country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Loyality Programs: Management

tag 113 Downloads6 Pages / 1,352 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

What is the main purpose of Loyality Programs?

 

Answer:

Introduction:

A successful and competitive company can be prosperous and hold a high business impact in the market by keeping the customers loyalty intact (Rust, R. T. & Oliver, R. L. (2000). Many of the business companies present in the markets have started to mainly focus on the present customers and how to keep them permanently by using different types of customer loyalty programs and also making use of the fully developed loyalty stimulation tools that results in a strong and effective method to strengthen the relationship between the company and the customers, be able to identify the most popular and in demand sale product amongst the customers, know how to best evaluate or choose the best selling price and also increase the profits and sales of the company. Therefore the main problem of this journal is concerned with the need to generalize the customer’s loyalty programs, develop and control the scientific literature and also to analyze the two big retailing nets in Tesco and Lithuania. The common strategy used by the company is the customer relationship management that only concentrates on the creation of the long lasting and strong relations with the customers that is retained for a long period of time in the company. Hence the company uses the loyalty programs for making an effective method of developing these types of relations with the customers. Many studies have shown that the present customers are more divergent, intelligent and demanding in nature and this results in them having greater levels of expectations from the sellers as their wants are higher than their needs. Therefore the company keeps these expectations of the customers in mind and hence has started to create many different loyalty programs so as to attract and maintain their customers. Although these loyalty programs give a lot of advantages to the company still they face a lot difficulty in estimating whether these loyalty programs operate effectively and how much knowledge the company has about these loyalty programs and regarding their customers’ needs (Teng, L. & Laroche, M. (2006). Thus the loyalty programs are not the only tool to solve the business problems as they need to be properly prepared for the tasks. The company used many Research methods such as the systemic and comparable analysis of scientific literature and also the case analysis.  Planning and implementation of loyalty program is also a tough process so it has to be organized, observed and evaluated thoroughly.

The main purpose of the loyalty programs is to frequently allow the customers to buy the products as they would know them well and this in turn would save a lot of time and energy of the company (Reichheld, F. (2001). There is a lot of difference between the loyal customer and the level of the inertia of the customer’s involvement.  The researchers have presented many factors for controlling the company by developing the loyalty programs in terms of the identification of the threats and weaknesses deep analysis of the expectations of the customers and also the analysis of the loyalty programs at the beginning. This will further work successfully for controlling the activities of the company. But many other researchers stated that the purpose could be also categorized according to the stability of the customer’s relations. For instance they could expand the categories which offer different products from the suppliers and also by raising the levels of the purchases of the customers and their consumption of the products there could be an increase in the profit levels of the company.

The main hypothesis sates that in the stability purpose category they could help control and build the database of the customer usefully and also help in developing a closer and stronger connection between the customers and the products. But the purposes may keep changing even after the company has implemented these loyalty programs. And however the other additional programs are excluded in the formation of the loyalty programs but they tend to develop and control these programs. There are many types of loyalty programs that define the principles of the working of these programs such as the nearness, stimulation, association and discounts to constantly maintain the connections of the customers (Dovaliene, A. and R. Virvilaite (2008). There are many advantages of these loyalty programs such as the memberships of the company will be open to all types of the customers and every member gets the same discount although they may have few purchase records and they could feel comfortable because the companies do not use their personal information like their place of resident, names and the amount of purchases they have done (Berman, B. (2006). Hence sometimes these programs are not at all rewarding for the loyal behavior as it does not stimulate the process of repeat purchase. This repeat purchase happens only when the loyalty programs are implemented properly. Therefore the companies must aim at improving their relations with the customers and also try to do link everything to every customer. By satisfying the customers there can develop a long term relation and create real loyalty which further leads to the high profits of the company (Flyvbjerg, B (2006).

However many companies also develop specific databases and be very proficient in the gathering of the data so as to manage the communication with the customers. This data collected can be included in the databases and can also help in the development of new marketing strategies and services. The companies are also inclines to use this information about the customers and make the target of the groups (BagdonienÄ—, L et al (2007). Many used the method of case study to evaluate the loyalty programs. According to these there are many ways of doing the research that is related to the social sciences. Hence there are very limited amount of variables that have an in-depth and examination of the case study. They provide a systematic way of looking at events, collecting data, analyzing information, and reporting the results.

This study can be done of a single group that involves an in depth examination of an event as they provide a systematic way of perceiving these events, analyzing the information, reporting the result and also collecting the data. This may result in the better understanding of the event by the researcher and also look at the future in a more better and important way. Therefore the researchers often use this information technique to attain the best information about the customers and the case studies often reveal more information because they activate the basic workings of the situation that is studied.

 

Conclusion:

It can be concluded that many customers have been requesting for better loyalty programs and also to give them a better choice and option. However the needs of the customers are satisfied but yet they do not remain loyal always to one particular company The theoretical backgrounds of the article and later case study is based on scientific discussions and researches, committed to loyalty programs. The loyalty of the customers is gathered in the particular field where the competition is very intensive and also the theoretical backgrounds of the case studies is based mainly on the scientific researches that are committed to the loyalty programs (Humby, C et al (2007). Many companies also develop specific data gatherings to manage the communication with the customers in relation to the programs. These loyalty programs have a big impact on the companies and are used for the marketing strategies but however there is still a shortage as the time required for the implementation of these programs are of a very short duration.         

