In developed markets, where there exists health care plans that are publicly funded, there will occur the intensification of the pressure by payers for curbing the growth related to drug spending but that will be more than offset through continuous, rapid development of demand in the growing markets. Customers having lower level of income might not have the ability for affording medicines that are very costly, and many individuals are not having the accessibility regarding health insurance but with the rise in the living standard in the growing economies, pharmaceutical firms are seeing the potential in such markets, especially in Nepal.
From the above discussion, it can be very well stated that the business plan of the pharmaceutical firm needs to get reconsidered. There is occurring the expansion of other organizations in the same manner. In this context, it can be stated that Nepal is having the expectation of generating billions of dollars in the coming years. Moreover, when the pharmaceutical firm will achieve a lot of success, it will also be having the scope of relocating the company’s production to the advancing economy for taking advantage of the lower production costs since there exists lower wages as well as cheaper shipping materials.
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Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). International business. Pearson Australia.
Epstein, M. J., & Buhovac, A. R. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers.
Frumkin, H. (2016). Environmental health: from global to local. John Wiley & Sons.
Oshri, I., Kotlarsky, J., & Willcocks, L. P. (2015). The Handbook of Global Outsourcing and Offshoring 3rd edition. Springer.
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