$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Management Communication Qantans Airlines

tag 0 Download5 Pages 1,247 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Management Communication Qantans Airlines.



Emergence of social media has provided a new dimension for the businesses for conducting all the requirements of the operational process. Organizations use social media tools to provide knowledge and encourage customers to take part on several initiatives (Ngai, Tao & Moon, 2015). Effective use of social media platforms has allowed organizations to increase popularity in the global market. However, it is also important for the organizations to identify effective strategies at appropriate time. Otherwise, it can create major adverse impact on the overall image of the organization, as it happens in the case Qantans Airlines. Selection of ineffective timing for promotional events has damaged the overall image of Qantas. The study will focus on identifying three prime problems of Qantas along with possible recommendations. 

Three main problems:

Qantas has experienced numerous challenges in performing all their activities associated with the business procedure. Firstly, Qantas have faced many challenges associated with the effective use of social media activities. For instance, Qantas one tweet on social media has created racist issues. However, Qantas have posted the picture with a different objective of encouraging Wallabies players. Still, the ineffective execution of the social media marketing strategy has created adverse impact on the overall image of the organization. Moreover, CEO of Qantas has also tweeted some aggressive message to the unions, which has affected the overall image of the union. It illustrated the fact that Qantas has not focused too much on enhancing the effectiveness of social media marketing strategies. Secondly, Qantas have selected wrong time for social media competition on Twitter, as majority of the customers are dissatisfied with the provided quality of services. The management has not focused on conducting market research to visualize the possibility of negative reaction within the contest. Thirdly, Qantas has failed to realize the significance of monitoring effective feedback of the customers on Twitter and other social media platforms. As a result, even after hijacking of the completion #QantasLuxury, it has encouraged the posting of the people continuously. Hence, it has affected the overall image of the organization in a major way.  


Future actions of Qantas for building a positive public perception of the brand:

In order to develop strong positive public perception about the organization, management of Qantas need to assure the safety level of each passenger. The management has to ensure all the passengers can receive best possible experiences during all travel with the organization for consistent period of time. It will allow Qantas to regain the trust and faith of the Australian and global people. Provided quality of the services is up most important for any organization for achieving sustainable growth in the market. Moreover, the management of Qantas will have to focus on utilizing the strong brand name of the organization to regain the trust level of all the potential customers. The management of Qantas needs to focus on assessing all the activities associated with the social media marketing for avoiding any type of issues comprehensively. Management also has to be extremely careful at the time of posting any internal challenges in Twitter or other social media platforms. Qantas will also have to focus on utilizing aggressive marketing strategies for providing all the details about the service quality of the organization. It will also have to ensure that the service quality of the organization keep up to the level of promises made in different marketing activities. It will allow Qantas to develop strong public perception about the brand in near future.  


Important factors for Qantas at the time of using social media:

As per the article by Hudson et al. (2015), effective utilization of all the social media platforms is crucial for achieving success in the market. For that reason, Qantas will also have to focus on developing effective social media marketing strategy that can create positive impact on the overall image of the organization. The outcome of Twitter competition highlighted that Qantas has not focused too much on monitoring the activities of the people on social media platform (Ashley & Tuten, 2015). As a result, Qantas keep on praising the posting on Twitter even when majority of the posts were against the image of the organization. For that reason, Qantas need to focus on developing separate social media marketing team, which will monitor all the trends on social media in a comprehensive manner. It will allow Qantas to understand the present perception of the people about the organization effectively (Dahnil et al., 2014). For instance, appropriate monitoring of previous comments on Twitter and other social media platform will provide an idea to the management regarding the wrong time of conducting any competition (Hudson et al., 2014). Secondly, Qantas need to provide people the opportunity to have direct communication with the representatives regarding any issues or challenges. It will allow Qantas to resolve all the problems or queries of the customers in a much more effective manner.  

Course of action for Olivia Wirth to recommend to Qantas management:


November 24, 2011


All the potential customers of Qantas present in Australia and other countries across the globe


The message needs to be sent directly from CEO, Alan Joyce

4.Key Message

The message will focus on following points:

ü  The message needs to begin with the an apology for several case of engine breakdown

ü  It needs to illustrate the purpose of conducting Twitter competition #QantasLuxury

ü  Thereafter, it needs to include different actions taken by the organization for avoiding any such incidents in future

ü  The message needs to end with effective illustration of mission and vision statement of Qantas

5.Desired Outcome

It is expected that the message will minimize the anger or dissatisfaction level of the customers by some level. It will induce people to feel that the cases of engine failure is mere an accident, which will not be repeated near future.


