$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Management And American Based Company That Manufactures Motorcycles

tag 0 Download5 Pages 1,225 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss On American Based Company That Manufactures Motorcycles?




UM-Motorcycles, also known as United Motors, is an American based company that manufactures motorcycles. The company was formed by Octavio Villegas Llano in the early 2000s and has its headquarters based in Miami while its manufacturing facilities are located in China and Taiwan. UM-Motorcycles was founded in 1951 in Columbia.  The company has been expanding its business in the international market and has its business operations running in 25 nations with almost 1200 outlets at present.

UM-Motorcycles in India

The company has been expanding its business at a fast pace and a recent expansion of the company has been into the Indian market. The Indian market holds a lot of potential for two wheeler companies as it accounts for 78 percent of the total global two wheeler demand. The company entered the Indian market in 2016 by starting a 50:50 joint venture with Lohia Auto and invested around 100 crores INR to set up a manufacturing plant in Kashipur, Uttarakhand. The plant has a capacity of producing 5000 units in a month. The company is now operating under the name of UM Lohia in the Indian market and is rolling out two different variants of 280cc motorcycles – Renegade Commando and Renegade Sport S (UM motorcycle seeks entry into the Indian scooter market, 2016). The company has identified the potential that the Indian market has to offer for two wheeler companies and is planning to exponentially expand its business in India and its neighbouring countries by the end of 2019.

In an Auto Expo, where the company first showcased its two wheelers, the company was not able to grab the interest of the ultra-conscious Indian customers. It was only when the company announced the price of its cruiser bikes that it was able to spike the interest for its two wheelers in the Indian market. The company prices its products in a range that is affordable as per the Indian standards and is highly competitive as compared to the substitute products (Bawikar, 2016). The company has received a good response in the Indian market and is not planning to invest more resources so that it can start manufacturing engines for its two wheelers locally and reducing the prices even further (UM Motorcycles mulls manufacturing engines in India, 2016).  

UM Motorcycle market position in India

The Indian market has a lot of demand for two wheeler vehicles because of its rising population and increasing purchasing power of the customers. The Indian population is diverse and there is a lot of demand for two wheelers belonging to all sections. At present, two major players in the Indian market are Royal Enfield and Harley Davidson. Without a doubt, Harley Davidson outperforms its competitors in terms of design, quality and performance but then the price difference between a Harley Davidson two wheeler and a two wheeler by Royal Enfield is around 3 lakhs INR. Most of the Indian customers desire to own a Harley Davidson two wheeler but the high price of the products makes it difficult for the customers to afford it. Thus, the company is left with Royal Enfield as the only option when it comes to cruiser bikes. The ability of UM Motorcycles to offer cruiser motorcycles in a range that lies in between the two is a competitive advantage for the firm and the firm has already received around 4,000 orders from the Indian market. A major issue that the company might face in the Indian market is that companies like Bajaj, Hero and Honda have already taken a huge market share when it comes to entry level segment of two wheelers and the Indian customers are happy with the quality of products that these companies are offering. The company has been planning to double up its manufacturing capacity by the end of 2017 because of the rising demands of its products in the market. UM Lohia has also revealed that it will be introducing two different two wheeler products in the Indian market that would be priced below the price of 1 lakh INR, which will definitely help the company in outperforming its competitors in the Indian market. Thus, the company has a bright future in the Indian market and the company’s plan to invest additional resources to make the prices of its two wheelers even more cheap will have a huge impact on the Indian two wheeler market.

       The above chart shows the market share of different two wheeler companies in India during March 2016 (TeamBHP, 2016)


Impact of UM Motorcycles on Indian economy

The company has already been having a huge impact on the Indian two wheeler market and the Indian economy on the whole. The company has already invested around 100 crores in the Indian market to set up its plant and is planning to invest another 50 crores to set up a new plant that would allow the company to manufacture its engines and related parts locally rather than importing them from other foreign subsidiaries. The company has been expanding its operations in the Indian market at such a fast pace that at present, the company has around 71 dealerships in India spread across 50 cities and is planning to set up more dealerships to maximise its sales. This has definitely been having a huge impact on the Indian economy as with the foreign investment that the company is bringing into the country, there are more and more job opportunities opening up for the Indian employees in the plants that the company has set up and also in the dealerships that the company has started. Further, the growth of UM Motorcycles will also provide a boost to the Indian GDP because most of the Indian customer have a desire for premium and cruiser bikes but the demand for higher end or premium motorcycles has been restricted because of high prices. Once UM is able to come out with affordable premium and cruiser bikes, the demand for bikes will rise with a consequent rise in the production. Thus, the complete cycle will help in boosting up India’s GDP.  


