The use of strategies is also done in branding because the companies will try to brand the entire experience of the customers rather than focusing on branding of the product. The employees that are on the frontline, which comprises of telemarketers and sales associates are comparatively, paid less who has the role of delivering the effectiveness of the brand. The efficient use of strategies help the organization in creating new business models, which further helps in shifting the hierarchies and the autonomous teams that are present in the organization. The managers at some point of time agree that the balance between the behavior within the organization is very important as it helps in running the company smoothly (Baker 2014).
The Boston Consulting Group helps the organizations in identifying the principles and the concepts that helps in decision-making at the managerial level with respect to the various issues, which may arise in the business.
In this video, it can be understood that the person has underlined the modern mystery that the person has encountered with the productivity level in whichever organizations he has worked in and the company had all the modern technological provisions. He further stated that the relationship of the employees with respect to the organization was very poor.
He went a step further and stated that the solutions that are available as remedies are called pillars according to Morieux. There are two ways in dealing with the problems; one is the hard way that is by changing or creating the structures of the organization. The other one is soft way, which is inclusive of the interpersonal traits and the sentiments of the employees. These pillars have become obsolete according to Morieux (Fullan 2015).
The organization has to be on the lookout of the newly available requirements that will help in new rules and responsibilities. There will be an increase in the cost within the organization without any real effect happening in the organization. This cost is compensated by the effort that is put by the employees on an extra basis (Vine 2016).
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Böös, E., 2014. Strategy shapers: A case study of leading strategy consultancies' views on strategy.
Fullan, M., 2015. Freedom to change: Four strategies to put your inner drive into overdrive. John Wiley & Sons.
Vine, N., 2016. How Can We Make This Happen?: Successful Change Through Incentives and Trust. Trenchant Books.
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