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Management Of Moortown Sports And Leisure Centre

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Question:

Discuss about the Management of Moortown Sports and Leisure Centre.
 
 

Answer:

Introduction

Moortown Sports and Leisure Centre is one of the leading sports and social centers that offer world class facilities and services. The center prides it self to being a Centre that caters for all the needs of a customer with respect to sports and social services. Moortown Sports and Leisure Centre aims to win the confidence of the customers and create a formidable reputation of the business. Its other goals that guides its operations is maintaining a respectable brand name and brand quality that will give it a competitive advantage in the information technology industry. In addition, it aims to remain innovative and shape future technology in the sports industry. Some of the services offered include International Folk dancing, table tennis games, glow fitness and facilities for hire such as hall and bar.

Marketing and Promotion

It bears noting that Moortown Sports and Leisure Centre seeks to apply segmentation in marketing its products to meet the different preferences manifested by consumer tendencies. Market positioning is achieving a market mix strategy that is favorable to all the consumers and which gives the company a competitive advantage over other competing firms. As such it is required of Moortown Sports and Leisure Centre to have factors such as price and product organized in a different way from other competitors. The business has ensured that the positioning of the brand is strategic and favorable so that it attracts new customers and retains the existing ones. The business applies the Customer Satisfaction and Retention which is a performance indictor that helps the business know whether giving discounts was effective objective that if was met it helped in satisfying the demands of the customer and retaining the new customers. The company has applied technology in its promotional activities such as digital advertising practices. The promotion activities have been attractive and easily relate to the needs of the target audience. However, it is indispensible that its marketing strategies must continually change to meet the demands of emerging market and technological advancement.

 

Communication

Proper choice of a communication media in promotion ensure that the information about the product reaches more people. Moortown Sports and Leisure Centre has a clear and comprehensible communication strategy that is also the backbone of its promotional activities. The business has also specialized in applying the latest communication technology that coordinates its internal activities and ensures quality delivery of service. Communication of the activities in the sport Centre is conducted through advertisements in the print, audio and visual media. It is imperative to note that the communication in the center is also achieved through the social media technology that reaches a range of people. In the center there is an organize communication system that ensures information moves through the right channel and management structures, There is a customer care department where clients can communicate their suggestions and complaints to the management. The staff within the center communicates through their respective departmental heads.

Operational Structure 

Moortown Sports and Leisure Centre operation are managed by the center managed and the financial records are maintained by a treasurer of the center. The operations structure of the center is divided into two departments; the social department that deals with social activities such as meetings and events and the sports departments that largely offers a wide range of sport activities such as outdoor crown green bowls, snooker and bridge. The operations include halls and a bar that are usually hired by people who attend meetings and hold events. 

Recommendation

It is recommended that the price should be pocket friendly and economical to the customer. It should include several price incentives such as discount which increases the confidence the customer has in the brand. While setting the price, the company should have in contemplation the presence of other competitors in the same line of business. A favorable price of the products attracts several customers and retains them. In addition if discounts are given this gives the business a competitive advantage over other business. It is also recommended that the product should be able to satisfy the needs of the customers such as having the latest advanced technological features. The quality of the product must promote the reputation of the company through remaining consistently high. The product should have an attractive design. In addition the labeling of the brands products must also be attractive, clear and distinctive. Products that are of poor quality will not attract customers and where consistent in quality is not met the business is likely to loose most of its customers. Products that have outdated technology are not likely to attract customers. Some of the recommended marketing objectives include to Increasing the target audience by 60 % through reaching more potential consumers, to lower the price of the products by allowing a discount in each product bought, to increase the sales of the company through increasing the number of services offered in Moortown Sports and Leisure Centre.

Conclusion

Although there is stiff competition from other emerging brands and sports centers, it can be concluded that Moortown Sports and Leisure Centre is still has several strengths and opportunities that makes it a leading brand in the market. However, the application of the above discussed strategies and marketing recommendations will help it maintain a quality brand in the market.

 

References

Barry, T., and Mike, N.(2007). The World’s Business Cultures and How to Unlock Them’ London Thorogood ,P 3

Claudio,V. (2001). McDonald's: ``think global, act local'' the marketing mix,’ British Food Journal, No. 2.

Fisher, D. (2007).‘Think local, act global!.  https://www.origin.to/global.html. (accessed March 6, 2017)

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