The key task is to identify the direction of a chosen company in the next ten years using a SWOT matrix. In the process answer the following three questions:
Question 1) What are the key threats and opportunities in the current environment of the company? What do your findings indicate about future innovation trends?
Question 2) What are the perceived strengths and weaknesses of the company? Based on your findings, discuss the competitive analysis of the company with an innovation perspective.
Question 3) Look systematically at the four cells in the matrix formed by these two sets of information. Identify the direction of the company in the next 10 years.