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MANAGEMT 7104 Marketing Management

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Questions:

This report introduces about the expansion of MVP Hair in the African market in the male grooming product line.

The founder of the product has high hopes with the product, as hair product for the male is still unexplored.

MVP Hair operates internationally and sells its products in countries such as Ghana and non-boring countries.

However, the company aims towards scaling up their profit and production scale by identifying new promising market along with developing new market entry strategies.

In order to sustain in the competitive market, it is necessary for the business organizations to attract new customers by penetrating new market segments.

As a result, once the business organization has established as well as strengthened them in the home country, they go for international expansion. 

The MVP Hair is a product by SLID Industries Limited established on 1998 by Sandy Osei-Agyeman, is a skin and hair manufacturing and distributing company in Ghana, West Africa.

From the SWOT analysis, it can be said that Most Valuable Product (MVP Hair) is one of the creative ventures of SLID Industries Limited that includes organic ingredients while manufacturing the hair product that wants to scale up their production by identifying new promising market as well as developing new market strategy.

Africa provides suitable business opportunities for beauty and cosmetics sector along with eye care, construction, utility services and automotive sector.

The above analysis highlights better and prosperous business opportunities for MVP Hair considering the higher business opportunities of the sector in Africa. 

The product needs to be promoted in the African market so that it can result in increasing the rate of attraction among the customers.

The company will also consider using the email marketing where the messages will be sent to the target audiences personally. The messages will be customized and personal so that it can create an impact on the customers in a proper manner.

After analyzing the macro-environment, it was seen that technology is a budding sector in the country with improved mobile and software facilities. This also supports and justifies the use of online retail platform increasing the sales of MVP Product.

In addition to, the use of online retail platform will also help in creating awareness about the benefits, features and properties about MVP Hair thereby, scaling up the sales.

SLID Industries Limited can use USPS Priority Mail as the most suited shipping option for delivering MVP Hair to the end customers.

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My Assignment Help (2021) Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/managemt-7104-marketing-management/about-the-expansion-of-mvp-hair.html
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My Assignment Help. 'Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/managemt-7104-marketing-management/about-the-expansion-of-mvp-hair.html> accessed 19 April 2021.

My Assignment Help. Marketing Management [Internet]. My Assignment Help. 2021 [cited 19 April 2021]. Available from: https://myassignmenthelp.com/free-samples/managemt-7104-marketing-management/about-the-expansion-of-mvp-hair.html.


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