The purpose of the report is to talk about the hospitality industry and the strategies it follow in order to establish well globally. The hotel’s name is Hilton company and it is stretching with time in worldwide. The report talks about how the Hilton hotel is flourishing by following certain marketing strategies. The strategies that are mentioned here are PESTEL, VRIO, VALUE CHAIN, PORTER’S FIVE FORCES , SWOT, ANSOFF, MCKINSEY AND SAF.
These are the vital strategies that framed out the importance of the Hilton’s position in the Market place. Despite having a global importance, Hilton still lacks certain valuable methods to identify the progress. It has a low market share along with a single owner. It has a low uniqueness and the reason it cannot bargain with the suppliers.
However, the firm has an established base with its good service providers and it is also successful in meeting the customer needs at most of the times. The availability of resources and its usages are significant for a market to beat its competitors. The major competitors of Hilton hotel is Marriot Hotel and both the hotels leading the line in terms of economic growth. Hilton hotel have also decided to open its branch in other parts of the world while working with its shareholders.
The shareholders earned profit from this growth in the level of both national and international. Hilton Hotel also at the same time innovated marketing strategy to award the customers with reward points so that they can come back for the services. The report concludes with the fact that Hilton hotel needs to overcome its shortages and must flourish more in the marketing strategy.
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