The hospitality industry is a sector that deals with hospitality services provision to people of distinct classes or levels. Examples of these services include food packages, accommodation packages, touring packages services among many others that enhance a person’s social life and comfort ability. The sector is recording better experiences each day as a result of the increased and growing level of internationalization of both local and international tourists around the world. Increasing developments in the sector have called for attentions for creating a home concept. A home is a place like one to feel all the needed concept. Discussion part of the report illustrates how the hotel home makers are using the concept to incorporate human feelings and enhance them to better heights and also how the hotel owners are using this concept to benefit the hospitality market.
Background information of Townhouse Design Hotel Maastricht
Townhouse Design Hotel Maastricht is a designed and developed four-star that was opened in the year 2009 and is part of La Bergere Group. It’s located in the district Wyck in Maastricht Netherlands. The successful opening of the hotel was as a result of Siji campaign that in high effort enhanced the use of proper ingredients for people to accept it. The hotel is also a proud sponsor of a football club Maastricht in the MVV in the 2010-2011 season. The hotel has also been awarded many awards in different fields due to its extraordinary performance, like the Green Key Award in the year 2010 on August 24th (Prayag, 2007).
The findings have it that the accommodation providers in the market are enhancing both social and economic factors in developing the accommodation sites in this case referred to as ‘Home’ to enhance their market offering (Sakdiyakorn,et al, 2016). To do this the accommodation providers in the hospitality sector are using the home concept as a way of improving the market and also as way of creating market for their products and services. Some of these factors include;
- Improvement of social aspect by different people to fill the psychological gap.
- Maintenance of multicultural aspect as they incorporate both modern and traditional home aspect.
- Developing a home that takes care of the multicultural aspect of the distinct tourists or rather visitors. That is, they consider visitors well-being from different backgrounds and also the traditional and modern aspect.
- Need for a home view that satisfies the tourist’s urge of having a meaningful experience especially the ones in the sharing economy.
- Healthy living and positive relationships between the visitors and other employees
The social aspect of home is great the impact in which it gives to people should be great experience. The accommodation providers have taken this in positively to develop the ideal home that will give memories to their visitors (Pye, Michael, 2015). They use both natural and artificial products to design in that the image created is that of real home. Example, many hotels including Townhouse have used established furniture designs of enhancing their living rooms as well as bedrooms with the best internal and external view (Kiralova & Malachovsky, 2015). The communication devices used also ensure that the visitors will not at any one time regret having been part of them. The feeling they give to their customers is that of a real home with real comfort. As said by Judith Flanders, no other place like home, though it’s the place where many troubles start, in the same way its where many memories are created and so home is the place to be in good times and bad.
This is very important to both the accommodation providers as well as the customers. The customers are able to acquire a fulfilling experience that may also help in bridging a psychological gap in their lives. Hotel owners are able to market their services and also their products thus enhancing their market. As a result of these two measures of benefit, the main beneficially is the industrial sector as the market is improved , customers loyalty improved as well as increased per capital income in the sectors marketing activities.
Hospitality industry welcomes people from all sides of life in the world. Ideas of both contemporary and real home do not in most cases differ with a high range thus influencing where and how the visitor will be settled during his or her visit. Both local and international tourist have distinct cultural influences where they believe things are done in a particular way. As a result, the visitors believe and expect to have their experiences in the homes that take care of their beliefs and values. Accommodation providers have learned this aspect of how an important home is and they are putting up different setups of homes relating to particular cultures. Example, the hotel homes are setting up living rooms without the wood furniture’s like chairs, beds and tables and others that have. Instead they use ground mats, homemade carpets among many others. This is because some cultural groups insist that it’s not healthy to sit on the wooden appliances but instead they sit on the floor. According to Paul Hemp in his publication my week at the Ritz, every cultural subject is significant and should be taken care of relevantly.
Australian hotels, example Novotel Brisbane have enhanced this factor in that the cultural aspect package offered differs relating to the visitors cultural background. Example, preparation of soup that is offered to visitor as a welcoming services is usually made of different ingredients (Nelson, 2014). This is important as it ensures that visitors from that cultural background are catered for appropriately just as they need their services. More importantly, mats and carpets designed to fit that situation in most cases are more appealing than the normal used at our original homes. This gives the visitor a choice of gathering information on how to acquire it hence creating an immediate market. In the same way, the sector benefits from this services in that, the market expands creating a better marketing structure.
Traditional aspect and modern aspect of homes today is still a factor to consider in hotels. Accommodation providers have learned that some visitors are happy when they live under their traditional aspect and others modern aspect that makes them create new memories as they also they refresh on the past once (Kukanja, 2013). To ensure this factor is of use, designed traditional home are set with set fireplaces, fiber and metallic furniture’s with most of the home appliances being homemade. This enhances the visitors stay at comfort as they get acquitted with any service they require. As suggested by Paul Hemb, guest comforability is the business of the accommodators.
Similarly, the hospitality industry has visitors who are in need of modern experiences. This makes the accommodation providers to actively substantiate between the modern homestay experience and traditional homestay experience (King & Grace, 2006). Example, in the modern era, the homestays are made of digital facilities including buildings, furniture’s as well as modern homestay services. Hotel home builders ensure modernity is enhanced. Example use of bath tabs, artificial lights among others. They design the tabs in a way that a visitor feels comfort and feel at home. Townhouse hotel is a good example of hotel contemplating the best modernity home concerns. Their appliances and the home views are quiet elegant. This is important as it ensures all visitors are comfortable to explore their wishes of being at home. This enhances the hospitality market as visitors can share referral wishes to others willing to visit and join them. Service delivery and products are made in a way that every customer wants to be part of the benefits hence creating a new market level.
