Discuss about the Management Policy and Organizational Success.
A good management policy and organizational success is dependent on the formulation of goals and objectives (Silva, 2015). An organization would not be able to perform on a day to day basis if it doesn’t have a strong mission or vision. A mission statement helps the company to formulate the way which should be followed for achieving the organizational success. Two companies are being selected for the purpose of study- Blackmores and Brambles.
Blackmores is a reputed “natural health” organization which is based in Australia (Blackmores.com.au, 2016). The organization, founded by Maurice Blackmore, believes in the principle of “naturopath” (Blackmores.com.au, 2016). It engages in development of new products as well as the services associated with the management of nutrients, vitamins, herbs and minerals. Brambles Limited is considered as one of the largest supply chain “logistics group” in Australia (Brambles, 2016). It was founded on the year 1875 and has its presence in 850 countries. The primary products of the company include outsourcing management of pallets, containers and crates.
The report would provide a comparison and contrast of the two companies with respect to its mission/vision statement, CSR initiatives, organizational values and the stakeholders involved. The mission statement is being defined for both the companies and their alignment with the S.M.A.R.T principle is underlined. This principle checks whether the goals are specific, measurable, attainable, realistic and time bound. This would determine if the values would contribute to the organizational effectiveness.
Blackmores strives to be the pioneers in natural health while Brambles aims to reach the topmost rank in the innovative business solutions of the support services (Blackmores.com.au, 2016). Blackmores aim to undertake a holistic approach in the health and well-being of the patients whereas Brambles strive to outsource their expertise which can add additional value to the customers. Brambles aim to design enhanced “shareholder value” by the development of efficient human resources of the company (Brambles, 2016). On the other hand, the strategy of Blackmores is little different. It strives to present reliable information to the customers by offering them premium quality products.
Values of the organization
There are differences between the organizational values of the two companies. Blackmores has incorporated the core values to their organizational culture (Blackmores.com.au, 2016). The values can be defined by the acronym PIRLS. It stands for the values such as Passion for Natural Health, Integrity, Respect, Leadership and Social Responsibility (Blackmores.com.au, 2016). The Passion for Natural Health explores enthusiastic approach of the company in formulating holistic approach to the different health initiatives. The integrity value of the organization implies that the organization is honest, trustworthy and committed to highest level of personal, business and professional behaviors (Blackmores.com.au, 2016). On the other hand, Brambles believes in incorporating integrity along with respect for the related communities. The company engages in the creation of innovative organizational culture. Blackmores treats the employees of the organization in dignified and fair manner (Blackmores.com.au, 2016). On the other hand, Brambles, displays high level of passion for the purpose of achieving organizational success (Brambles, 2016). The company is committed to the promotion of safety and diversity of the employees. This aspect is similarly observed in Blackmores also, where the organization places high importance to diversity. The leadership value in Blackmores is related with influencing the employees by the wisdom, experience and knowledge of the senior management. On the other hand, Brambles puts high importance on the team spirit of the employees (Brambles, 2016). It also believes in the principle of incorporating innovative culture in the organization. The social responsibility value of Blackmores indicates that the actions of the company put high importance to care, respect and compassion among the employees. It also fosters the environment aspects and the concerns of the broader community. On the other hand, the Brambles puts highest importance to the customers and believes in optimum customer satisfaction for better business prospects.
Alignment of goals to the SMART objectives
The SMART principles specify the ideal nature of the goals. The goals should be specific, measurable, attainable, realistic and time-bound (Silva, 2015). The mission statement of the companies do not fully satisfies the SMART principle. They only fulfill the specific, achievable, measurable and realistic aspects of the principle and fail to define the time bound nature of the goals. The mission or the vision statement of the companies do not measure the time bound aspects of the goals. They do not mention about the time lines within which the goals must be fulfilled. The mission statement of Brambles and Blackmores mentions specifically the position that it wants to achieve. One can also measure whether the company is able to reach the topmost position and it is achievable and possible to attain. The values of Brambles satisfy the SMART principles. They mention the specific attributes of the company which are observed in the organization. It is possible to achieve the values and implement them in the organization. On the other hand, Blackmores do not fulfill the measurable and time bound aspects of the SMART acronym. This is because of the fact that it is not possible to measure the attributes mentioned in the PIRLS parameter. However, it fulfills the other criteria such as achievable, specific and realistic. The organizational culture is particularly stated and there is high integrity. A high level of team spirit can be observed in the organization. It is possible to attain high levels of customer satisfaction. A realistic approach has been taken to formulate the organizational values and hence it satisfies the SMART principle.
