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MANAGEMT 7064 Advanced Marketing

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Question:

You are to create a formal marketing report on this topic. The word count relates to the formal report excluding the Executive Summary, Reference List and you may include a number of Appendix to support claims or give details. You are to be a consultant providing this report to the TFE Board of Directors to advise whether they should proceed in expanding to New Zealand and if so, what city.TFE Hotels is a major international hospitality company in a venture with Toga Hotels and Far East Hotels. View www.tfehotels.com The parent company has a number of hotel brands. You are to choose EITHER Medina Self Contained Apartments OR Vibe Hotels. Do not choose other TFE brands.

You must research New Zealand as a potential market for your chosen brand.

Choose ONE of these brands:

  • Medina Self Contained Apartments OR
  • Vibe Hotels

Each brand has quite a different set of target markets. In your analysis consider the target market and opportunity for growth or decline in tourism and hospitality in New Zealand. You may elect to focus on one city or one region. You are to consider competitors and both domestic travellers and international tourists or business personnel if applicable. A guide to this assessment piece will be covered in class and a resource will be available on the LCB site.

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