Over the recent years, individual perspectives and experiences are changing. Most people in the society today are concerned much more about developmental impacts that may be either societal, economic or ecological in nature (Andreotti, 2016). The increasing growing concern related to communal contributions and climatic concerns makes the growing sharing economy that many different people are exploring to experience. The aspect of identifying common aspects to combine and form one strong functional is what many visitors are looking for in the accommodation homes as a way of having a different experience away from their native home. As a result hotel managers are increasing the use of artificial aspect that calls for manpower establishment as a way of coming up with a unique home to give the visitor a new experience. Example, in places where grass cannot grow to enhance the view of nature, the service providers are coming up with many factors to putting up artificial grass and maintain it to enhance the home view, establishment of waterfalls and new versions offering services (Hamari, 2015).
Hotel Grand Chancellor and Novotel Brisbane for example in Australia have clearly enhanced this factor to ensure the visitors get totally a new experience as indicated in the appendices. This is a shared economy as the developer, buyer and the one to put up and maintain are different people but working together to ensuring they reach a common goal. This is the experience that the visitors are looking for and setting it up creates an exemplary home. This is important as it enhances both industrial market and also that of the services and products offered (Cortés, 2017,).
Healthy living with positive relationships is a human requirement. Accommodation providers have ensured that any visitor gets the appropriate attention from the employees to make him or her feel at home (Daikubara, 2017). The services offered are of high and required level important in ensuring a healthy leaving. Training and skill equipping is done to all hotel employees on how to relate positively with the visitor. Townhouse hotel employees understand that they are the immediate family present for that particular guest at that time and they should relate positively observing the set rules. According to Marxism theories on Humanism character, every human being is prawn to relations unless one is a special case (Casado, et al, 2007). All human beings in one way or other relate to some people or real life aspects. This is important as every visitor feels wanted enhancing his or her loyalty important to improving marketing structure of that service as well as the sector.
As discussed above, many accommodations or home service providers are engaging in different positive activities to enhancing their marketing structures. In the same way, Townhouse Design hotel Maastricht has exercised some of this practices and others it has not. To help in improving the marketing structure of the hotel, I would recommend the management to enhance some of the stated factors below.
Creating the Home experience for Townhouse Design Hotel Maastricht
Townhouse is one of the Hotels in the industry applying the concept of home in improving the market level of the industry. Services offered at Townhouse Hotel are in every day unique and special and by well-trained personnel’s using updated facilities (Maravi?,et al , 2015). The hotel is determined to make their customers feel proud of the services they receive and also value their efforts to be part of them. Example, by checking in the customer is welcomed with a cup of best soup made by the well-trained Maastricht Artisanal giving a feeling of one being at home comfort.
The hotel offers packages like, Weekend and midweek break, shopping, weekend and city trip, winter offerings and many more other packages fitting every customer. This are great home aspects that the hotel management enhance to ensure their customers remain loyal to their services. It’s important as it gives confidence that the industry’s market is gaining acceptance and hence an increased market.
To enhance on our services, Townhouse will ensure the home concept is the next requirement to grow our market even higher. Improving on the way our visitors are served more necessarily to make them feel like kings and queens with all the comfort they need. The hotel will build and design their home model with homemade designed appliances and also create appealing views both internal and external. As Marxism states in his theory of humanism, all human beings have feelings unless one is special. Feelings relating to social life aspects, one of these is home aspect that Townhouse is willing to enhance in the best way possible. Most importantly, upon satisfying the needs of our visitors, there will be enhancement of hospitality market as well as that of our products and services.
Hospitality sector is a crucial sector for both social and economic development. As individuals are served the economy is also growing. Townhouse Design Hotel Maastricht is a well-designed four star with adequate ability to develop in to a five star if the marketing structure will be improved. Home aspect in this sector has been used to allow service providers come up with measures of making it more enhancing. Adopting new technology and strategic management factors will instill a good marketing level for the accommodation providers in the hospitality sector. Marketing structure in the hospitality industry can only be effective if the home aspect is efficiently developed.
Should enhance a healthy leaving training to ensuring all the employees understand the need of giving healthy services to the visitors. This is important to ensuring that the requirements on a health leaving for the visitors are enhanced.
Should adopt homemade designs that enhance a new experience to the visitor and also give an exemplary outlook just to improve on the existing one. This is important to ensure that the visitors have totally anew experience as they desire.
Should deeply enhance the multicultural aspect in-home service provision. Members from both developed and developing backgrounds should have their satisfying packages to ensure equality important in enhancing the market structure.
Should equip all the service providers within that home with both traditional and modern ways of serving people to help them serve all visitors as they expect. Also, equip them with digital skills to help them deal with most digitalized individuals in the business without fear. This is important to the hotel as it improves its market.
Should come up with aspects of a shared economy in their development activities to help come up with a different view of things other than the normal view that is all over other home areas. This is important to ensure that the visitors gather adequate experience during their stay season thus enhancing their loyalty.
Should come up with a different control measure. That is, the means by which the Hotel carries out its control activities should be clear to ensure all the set rules are followed. This is important to prevent any conflicts arising at any time and also ensure fairness and competence in service delivery to their customers. Competence while serving the visitors is very crucial as enhances clients trust important for market enhancement.
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