In this report it tells about the various impacts of the e-commerce in the context of the marketing. It also deals about all the critical analysis of the social media on the3 marketing platform and also deals with the various types of the business models on the context of the views of the usefulness of the social media.
(Chroneer, Johansson and Malmstrom, 2015) stated that in the context of the e-commerce it mainly tells about doing both the selling and the buying of the goods and the services, doing of the transmission of the data, funds and the information with the help of the electronic network mainly internet. Basically e –commerce is known as the online shopping spread all over the world in today’s life. E-commerce also deals with the search engine optimization which helps the website in the higher ranking range and also in doing the retention of the available customers in respect of the email marketing. This assignment is mainly deals with the demonstration of the proper evaluation of all the security strategies through which it can protect both the business and the consumers and it also helps in the proper identification of all the security measures. It also tells about the critical awareness of the e-commerce on the basis of the businesses security on the base of the modern practices. It also requires providing some of the basis alternatives of the social media usefulness.
Findings And Analysis
In the today’s world social media offers the web based technologies so that it can increases the customers and also needs the businesses which helps to improve both the knowledge of the target customers and also helps to improve the business. (Lackermair, 2015) stated that the social media also includes the different forms of the online communication which includes face book, twitter and blog etc. some of the basic advantages which the e-commerce based companies use to do the evaluation of the social media are given below:
Visibility: the social media attendance gives the opportunities to both the followers and the customers in gaining the better knowledge in the context of the businesses. the e-commerce facility makes it easy to share the businesses with the friends and the families through the simple ways which helps to attract the large numbers of the followers and also to maintain the needed exposure of the businesses.
Target: social media makes it easier to gaining the better ideas about both the target market and the target customers. It also makes it easy t5o target the potential customers which helps to grab the large numbers of the customers towards both the services and the products.
Customers: according to Mathews, T. and Blumentritt, 2015), one of the main components of the marketing is the customers. It also gives the various opportunities to improve the customer base with the creation of the online presentation, online campaign of the marketing which is better in doing the local advertising in the various cases. The availability of the e-commerce gives the opportunities to the businesses in the customer base by simply maintaining and also creating the online processes in the marketing strategy.
Brand awareness and exposure: social media have some of the crucial features for both the exposure and the awareness programs of the brand name in a large extent. It also plays a crucial role for the promotion of the business. E-commerce uses the various processes and the techniques to make the promotion more attractive in nature so that it helps to attract the large numbers of the online customers.
Different sources and the examples which can be used in the proper demonstration of all the arguments are mentioned below:
Twitter in respect of the e-commerce: (Strippel, 2014) opined that twitter also have the influential capability in the context of marketing of the online business. It also helps in doing the pushing of the products on the online site which helps to increase the sales by using the various strategies and technologies. The available marketing tools in corporation of the twitter play the crucial role in the context of the online marketing strategy is the email marketing. Twitter also gives the opportunity to maintain the marketing research in the evaluation of the e-commerce site. The feedback facility of the customers plays a beneficial role to maintain the continuous improvement of the companies. As stated by (Polat,2014), twitter maintains an important role for the start up business with the facility for building the brand awareness program and the also the advertisement with the facility of the marketing campaigns in the internet and also helps in doing the generation of the more profits and the sales. Twitter also helps in improving the large numbers of the contacts which becomes easier in doing the businesses by doing the sign up in the company’s websites and also by implementing the futures marketing campaign. To improve the seasonal marketing strategies twitter helps in the various marketing strategies, various offers and the sales of the marketing of the companies by doing the proper saving of the time, money and also the large numbers of the marketing strategies.
Face book in the context of e-commerce: (Kim and Min, 2015) tells that face book is also another important platform for doing the e-commerce marketing. Face book becomes an important part of daily life of the people. So doing of the promotion of the business with the various availabilities of the social ads and also by sharing the different links of the shopping becomes very easy and also cost effective for the people of the business. On the other hand, (Makanyeza, 2015) stated that for doing the successful advertisement of the business the organization needs to integrate all the marketing websites and the applications in this platform. It also gives the opportunity to gives the successful opportunities to attract the large numbers of the customers of the products and the businesses with the presence of the e-commerce facilities on the face book. Some of the advantages of the face book in the context of the e-commerce are given below:
Promotion: for doing the promotion of the businesses and the products in doing the creation of the large numbers of the offers and the codes and also in doing the search of the large numbers of the deals by doing the creation of the fan pages which becomes easier for the followers and the fans in giving the thoughts and the views.
Social sharing: social sharing is also featured with the e-commerce sites in the presence of the face book option. The face boo option makes it easier in extending the connection of the large numbers of the people and also makes it easy for giving them the knowledge about the various deals and the products so that it can attracts the large numbers of the customers.
Customer service: face book offers the facility of the customer service portals which helps them to reach to the customers by consuming less time and also helps in resolving all the feed backs of the customers by evaluating all the queries and the questions of the customers by giving the comments and the recommendations.
LinkedIn in the field of e-commerce: LinkedIn is also another platform for the business by doing the creation of the profile in the LinkedIn and also by sharing the different links of the advertisement in the website. It also gives the opportunity to add the different slide share, brochure, presentation etc. it also becomes a good network for providing the various feed backs and the recommendations.
In the context of marketing, there are some of the applications of the different e-commerce models are given below:
Business to business (B2B) model: (Lotz,2015) stated that B2B model is one of the e-commerce model which is more efficient in maintaining the procuring process, supply chain and also the manufacturing process of the services and the products. This model also helps in the automation of the processes of products and the services in a very quick and the cost effective manner. There are some of the examples of the B2B model are FreeMarket (www.freemarkets.com) and Fastparts (www.fastparts.com) etc.
Business to consumer (B2C) model: In this model it tells about all the transactions which occur between the business organizations and the consumers. According to (Unger, 2015), this model is mainly needed for the type of the business organization which helps them to sell their products and the services with the availability of the internet. This model is mainly needed for the online services, online banking and the online transaction etc. some of the examples of the B2C model are yahoo.com, amazon.com etc.
Consumer to business (C2B) model: (Demirkan, 2015) opined that in this model all the transactions which are conducted between the consumers and the organizations. In some of the sides it is mostly same to the B2C model in the reverse manner. The main idea regarding this model is that instead of the suppliers the consumers needs to final the price of the products. One of the examples of this model is www.monster.com
Consumer to consumer (C2C) model: in this model one of the consumers sell their products to the other consumers in their direct basis. (Kaptein & Parvinen, 2015) tells that all the transactions between the consumers to the consumers are deals in this model. All the transaction between both the consumers is done in the online basis. Due to this model both the consumers and the suppliers comes to the same platform to crack the business deals. Some of the basic examples of this model are eBay, bazee.com etc.
In respect of the higher trends of the applications of the internet in the various fields it causes serious impacts on doing the online marketing with help of the e-commerce so that it becomes easier to do the business in the international market through which it becomes easy to get the large numbers of the customer in the overseas also. Therefore, through the e-commerce it becomes easier for the both the consumers and the sellers to do the business like virtual trade, global trade etc.
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