Television and social media platforms


A document signed by senior executive


The message needs to send once. However, Qantas will have to ensure appropriate reply of all the queries of the people afterwards.


The in-depth examination of Qantas case has emphasized the fact that organizations need to be extremely careful at the time of conducting any event in the social media platform. In fact, the organization will have to conduct appropriate market research technique in order to understand the expected trend about a particular incident. Otherwise, it can damage the overall image of the organization in a significant manner.



Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.

Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68-76.

Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.

Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Management Communication Qantans Airlines. Retrieved from

"Management Communication Qantans Airlines." My Assignment Help, 2018,

My Assignment Help (2018) Management Communication Qantans Airlines [Online]. Available from:
[Accessed 06 April 2020].

My Assignment Help. 'Management Communication Qantans Airlines' (My Assignment Help, 2018) <> accessed 06 April 2020.

My Assignment Help. Management Communication Qantans Airlines [Internet]. My Assignment Help. 2018 [cited 06 April 2020]. Available from: is the perfect solution to render quality solution for all sort of academic issues. We have hired professionals from different fields of study to provide assistance with different subjects. We successfully have provided different types of assignment solutions on 100+ subjects. We have hired industry experts to deliver nursing assignment, hr assignment and finance assignment help. To offer quality content with IT assignments, we have hired IT professionals to render programming language assignment help and IT assignment help for other types of IT assignments as well.

Latest Management Samples

CAR20001 Finance For Accounting And Service Industry

Download : 0 | Pages : 9

Answer: Introduction Introduction to Accounting and Service Industry The main concern of this assessment is to analyse the role of accounting service industry in relation to other businesses which are operating in Australia. The accounting service industry has received immense recognition in the wake of scandals and growth of different businesses in the market. The main products which are offered by accounting service industry to different bus...

Read More arrow

MBA501 Dynamic Strategy And Disruptive Innovation Research

Download : 0 | Pages : 12

Answer: Introduction  Determination of the stakeholders is important for the contemporary business organizations due to the reason that diverse range of internal and external stakeholders is relevant in the current business scenario. The more effective will be the management of the stakeholders, the more will be the organizational competitiveness in the long term. However, it should also be noted that strategic approach should also be di...

Read More arrow

MAN302 Strategic Business Management For Differentiation Strategy

Download : 0 | Pages : 3
  • Course Code: MAN302
  • University: Kaplan Business School
  • Country: United States

Answer: It has been found that the Collins foods as their corporate strategy make use of the cost leadership and differentiation strategy. These strategies are aimed at achieving the competitive advantage over the market rivals. The company has adopted the differentiation strategy as it can result in severe business benefits for the organization. It is designed to establish huge brand value which is different and unique from its marker competi...

Read More arrow

ENL 1823B Memo For Vitality Of Contract Employment In Workplace

Download : 0 | Pages : 2
  • Course Code: ENL 1823B
  • University: Algonquin College
  • Country: Canada

Answer: To: All the HR employees From: HR department Date: 02-02-2019 Subject:  Contract Employment and its importance Hello everyone, Hope you all are doing fine! This is to inform you about the vitality of Contract Employment in workplace. You all might be well aware of the fact that the contract of employment is a very important document because it ensures regulation of all the terms and conditions of the very employment agreemen...

Read More arrow

MGT325 Managing Quality 2

Download : 0 | Pages : 3

Answer: Discuss a range of relevant approaches to quality management Royal Flying Doctor Service of Australia (RFDSA) is among the leading and most comprehensive aero-medical organizations globally. It provides primary and emergency health care amenities for people living in remote, rural and local areas of Australia (Australian Government: Department of Health, 2018). Royal Flying Doctor Service of Australia is a non-profit organisation...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Very fast and smooth service. The assignment I have received was highly satisfied.


User Id: 218337 - 06 Apr 2020


student rating student rating student rating student rating student rating

it was grade homework and great time , I have a 5 point thanks , I will work with you always.


User Id: 359586 - 06 Apr 2020


student rating student rating student rating student rating student rating

It was done very nicely and well before the deadline. I am very happy with the content and the expert


User Id: 354422 - 06 Apr 2020


student rating student rating student rating student rating student rating

The work done was amazing! Helped me to get through my semester in flying colors. Worth every penny!


User Id: 339159 - 06 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?