a company's products or services is way more important. And, that is exactly the reason for Style Co to need its own, unique e-commerce website. A paper has been presented here as a project charter which shall highlight the high quality plan to make this dream website a successful one in the near future.

Purpose of the Project

The primary objective of the project is to design and develop an exclusive website for Style Co., which are a fascinating company in the clothing segment. It's going to involve the much needed critical activity revolving around website design and development starting with the requirement analysis and the user acceptance of a fully ready to use website. The main motto behind developing such a website is to allow Style Co. to totally meet the increasing demands of the customers coming through internet. Hence, it will not just be serving the customers connected to internet, instead simultaneously stepping into the era of the ample opportunities and receive the market share that has been rising considerably. At present, time is conducive with the trend in the world of ecommerce and therefore also with the alluring opportunities and demand of the online clothing; the main purpose of creating a website once created, the company shall not have the opportunity to transform with the advancement in technology and invading yet another new market.


Business Needs

The website has been developed for permitting Style Co, a super stylish clothing company for exploring new possibilities in the world of e-commerce. After the development, this website is going to be handed over to a client only when it is absolutely ready to use and functional. Front-end is used mainly by the end-users while the backend is used by operators of Style Co. The website is going to further facilitate the lists of products, process payments and manage the contents of the most talked about website.

Business Objectives

The business objectives of this project are found to be in a direct alignment with the company’s strategy of improving sales and increasing the customer outreach. The organization shall be able to increase the number of customer on entering a totally new market which gets push from the advancement of platform of internet. In addition, it will offer the company the chance of reaching the untouched areas when it is virtually working full time. When a company, enter the world of online business, it automatically increases the number of customers by 20 per cent thus the market share is bound to increase. This shall enable decrease in marketing cost by as much as 40% by reaching to larger customers across the world. An increase of 30% sales can be estimated.  The company will be able to retain customers by implementing customer friendly approaches.

Project Description

The planed website shall provide a robust platform which will provide Style Co. a golden opportunity to foray the e-commerce market. The developments of the website will be utilized to provide a simple and easy to use interface to the esteemed customers at the same time to the system administrators.


Project Objective

  • Developing the listing of products online which will act as the product catalog, with the facility of processing payments for any ordered product in about 10 days makes a website more attractive. It indicates that the company is gradually transforming to be an e-retailer.

  • Development of a functionality of enlisting a details of products within 20 days, development of the functionality for informing the customers about the products and the designs within about just 5 days along with the functionality for offering discounts, deals as well as rewards to the customers within the next ten days.

  • Development of the functionality for studying the behavioral pattern of the varied customers who are visiting the website. This will enable to identify the market trends

Success criteria

Following are the success criteria:

  • Availability of the necessary resources whenever demanded.

  • Objectives and requirements of the project are crystal clear to the whole working team

  • The project is periodically monitored with respect to its progress etc. i.e. quality check and Gantt chart.

  • A mature management process which are capable to do any change in scope.


A project has to meet the requirements for attaining success:

  • A website must be well tested under different conditions and performances prior to its deployment.

  • A website must also undergo a user-acceptance test before the final delivery.


The constraints that might impact the project are as follows:

  • Time - A website must be completed definitely within the given time otherwise a project will require to hire some new resources as a result the budget may increase beyond the acceptable limits.

  • Budget - A website must be completed in its given budget otherwise a project might feel the need to approach the sponsors for an additional budget.

  • Resources - A project ought to bear skilled and absolutely committed resources. Moreover, the resources must be readily whenever (PMI, 2010).

  • Coding standard – The website need to be developed keeping the specification as per the specified standards and it should use the licensed software and technologies.


  • The Budget along with the allied marketing activities is not in the scopes of this current project.

  • The artifacts should get a sign off within four days to expedite completion of the project within stimulated time.

  • The skilled human resources are available for the project-off.

  • The tools are readily available to design and develop the website.

Preliminary Scope

The scopes of this development include the design and coding along with the testing of the functional website of Style Co. Project team will maintained the hardware and software. The website is going to be functional within the mentioned deadline (Schwalbe, 2013). Project manager will manage the project funding.  The project will be closed after submitting report and final testing. The installation of the IT infrastructure is not within the scope of this project

Project resources

Project manager

· Develops the proposed Plan

· Acquires necessary resources

· leads and manages the kick off meeting

QA/ Testing Engineer

· Analyses and understands the documents related to BRS

· Tests the system with respect to the compliance and plan

· Documents and reports if any discrepancy or change is

· Participates in the process of Peer reviewing, ensure  QA standards

Design manager

· monitoring the quality of work

· Ensures team has correct working environment and they are equipped with necessary tools and specifications.

· Look after design standards and consultation

Senior Developer

· Integrate the project module wise

· Look after payment processing process

· Also responsible for designing and developing the encryption algorithm

Database Admin

· Responsible for installation of database as per the requirements

· Also responsible for creating required database, views and tables

· Responsible for the backup and recovery of data

· Responsible for creating user accounts and is also responsible for database security

Risk management

Following are some of the risks factor:

Type of Risk




Contingency Method

Insufficient job details/description

Lack skill set



Review by the experts

Improper allocation of resources

Lack of the minimum number of resources



Hire resources from the other similar projects


delay in the hiring process

Resources were  taken before the initiation of the project



Decrease the frequency of hiring


Disapproval or disagreement of  client

Difference in thoughts of client and requirements



Arrange ad hoc or periodic  meeting with the client

Discrepancy in identification of the  requirements related to the project

Mismatch between the client and project requirements



Review through the  external expert

Loss of important documents

Technical failure



Available IT techniques for  recovering

Loss/resignation of key programmer

Left the job



Hire another competent programmer

Summary of the Milestone Schedule



Project initialization

Project approval by CEO sounds abrupt without initial planning, without knowing the scope, the aims and objectives of the core team.

