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MANAGEMT7044 Strategic Management 3

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Question:

As a strategy consultant, you have been approached by the Board of Directors of an existing company of your choice to advise them on their future strategic direction. You are required to present your opinion, based upon researched evidence, in the form of a report to cover the following five tasks:

Task 1

The strategic direction that the company has followed in the past and the way in which strategic thinking has developed within the past 5 years.

Task 2

A detailed analysis of the industry in which the company is operating to include:
? The choice and use of appropriate frameworks for strategic analysis.
? A critical discussion of the company’s competitive advantage among its direct competitors.
? The probable industry scenarios facing the company within its existing market domains.

Task 3

Further analysis with regard to:
Whether their mission and vision statements are aligned to the demands of the marketplace.
The company's strategic capabilities.

Task 4

Discuss possible strategies that the company could follow to defend its core business.

Task 5

In the light of your discussion in tasks 1-4, analyse and evaluate the resource implications of your recommendations that the company has to address.

 
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