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MANAGEMT 7104 Marketing Management

tag 0 Download 16 Pages / 3,809 Words tag 16-07-2021

Question:

Effective marketing is an important aspect for the success of every company. Businesses need to adopt the marketing mix strategies and apply them effectively to successful marketing. The marketing mix strategies entail all aspects of marketing; price, product, place, people, promotion, physical evidence, process, and partnership. In as much as business organizations are considering the marketing mix strategy, they continuously face challenges which lie outside the mix in their respective industries.

This paper focuses on Samsung Electronics; a South-Korean company that deals in electronics. The report establishes the various marketing mix that the firm has employed at the moment in marketing its Galaxy Smartphone. Therefore, there is need to understand these marketing mix strategies in the industry and propose the best recommendation approaches that the company can take to improve the exercise.

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Total 16 pages

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