The company grew its market pace successfully through rollouts in stores in Australia and New Zealand. An expansion and increase in about 3.5% was noticed by the company in the year of its commencement and was able to add more than 15 outlets in a year. The company made a joint venture with Pepkor Retail Private Ltd. and expanded its geographical presence rapidly in other countries like South Africa where presently there are more than 14 outlets of The Just Group. The company also plans to operate in United States also along with entering into the markets of California (Omniscience, 2017). By acquiring major brands like Smiggle, the company has enhanced its growth path towards positive direction.
To deliver long term service with sustainable capital formation for its shareholders is the primary objective of The Just Group and the company has always tried to give utmost returns to its shareholders and investors. The company recorded a net profit of $103.9 million in the year 2016 in which most contributions was made by its Premier retail outlet that traded in around 1,111 stores and online business. The company’s strong trading result shows its success in implementing Premier Retail strategy which gave a backup to Smiggle and online offers (Smiggle: About Us, 2017). The CEO of the company is Mark Mclnnes who had brought an immense success in fashion industry while making its team members focus on its core brands to rejuvenate. More than seven thousand dedicated employees work for the company globally and is been able to deliver excellent works every day ( Premier Investments Limited, 2016).
This SWOT analysis of the company presents comprehensive view of The Just Group’s key strengths and weakness along with impending threats and opportunities. The strength that the company possess is its high industrial growth rates along with showing its market diversification in strong manner. The company also possess a strong relationship with its suppliers and business partners. The economic structure of the countries it deals in shows a robust economy. The Just Group is thus able to expand its business globally. Weakness in fashion industry is there are many competitors in the market who may divert the company’s customers as the cost of change in product is also not much. Since the company holds a strong market presence, opportunity lays that it can make fresh trade agreements between countries under its conditions. In fashion industry, technological implementations are also possible without affecting much cost for the company. The threat that the company has to face constantly is regarding the changing preference of consumers as change in fashion industry is consistent (Weiner Consulting., 2017).
The competitive advantage that the company gains over its competitors is through dedicated work performance and providing with huge portfolio of famous brands like Peter Alexander, Dotti, Jay Jays, Smiggle, Portmans, etc. (THE JUST GROUPS, 2017) The company follows a tradition of giving rewards and benefits to its employees according to their work performance along with giving them great carrier opportunities. The discounts provided by The Just Groups also attracts consumers towards it and for retailers, yearly conferences are carried to make them involved in the company’s strategy and develop a sense of ownership among them. (THE JUST GROUPS, 2017)
The Just Group not only looks after profiteering but also takes utmost care of its stakeholders including team members, customers, suppliers and shareholders. The company follows a strategy that could fulfil its code of conduct in terms of legal, ethical and moral values. The company fosters a culture in which all the assets of the company are utilised along with enhancing the use of available resources. The Just Group is also entailed to follow governmental regulations and policies by providing information’s to country laws (Moss, 2017). Thus by presenting professional integrity and ethical behaviour, the company‘s strategic formulation is proved to be strong.
After analysing the affairs in The Just Group, it can be said that the company holds a strong position in and around Australian region that can be developed in more diversified countries. Since the company holds a strong market portfolio, its entrance in wider regions is possible that can also enhance company’s revenues. The threat of changing styles in fashion industry demands regular and change according to the modern trends and for that, the company can recruit fresh employees along with developing a training programs for present employees. Although the company makes use of online business, it has a scope of development in technical areas and requires advertising more on social Medias (Banerjee, 2015). By making more advertisements, customers will be attracted along with reducing the competitive threats in fashion and retail industry.
Premier Investments Limited. (2016). The Just Group: Annual Report 2016. Retrieved from https://www.annualreports.com/HostedData/AnnualReports/PDF/ASX_PMV_2016.pdf
Banerjee, R. (2015). Impact of Social media on Consumer Preferences in Fashion Trends. Retrieved from https://www.slideshare.net/RohinaBanerjee/impact-of-social-media-on-consumer-preferences-in-fashion-trends
Bloomberg. (2017). Company Overview of Just Group Limited. Retrieved from https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=9993385
Moss, E. (2017). LegalVision: Unreasonable Restraint of Trade: Just Group Limited v Peck. Retrieved from https://legalvision.com.au/unreasonable-restraint-of-trade-just-group-limited-v-peck/
Omniscience. (2017). Just Group: Retailer Analysis. Retrieved from https://www.datagroup.org/retailer-reports/NZ/just-group-new-zealand.html
Smiggle: About Us. (2017). Retrieved from https://www.smiggle.com.au/shop/en/smiggle/about-us
THE JUST GROUPS. (2017). BENEFITS & REWARDS. Retrieved from https://www.justgroup.com.au/asp/career_benefits.asp
Weiner Consulting. (2017). The Just Group SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats of The Just Group. Retrieved from https://www.swotanalysis24.com/swot-t/108575-swot-analysis-the-just-group.html
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