 

References

BagdonienÄ— L., &; JakštaitÄ— R. (2007). ‘Estimation of loyalty programmes from customers' point of view: cases of three retail store chains’, Inzinerine Ekonomika-Engineering Economics.

Berman, B. (2006). Developing an Effective Customer Loyalty Program, California Management Review.

Humby C., Hunt T. & Phillips T. (2007). “Scoring Points - How Tesco Continues to Win Customer Loyalty”, 2nd. ed., United Kingdom, Kogan

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Loyality Programs: Management. Retrieved from https://myassignmenthelp.com/free-samples/loyality-programs-management.

"Loyality Programs: Management." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/loyality-programs-management.

My Assignment Help (2016) Loyality Programs: Management [Online]. Available from: https://myassignmenthelp.com/free-samples/loyality-programs-management
[Accessed 05 July 2020].

My Assignment Help. 'Loyality Programs: Management' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/loyality-programs-management> accessed 05 July 2020.

My Assignment Help. Loyality Programs: Management [Internet]. My Assignment Help. 2016 [cited 05 July 2020]. Available from: https://myassignmenthelp.com/free-samples/loyality-programs-management.


With time, MyAssignmenthelp.com has become one of the best college essay writing services. Our all rounded services give students the confidence to overcome assignment related issues. Our services are fast enough to meet most urgent deadlines. We are capable of delivering fast essay writing services with the help of our specially designed provisions and writers' teams. Our urgent essay help services guarantee most rapid delivery of assignment solutions. Some of our most popular essay services are application essay help, exploratory essay help, literary review essay help and argumentative essay help.

Latest Management Samples

HI6026 Audit, Assurance And Compliance For Sustainable Sales In Food

Download : 0 | Pages : 12

Answer: Introduction “Woolworths Group” is recognized as one of the leading Australian data manufacturer with its operations in both New Zealand and Australia. The company is known for being the second largest in terms of its revenue ranking next to “Perth-based retail-focused conglomerate Wesfarmers”. The group is further identified for being the largest retail player in terms of “liquor retailer, hotel and gaming...

Read More arrow

7808ICT Information Security Management For Human Readable Security Features

Download : 0 | Pages : 8
  • Course Code: 7808ICT
  • University: Griffith University
  • Country: Australia

Answer: Introduction Smart card are termed as smart as they are integrated with a computer chip. Smart cards are devices that helps in identification of user and provide cost efficiency features [1]. Smart cards are used in various fields including health services, banking, telephone, employee ID, transport and physical access control. The security of users affect the trust of the user with the company or any other business organization.  ...

Read More arrow

PACC6008 Business Decision Making For Statistics And Graphical Representation

Download : 0 | Pages : 5
  • Course Code: PACC6008
  • University: Newcastle University
  • Country: United Kingdom

Answer: Question 1 The institute is interested in wages of US workers in 2018. Descriptive statistics and graphical representation of the variable Wages and Education is highlighted below (Foster, 2013). Numerical summary  Graphical representation  Comment Wage Level It is evident from the above computation that the mean hourly wage level is $25.62. Also, the shape of the graph would be asymmetric considering that high positive ...

Read More arrow Tags: Australia Sydney Management Master of Health Administration  University of Sydney 

MGT2HRM Human Resource Management For The Poor Safety Environment

Download : 0 | Pages : 10
  • Course Code: MGT2HRM
  • University: La Trobe University
  • Country: Australia

Answer: Introduction Antonsen (2017) stated that employees are the most valuable asset of an organization as they works for accomplishing the organizational goals. The staffs work hard for developing the products, representing the brand and fuel the success. Thomas and Galla (2013) furthermore highlighted that poor safety environment at the workplace resulted in high absenteeism, serious injuries and employee turnover rates. This report thus ...

Read More arrow Tags: Australia Melbourne Management Business Law University of Melbourne 

HRM 702 Employment Law System

Download : 0 | Pages : 10

Answer: Introduction Affirmative action is referred to the procedures undertaken with the aim of protecting the minority communities—especially the people of color, women, transgender, aboriginals and many more. The dawn of Affirmative Action in US was seen in the 1960s with the main motive to fight discrimination based on race and skin color, as well as discrimination based on sex and gender (Ma & Schapira, 2017). History of intole...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,355,831

Orders

4.9/5

Overall Rating

5,080

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2830 Order Completed

97% Response Time

Leroy Bicknell

MBA in Marketing

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

You have demonstrated a good understanding about the technical requirements of IoT. It would have been useful to have specific examples of IoT in use, for example in industrial settings such as a warehouse for supply chain operations or in hospitals ...

flag

User Id: 259199 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating

According to what with the request. Great work has been done. I will definitely ask again. Thank you very much.

flag

User Id: 409054 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating

The first assignment I received did not answer any questions and looked like someone who did not speak English had written it. I was so appalled , I have never felt more ripped off in my life. I ended up having to quickly do the assignment myself wit...

flag

User Id: 427879 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating

Under limited time, my research proposal was reasonably well writings. I really appreciate;)

flag

User Id: 436898 - 05 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?