Corporate Social Responsibility
Blackmores concentrates on designing the product packaging that are creative and also cause minimal environmental damage (Blackmores.com.au, 2016). It concentrates on the recycling of wastes by incorporating appropriate policies in the organization functioning. The business plan of the organization focuses on reducing the plastic wastes generated along with the inbound cardboard (Blackmores.com.au, 2016). The organization has promoted the use of glass in the organization since it has superior content protection and can be recycled easily. The organization is engaged with organizations such as Bilgola Surf Life Saving Club, Cancer Council, WWF, Heart Research Institute and Exodus Foundation (Blackmores.com.au, 2016).
On the other hand, Brambles focus on the important aspects of Corporate Social Responsibility such as environmental issues and economic issues (Brambles, 2016). It performs “zero harm” principle and the company aims to do minimal damage to the environment. This is done by performing careful activities towards the environment and minimizes the activities that have the probability of causing harm to the environment (Brambles, 2016). It efficiently utilizes the resources which can reduce the bad effects towards the environment. For example, the company aims to reduce carbon emissions, reduce global warming and takes actions for improving their physical environment. It also aims for better supply chain collaboration, people inclusion, integrity, people learning and people engagement tasks. The company has incorporated sustainability in the core business functions.
Involvement of Stakeholders
Blackmores takes active steps in the identification of the stakeholders who would help the company in forming a strong business and deliver an innovative culture (Blackmores.com.au, 2016). The company considers the stakeholders as the most important aspect of promoting innovative business practices. The Governing Board of the company specifies that the needs of the stakeholders should be addressed properly (Blackmores.com.au, 2016). The company believes that the stakeholders should be managed in such a way that the organization derives maximum benefit (Blackmores.com.au, 2016). There should be mutual operation between all the stakeholders of the organization.
Brambles, on the other hand, focus on transparent communication with all the stakeholders (Brambles, 2016). The identified stakeholders of the company include the investors, customers, employees, suppliers and external entities. The crucial stakeholders in the external environment include the vendors, government agencies and others (Brambles, 2016). The identification of the stakeholders is important and their viewpoints are important for organizational achievement (Brambles, 2016). The feedbacks and viewpoints of the stakeholders are included in the core business policies of the organization (Brambles, 2016). The stakeholders are an important component in the sustainability report of the company.
The setting of goals is one of the most important responsibilities of the organization. The goal setting helps the company to have a long term vision as well as short term motivation of the employees. Goals are capable of taking the organizations forward. An effective goal also helps the company to realize its vision and work towards fulfilling it. This paper strives to compare the goal setting activities of two companies in Australia namely Blackmores and Brambles. Brambles aim to be the pioneers in the market and undertake a holistic approach. Blackmores, on the other hand, aims to be the market leader, by infusing an element of creativity in the organizational culture. The goals of the company are being compared with the SMART principles and this report aims to understand the applicability of goal setting in practical organizations.
Blackmores.com.au, 2016. Blackmores vitamins and supplements- Australia's most trusted. [online] Blackmores.com.au. Available at: <https://www.blackmores.com.au> [Accessed 5 Dec. 2016]
Brambles,2016. Brambles. [online] Brambles Corporate Site. Available at: <https://www.brambles.com> [Accessed 5 Dec. 2016]
Silva, L., 2015. Goals? What Are These Goals of Which You Speak?. Women in Higher Education, 24(5), pp.16-16.