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MANAGEMT 7104 Marketing Management

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Questions:

Task 1: Needs, Wants and Demands

a.Understanding customers’ needs, wants and demands is at the centre of every successful business. Discuss the importance of The Body Shop understanding its customer’s needs, wants and demands.
  • What is a need, want and demand? Explain each one
  • Why it is important for The Body Shop to understand its customers’ needs, wants and demands? Back up your points of discussion with research
b.Identify and discuss the marketing orientation/concept that The Body Shop adopts
 
Briefly discuss the different marketing orientations/concepts, and identify and discuss the marketing orientation The Body Shop adopts with justification

Task 2: Marketing environments

a.Explain the relevance of an organisation analysing the marketing environment.

What is marketing environmental analysis?

Explain why it is important for an organisation to analyse the marketing environment

b.Considering the macro environment of The Body Shop,identify anddiscussonesocial and oneenvironmental factor that could impact The Body Shop’s business operations.
  • Choose two factors, one social and one environmental factor
  • Explain each factor and the impact each factor could have on The Body Shop’s business operations
  • Do the factors present an opportunity or threat to the business?
c.Lush is one of the key competitors of The Body Shop in the UK.Explainthe relevance of The Body Shop conducting a competitor analysis
  • What is competitor analysis?
  • Explain why is it important for The Body Shop to conduct acompetitor analysis?
d.Using one of the competitor analysis templates introduced in week 2 (module slides), develop a competitor analysis table for three key competitors of The Body Shop in the UK.

The table must demonstrate how The Body Shop compares to its key competitors in the UK, using a minimum of five criteria for comparison e.g. number of stores, price, benefits, quality etc.

  • Identify three key competitors of The Body Shop in the UK
  • Identify a minimum of five criteria’s for comparison e.g. number of stores, price, benefits, quality etc.
  • Create a competitor analysis:

    • input the five criteria for comparison in one column
    • Input each competitor, The Body Shop and the relevant findings
    • The table must show how The Body Shop compares to its key competitors in the UK
e.Discuss the findings of the competitor analysis in task d above, highlighting key areas for The Body Shop to consider
  • Based on the competitor analysis conducted in task d above what information stands out?
  • What are the key findings? Are there any competitors similar to The Body Shop, how?
  • What information doesThe Body Shop need to consider?

Task 3: Marketing Mix

a.Identify and describe The Body Shop’s
  1. product and service offerings
  2. pricing strategies
  3. place strategy (the distribution channels of The Body Shop’s products/services)

Ensure you provide detailed descriptions and examples for each

  • What is the marketing mix? Explain it first
  • State The Body Shop’s current approach for products/services, price and place

I.e. for products/services – what is the product/service offering?

What are the features of the product etc.?

What is the pricing strategy?i.e. competitive pricing, market penetration, market skimming etc.

Where are The Body Shop’s products/services sold?

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My Assignment Help (2021) Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/managemt-7104-marketing-management/body-shop-international-limited.html
[Accessed 21 April 2021].

My Assignment Help. 'Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/managemt-7104-marketing-management/body-shop-international-limited.html> accessed 21 April 2021.

My Assignment Help. Marketing Management [Internet]. My Assignment Help. 2021 [cited 21 April 2021]. Available from: https://myassignmenthelp.com/free-samples/managemt-7104-marketing-management/body-shop-international-limited.html.


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