UM motorcycles definitely has an obvious chance of grasping a large market share in India because of the ability of the company to satisfy the demands of the Indian customers by providing them with two wheelers that are competitive in terms of price, features as well as quality. The only thing that the company needs to keep in mind with respect to the Indian market is that the Indian customers are price conscious and also give a huge importance to product life and quality. Thus, by keeping the prices of the two wheelers steady and competitive and also by ensuring higher quality products, UM Motorcycles has a high chance of outperforming companies like Bajaj, Hero and Honda in the near future.



UM motorcycle seeks entry into the Indian scooter market. (2016, August 13). Retrieved April 26, 2017, from

Bawikar, P. (2016, July 23). UM Renegade cruisers are desirable, but they have a lot to live up to. Retrieved April 25, 2017, from

UM Motorcycles mulls manufacturing engines in India. (2016, September 22). Retrieved April 26, 2017, from

TeamBHP. (2016). March' 16 market share


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Management And American Based Company That Manufactures Motorcycles. Retrieved from

"Management And American Based Company That Manufactures Motorcycles." My Assignment Help, 2018,

My Assignment Help (2018) Management And American Based Company That Manufactures Motorcycles [Online]. Available from:
[Accessed 30 March 2020].

My Assignment Help. 'Management And American Based Company That Manufactures Motorcycles' (My Assignment Help, 2018) <> accessed 30 March 2020.

My Assignment Help. Management And American Based Company That Manufactures Motorcycles [Internet]. My Assignment Help. 2018 [cited 30 March 2020]. Available from:

At, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.

Latest Management Samples

UNCC300 Justice And Change In A Global World 2

Download : 0 | Pages : 7

Answer: Introduction Sexual harassment takes account of behaviours from glances and inappropriate comments, jokes majorly based on gender stereotypes to sexual assault and other acts of physical violence. The addition to the principle of human dignity in Catholic social teaching has been the notion of unity and solidarity. Moreover, the assurance of personal dignity positions on protections ensured by the society. According to Triana et al. (...

Read More arrow

MGMT2998 Business Strategy For Xiaomi, Apple Brands

Download : 0 | Pages : 2
  • Course Code: MGMT2998
  • University: Bow Valley College
  • Country: Canada

Answer: The Post The Fitbit is an accessory health device which is quite popular with respect to the fact that, health and fitness has become a premium industry. The Fitbit business started back in 2009 and gained utmost popularity in those days. The business model of the firm aims to provide a differentiated product to the different customers with various health data in return which can be useful in measuring the overall health and fitness a...

Read More arrow

MBA404 Consumer Behavior For Emotions, Wishes And Values

Download : 0 | Pages : 11

Answer: The selected product overview  L’Or`eal S.A is a France based personal care company the headquarter of which is located in Clichy, Hauts –de –Seine.  The company was founded by Eugene Schueller in the year 1909. The CEO of the company is Jean –Paul Agon and by the year 2017, the company has gathered revenues up to 4. 676 billion Euros.  It has been considered as one of the largest brands in the c...

Read More arrow

MAN302 Corporate Level Strategy And Framework

Download : 0 | Pages : 3

Answer: Introduction: Price water house coopers is a professional services provider, which is a multinational company networked with firms in more than 158 nations. The services provided by the company include capital markets, audit and assurance, financial counseling, financial solutions, improved decision making, and many more services to private and public clients (pwc, 2019). Diversification strategy  There are various types o...

Read More arrow Tags: Australia New South Wales Management University of New South Wales 

HC1021 Interpersonal And E-Communication Strategies

Download : 0 | Pages : 12

Answer: Introduction Communication can be defined as the exchange of information that takes place between a sender and a receiver (Habermas, 2015). With the emergence of technology, the process of sharing information has shifted from face- to- face interaction or paper work to the use of electronic media. Communication that takes place with the help of electronic media is known as electronic communication or e- communication. The term communi...

Read More arrow Tags: Australia Mortdale Management University of New South Wales 

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

755 Order Completed

95% Response Time

Douglas Cowley

Masters in Finance with Specialization in Audit

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

thank you guys i have not got grade but look vey good. you always doing good job. thank you again and again


User Id: 380549 - 30 Mar 2020


student rating student rating student rating student rating student rating

Amazing work done by the expert. Would love to give more work to this team. Attention to detail


User Id: 127429 - 30 Mar 2020


student rating student rating student rating student rating student rating

It was awesome and got desire score..I am very happy to work with them and I will work with them.


User Id: 349582 - 30 Mar 2020


student rating student rating student rating student rating student rating

I\'m okay with the work. Took time to answer my concerns and feedbacks. Delivered within the required timeframe


User Id: 382318 - 30 Mar 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?