Project Planning

The WBS and the final plan for the project need confirmation by the CEO. Without an approval, the project cannot begin.

Finalizing the Project requirements

Requirements that have already been approved by the Sponsor once have been finalized; further processing can thus be started without hesitation.

Finalize the Project training program

The Project training plan must be given a green signal by the Sponsor. Until and unless the training plan has not been approved, the whole team will be unsure about the issue of how clients can use it without difficulty.

Finalize the Project Design

The CIO to make coding possible fruitfully must approve the final design, it must be remembered that the design needs to be confirmed first.

Project prototype

A total finished prototype is to be approved by a client. To reach the target of delivering high quality content for a website, the prototype is the fundamental requirement to keep the client in sync.


The Project has to be finalized and the database must be approved by CIO- any client is not going to store their data and thus will fail to make their shopping predictions.

Project code

A system implemented by Project code is yet another thing that must be approved by the CIO before the final delivery, the additional requirement is that the website should be coded without its client will not get the key deliverable.

Project code must be pre-tested and resolved

The tested system to be approved by the CEO has to deliver a website free of bugs.


Demo ought to be approved by the CEO to receive the final approval.



Name of the Task


Website development


   Project Kick start


      Analyze current system


      Creation of the Project charter


      Approve charter






      Creation of the scope and statement


      Finalizing project team


      Finalizing Project Plan


      Approval of the  project plan




      Finalize domain name


      Finalize marketing strategies


      Site maintenance


      Evaluate Web Design Methods


      Choose web design method


      Creation of wireframes


      Competitive analysis


      Finalize content requirements


      Create information architecture


      Finalize navigation scheme


      Design the contents


      Create visual design




      Finalize code document


      Select IDE


      Create user-interface-design


      Create database model


      Testing at unit level


      Bug Fixing




      Create testing environment


      Create test plan


      Perform user acceptance testing




      Creation of hosting and website agreement


      Integration of applications


      Finalizing the operations



         Creation of End User Documents

         Creation of system admin documents

         Disaster Recovery


   User Training

Communication plan






Initiation of meeting


Gathering information for the given plan

Before the project initiates


Distribution of the kick start plan


Alerting the stakeholders regarding the project scope

Before meeting is kick-started


Project kick-off


Communicating plans as well as responsibilities to the stakeholders

As and when the Project starts


Team meetings

The Project team as well as the meetings among the sub-teams, technical team and actual functional teams

To review the generalized plans

Will be scheduled regularly


Post project review

Stakeholders, Sponsors and Project managers

Identifying improvements, taking down the lessons learnt and reviewing accomplishments

At the end of the project

Meeting or report





What do we

need from





Project manager

Assign work to team and monitor them


Avoid conflicts among team members and meet deadline


Project sponsor

Provide required funds


Commitment in providing required funds


Project Team

Provide completed task on time


Coordinate with each other

Status meetings

Lesson learnt

Following are lessons learnt from the implementation of project:

  • Resources form the critical aspect of a project development. However, they are required to be monitored from regular basis.

  • Milestones should be meeting on time and within the assigned deadlines.

  • Project should be monitored to avoid any chance of deadline slippage and corresponding increase in budget.


Burgenson, A.L. Risk Assessment and Management, [Online], Available: https://www.asq509.org/ht/a/GetDocumentAction/id/26024

Duncan, W. R. A guide to Project Management Body of Knowledge.

Feitelson, D. (n.d.). Lifecycle Models: Waterfall / Spiral / EVO. Retrieved from https://www.cs.huji.ac.il/~feit/sem/se11/2-lifecycles.pdf

Gulla, J. (2012, Feb). Seven Reasons IT Projects Fail. Retrieved from https://www.ibmsystemsmag.com: https://www.ibmsystemsmag.com/power/Systems-Management/Workload-Management/project_pitfalls/?page=2

Hamilton, G. (n.d.). Risk management and project management go hand in hand. Retrieved from https://www.cio.com.au: https://www.cio.com.au/article/385084/risk_management_project_management_go_hand_hand/

HubPages. (n.d.). Project Management Time & Cost Estimation Techniques: An Overview. Retrieved from https://hubpages.com: https://hubpages.com/hub/Project-Management-Time-Cost-Estimation-Techniques-An-Overview

Nix Project Management Online (2014) Nix Project Management. Available: www.nix.net.au/

PMI. (2010). A guide to the project management body of knowledge (PMBOK® guide). USA.



MyAssignmenthelp.com boasts a pool of 3000+ experts from different backgrounds, who are solely dedicated to providing premier quality assignment help. Due to the diversity in our expert team, we are capable of providing academic assistance in more than 100 subjects. Some of our popular services include math assignment help, economic assignment help, accounting assignment help, statistics assignment help, law assignment help and more at a reasonable price.

Most Downloaded Sample Of Management

Toulin Method Of Argumentation

Download : 289 | Page : 1

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Consumer Behavior Assignment

Download : 211 | Pages : 9

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Internet Marketing Plan For River Island

Download : 371 | Pages : 13

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Strategic Role Of HR In Mergers & Acquisitions

Download : 330 | Pages : 9

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Relationship Between Knowledge Management, Organization Learning And HRM

Download : 363 | Pages : 7

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

Read More arrow Tags: Australia Arlington Management University of New South Wales 
Free plagiarism check online Free plagiarism check online on mobile
Have any Query?